Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? And she also shares thought-provoking content on topics and trends beyond the immediate world of higher education, such as the marketing lessons you can learn from the Barbie movie launch. Have you missed an important update to a key tool? Everywhere!

Marketing 240

Marketing Education Forums LinkedIn 240

Social Media Today

OCTOBER 25, 2019

What are the key digital video trends of note for your 2020 planning? Check out this new report from the team at Animoto.

Trends 142

Trends Video Marketing Report 142

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Digimind

JUNE 25, 2020

The concept was simple enough - boot up your hard drive, turn on your computer desktop screen, open your AOL internet browser while enduring that obnoxious dial-up sound before finally arriving at “PizzaNet”, and ordering two medium pepperoni pizzas with a side of garlic bread and a 2-liter bottle of Tab Cola.

Trends 100

Trends Social Media Brands Report 100

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

Social Media 213

Social Media How To Survey Analytics 213

Social Media Today

JUNE 14, 2023

The 160-page report includes a heap of insights into social media consumption trends.

Trends 202

Trends Report Social Media News 202

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It is used to identify patterns and trends in data for informed decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Trend-tracking.

Curation 64

Curation Social Media Management Tools Social Media 64

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 151

Brands Marketing Real Estate Collaboration 151

Convince & Convert

MARCH 7, 2024

Here are a few insights and tips from the research study: Insight #1: Top GTM Priorities Strengthening marketing, sales, and customer success alignment is a top priority for over half of GTM team members surveyed and the most commonly reported area of focus overall. This report looks at the current tools used by GTM teams.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Meanwhile, some may specialize in certain functions.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Bill Hartzer

SEPTEMBER 29, 2023

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

Influencer 165

Influencer Tools Travel Collaboration 165

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

Team 135

Team Social Media Management Skills Trends 135

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brands 110

Brands How To Sentiment Metrics 110

Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

Airlines 87

Airlines Social Media UGC Authentication 87

Pam Moore

APRIL 2, 2024

AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions. The Importance of AI Marketing Strategies AI marketing strategies are not just a trend; they're a necessity for businesses looking to thrive in a competitive landscape.

Strategy 78

Strategy Marketing Analysis ROI 78

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Ignite Social Media

APRIL 15, 2024

We sat down with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go behind the scenes of their impressive influencer program and uncover the key strategies and insights that have propelled their efforts. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

Influencer 112

Influencer Retail Marketing Discount 112

Social Media Today

AUGUST 12, 2022

Some insights into key B2B marketing trends on social media in 2022.

B2B 217

B2B Trends Social Media Strategy 217

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Team Social Media Management Report 103

Social Media Today

JUNE 14, 2023

The 160-page report includes a heap of insights into social media consumption trends.

Trends 148

Trends Report Social Media News 148

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Social Media Today

JANUARY 2, 2022

Ensure your social posts continue to stand out in busy feeds with these visual trend insights.

Trends 218

Trends Feed Feedly 218

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Actionable insights to help you grow faster.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why creating a social listening plan tailor-made for Twitteratis should be a priority. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Conversation Brands Sentiment 85

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. .

Social Media 161

Social Media Brands Fair Use Marketing 161

Bill Hartzer

NOVEMBER 6, 2023

Talkwalker, a leading consumer intelligence company, has launched the Next Generation of Social Listening. This cutting-edge solution not only streamlines the social listening process but also dramatically reduces the time analysts spend on it, marking a significant leap in the industry.

Data 102

Data Metrics Features Social Networking 102

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123