Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Very interesting [link] [link] Marie Armand RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy.

Social Media 142

Social Media Strategy Consultant Blogger 142

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. Market interest has remained fairly strong since then.

Social CRM 195

Social CRM Tools Sample Samples 195

Socialmedia.biz

JULY 14, 2016

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. While influencer marketing is PR, you need to treat it like sales.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Develop a Social Media Strategy in 7 Steps [.] link to post] | Convince & Convert – Posted using Chat Catcher [link] Jamie Favreau Thanks for posting this. .-=

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 28, 2010

What colors tend to influence rooms? good advice from @jaybaer on being useful and helpful rather than salesy in social media. link] [link] Saying It Social How do you help your audience? How to know when it's time to toss that watch. If it's not the battery, what else on a watch is fixable? Painting business?

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! Especially social media, but even SEO, PPC, email, etc. link] Alasdair Munn Good post.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Webbiquity SMM

SEPTEMBER 10, 2019

Category: SEO Rank Tracker Tools. Social Searcher. Category: Reputation Management & Social Search Tools. SEO PowerSuite. Category: All-in-One SEO Tool Suites. Category: Social Media Management Tools. Category: All-in-One SEO Tool Suites. Category: Influencer Marketing Tools. AccuRanker.

Company 38

Company Twitter Content B2B 38

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. attempting to tackle the “new PR&# by integrating social media. It’s a big world out there.) Limits the Opportunity for Our Industry: In case you missed it, we’re not the only group chasing this particular “golden goose.”

Social Media 140

Social Media Strategy Consultant SEO 140

Direct Marketing Observations

DECEMBER 3, 2010

This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. 22) In March of 2010, Altimeter came out with a great report that I have referred to more than once, The 18 Use Cases of Social CRM, The New Rules of Relationship Management.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? I imagine some people will see each and be negatively influenced. A complaint is a gift.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

MARCH 9, 2010

With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. With Oakely for example, we found that influencing surfers and athletes was more important than running ads in Rolling Stone. But that still costs money.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

JULY 8, 2010

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). link] [link] Zuberance RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] SEO India Excellent quote Thanks for Interesting post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 9, 2010

In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. note that Chuck is the official WordPress and SEO consultant to me here at Convince & Convert.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Instant classic.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying decisions are influenc… [link] [link] Innovate AZ Why You Should Use a Content Rationale Report: Little is the new big.On

Social Media 128

Social Media Strategy Report Buy 128