Remove Influencer Remove Retail Remove Sentiment Remove Social Media Management
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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.”

Retail 127
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before. Here is a closer look.

Sentiment 132
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Post Performance Report: Brands transforming social customer care

Sprout Social

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66
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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices.

Tools 116
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 121
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Best times to post on TikTok in 2023

Sprout Social

With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? to 5 p.m.)

Tourism 109
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.