Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients.

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Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

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Social Media UGC Marketing Influencer 52

Keyhole.co

MARCH 7, 2023

Whether you’re a budding influencer or a small business owner, increasing your Instagram followers can boost your presence significantly. Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. Don’t worry, though!

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Instagram UGC Hashtag Collaboration 52

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

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Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

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Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC. Empower Influencers.

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Strategy UGC Hotels Marketing 59

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. From a brand building perspective, Instagram acts as a hub for market research, an advertising platform, a source for new advertising content, and a medium to personally connect with customers and fans simultaneously.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. Is my audience on the platform? TikTok isn’t just for consumer brands, either: 13.9%

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Pixlee

FEBRUARY 1, 2019

Research suggests that for stronger brands, rewarding both parties works better. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community. Or just reward the referrer?

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Discount UGC How To Apparel 41

Later

MAY 6, 2020

Here, influencers and content creators came together to share TikTok videos about their life in the house, their beauty hacks, and of course, showcase the Fenty beauty line. Just like Instagram, a bit of hashtag research can go a long way to getting more eyes on your posts. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC.

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How To UGC Hashtag Trends 86

Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Understand your organization and your sphere of influence.

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Social Media Strategy Organization Education 144

Pixlee

SEPTEMBER 5, 2017

Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.). UGC has proven to be a vital asset in the online shopping experience and incorporating it into your email campaigns will delight your customers and lead to increased revenue.

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Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. UGC fulfills this need and sparks an interest in potential customers. UGC Expands Reach.

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Sprout Social

OCTOBER 13, 2021

And they’re taking heed: Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are currently selling on social media platforms, and another 79% plan to within the next three years. The brand partnered with celebrities and social influencers , including model Elias Riadi. Shoppable UGC.

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Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source. million members today.

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Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A little research and extra care go a long way here. A fashion retailer showing how to style a trendy piece? That’s a lot of untapped potential!

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Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. You could either do a joint contest with other companies or recruit an influencer.

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Social Media How To Directory UGC 40

Hootsuite

DECEMBER 6, 2021

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail.

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Instagram How To Hashtag HootSuite 145

Convince & Convert

DECEMBER 14, 2015

If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go.

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Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Standing out in a sea of organic and paid Facebook content is tough.

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Strategy Brands Facebook How To 102

Sprout Social

JUNE 12, 2023

Time and again, customer experience research has shown that superior CX can drive high retention, Customer Lifetime Value (CLTV), revenue and growth for your business. For example, let’s say a retail business sets a goal to reduce customer support response times. And that’s not all.

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Hootsuite

MARCH 2, 2023

Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. Influencers often share their personal views and opinions on their channels. But you have to do your research first. However, these opportunities also come with more risks for brands.

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Hootsuite

SEPTEMBER 24, 2019

A creator account has its own set of benefits for influencers and content creators. A little preliminary research can help you figure out who you can best reach using Instagram. Regrams and UGC: User-generated content is by nature authentic and compelling. Retail: Tuesday, Thursday, and Friday, 12 p.m.

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Instagram Tips Marketing Hashtag 112

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. Utilize Influencers. highlight to tweet). Courtesy of: The Shelf.

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Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. I work with ambassadors. Who is their following?

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Features Brands Influencer Travel 52

Sprout Social

JANUARY 30, 2019

And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Research your audience. So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open. Sample Social Media Goals for 2019.

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Sprout Social

MARCH 27, 2023

Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales. Influencers and creators are already masters of creating content that resonates. So, tapping into UGC is a win-win-win. Think infographics and how-to videos.

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agora pulse

NOVEMBER 25, 2020

Influencer marketing amplifies reach. A retweet or share from an influencer on social media amplifies your reach to a larger audience and boosts your visibility. Search engines like Google factor social media influence into page ranks. Example of UGC and SEO writing. Considerations. Make Everything Shoppable.

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Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. Engage with users on this list at least once a day.

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Social Media Marketing Hashtag LinkedIn 40

Later

DECEMBER 13, 2019

Influencers were the first to jump on the trend — Jenna Kutcher , Elise Darma , Quigley Goode , and Sarah Nicole Landry of @thebirdspapaya all share lengthy captions on their posts to give greater insight into their world or to share their knowledge. . With an average 3.2% engagement rate compared to 1.5% View this post on Instagram.

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Instagram Strategy Collaboration Influencer 75

agora pulse

FEBRUARY 10, 2021

The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. Check out this great UGC example from Boohoo. Team up with micro-influencers.

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Hootsuite

MARCH 9, 2022

There are two integration points to choose from — you can have the entire retail experience contained within the app, or you can have the final transaction take place on your website. The best bet is to circle back on your niche research and participate in trends and challenges from within that realm. Leverage influence.

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