Social Media Strategies Summit

JUNE 16, 2022

Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. social media accounts , marketers must invest in the right platforms and create the right content to reach and engage the right audience. Running a social media audit puts your brand in the best position to succeed.

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Social Media Wikimedia Metrics Instagram 130

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. OwlyWriter AI Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work? Price: Free with Hootsuite! And that’s it!

Tools 107

Tools HootSuite Content Meme 107

Hootsuite

SEPTEMBER 27, 2021

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. There’s a lot of artifice and posturing on social media, for sure.

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Products Social Media Brands Meme 145

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Why use a social media content calendar?

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Template Templates Social Media Content 145

Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

Social Media 145

Social Media List HootSuite Content management systems 145

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve. Creative social media post ideas for all the major platforms.

Examples 145

Examples Social Media Brands Content 145

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything).

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List Social Media HootSuite URL 145

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

MARCH 11, 2020

Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. What is short-form video?

Video 112

Video HootSuite How To UGC 112

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. naturelovers.

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Hashtag Instagram HootSuite Travel 141

Hootsuite

FEBRUARY 13, 2023

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Hootsuite

OCTOBER 29, 2019

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Bonus: Get the always-up-to-date social media image size cheat sheet. 12 tips for creating visual content on social media. Need proof? Start here.

Social Media 110

Social Media Engagement Tips Content 110

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. So, what does Meta’s domination mean for social media marketing? billion times since 2014.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. pic.twitter.com/8Kd4IVFjva.

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Trends Social Media CPA Sports 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Education Social Media Tips Policies 111

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Campaign Social Media Travel Hashtag 145

Saying It Social

FEBRUARY 4, 2010

Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s link] FriendFeed [link] LinkedIn [link] MySpace [link] Twitter [link] Digg [link] Seesmic [link] Stumbleupon [link] Ning – Create Your Own Social Network [link] Squidoo [link] Social Tools & Apps Hootsuite – Our Fav!!

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List Social Media Tips TweetBeep 149

Hootsuite

NOVEMBER 28, 2022

For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. What is a subreddit?

Reddit 100

Reddit Brands Meme Forums 100

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Reinforce your message by connecting across email, social media, video, phone, text, direct mail, and more. Works every time.

Eventful 91

Eventful Survey Loyalty Authentication 91

Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. billion active users , Facebook is the most visited social media site worldwide. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. With around 2.9

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Strategy Brands Facebook How To 100

Hootsuite

JANUARY 13, 2020

Fame obviously gives celebs an edge over companies on social. Just like brands, celebs have a stake in social media, too. It would have been impossible without these resources and time. They know how to use a meme. Memes will never not be popular on the Internet. View this post on Instagram.

Instagram 136

Instagram Brands Meme Exercises 136

Hootsuite

SEPTEMBER 15, 2022

But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

Social Media 29

Social Media Tips HootSuite Film 29

Hootsuite

MAY 6, 2020

It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. You should always approach social media with a plan of action, and Twitter is no different. Is the Twitter handle the same as your other social media accounts?

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Twitter HootSuite Marketing Hashtag 145

Hootsuite

JANUARY 11, 2023

Kapwing’s TikTok templates are full of trending challenges, sound bytes, and memes. For non-designers (looking at you, marketers, social media managers, and entrepreneurs), it gives you the tools to whip up professional-looking footage for your feed. Get better at TikTok — with Hootsuite. Source: Kapwing. Cost : Free!

Template 102

Template Templates Vimeo Cost 102

Hootsuite

AUGUST 26, 2019

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Knowing your audience is one of the most important guiding principles for every social media marketer. Benefits of using Twitter analytics.

Analytics 112

Analytics Twitter HootSuite Metrics 112

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Check out our list of free stock photo sites to find some great photo resources for your next post. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite Groups 145

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

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ROI Advertising Conversation Social Media 111

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Takeaway: Sure, most brands don’t have the network and resources that Disney does.

Brands 111

Brands HootSuite Instagram Library 111

Hootsuite

NOVEMBER 13, 2019

Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. Read our guide on how to make the most of the second screen social trend.

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Marketing Survey Mobile Trends 111

Writtent Blog

SEPTEMBER 5, 2013

In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy. According to Social Media Guru Ted Rubin , the problem has everything to do with faulty company strategies. What percentage of your website traffic comes from social media channels?

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Social Media Strategy Curation Small Business 100

Hootsuite

MAY 13, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. This is a place for discussion, weird memes, rallying around common causes, learning about your product, getting access to exclusive knowledge, or falling in love with someone else who loves a company as much as you do.

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Groups Groups Engagement Facebook 144

Hootsuite

NOVEMBER 28, 2019

Simple: Facebook Live is a fantastic way to increase social media engagement. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. How to Write an Effective CTA for Social Media.

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Video Facebook Notification API 145