Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social 3. Union Metrics 4. Twitter Analytics Guide. Hootsuite 5.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Post to all of your social networks so you don’t miss customers on any channel. Plan ahead.

Social Media 91

Social Media Strategy Hashtag ROI 91

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 1, 2023

Tracking important Twitter metrics. Discover what hashtags and topics your followers are discussing Improve new content by leveraging data on what your audience finds most engaging Manage your Tweet schedule Better manage replies to brand mentions. Keyhole – Social media data that helps you make great decisions.

Analytics 52

Analytics Tools Twitter Brands 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 120

Examples Influencer Campaign Marketing 120

Keyhole.co

FEBRUARY 17, 2023

If you name your brand after a sport, an animal, or a fruit, you can use that object’s image for designing the brand’s logo. Promote your brand on social media Social media is a powerful medium for increasing your business’s engagement and boosting sales. Since then, it has become a trending hashtag.

Strategy 52

Strategy Brands Discount Hashtag 52

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Top media Tweet. You Can’t Measure What You Don’t Understand. This includes your: Top Tweet.

Metrics 40

Metrics Twitter Comparison Report 40

Keyhole.co

DECEMBER 23, 2022

For example, Puma focuses on sports and fitness shoes and apparel. Assess the social media strategy’s success. Engagement tells you how your audience is reacting to your social media strategy. When you measure the engagement rate, you get a quantifiable image of your social media marketing strategy’s success.

Instagram 52

Instagram Engagement Tips Hashtag 52

Keyhole.co

DECEMBER 23, 2022

For example, Puma focuses on sports and fitness shoes and apparel. Assess the social media strategy’s success. Engagement tells you how your audience is reacting to your social media strategy. When you measure the engagement rate, you get a quantifiable image of your social media marketing strategy’s success.

Engagement 52

Engagement Instagram Tips Hashtag 52

Sprout Social

MARCH 22, 2022

We turned to Sprout Social’s Advanced Listening tool to find out. First, we wanted to uncover how many people use social media to join the March Madness conversation. Hashtags power brands forward. To hashtag or not to hashtag ? Let’s dive into the results and a few tips to help your brand stay in the game.

Brands 79

Brands Hashtag Marketing Meme 79

Keyhole.co

MAY 9, 2023

This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 106

Brands Sentiment How To Analysis 106

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Using both hashtags and location tag drives the most engagement. Posting frequency is not as important as posting consistency.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin.

Instagram 119

Instagram Engagement Brands Avatar 119

Keyhole.co

MARCH 4, 2023

Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye. In turn, this affects your social media ROI, as well as your overall brand image and reception. What metrics can you track?

ROI 52

ROI Influencer Marketing Campaign 52

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

Brands 96

Brands Facebook Campaign Sports 96

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Community Building and Social Media Hacks. HootSuite : Oh the things you can do to simplify your social media process with HootSuite.

Tools 191

Tools Marketing Discount Hubspot 191

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

DECEMBER 5, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Finally, LinkedIn pod groups exist on other social media sites. Automated LinkedIn pods: I used a post I wrote for Hootsuite on social media share of voice.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

Hashtag 115

Hashtag Facebook Fashion Trends 115

Writtent Blog

JULY 15, 2013

Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media. Don’t solely rely on sharing titles to promote your content on social media. Rely on Social Insights.

Strategy 106

Strategy Content Syndication Hubspot 106

Later

JUNE 7, 2019

Here’s what we’ve learned out about the Instagram algorithm in 2019 from our own research, experience, and conversations with social media managers. For example, with a free Instagram scheduler like Later , you can plan and schedule all of your photos, captions, and hashtags from the web.

Instagram 111

Instagram Feed Feedly Hashtag 111

Keyhole.co

APRIL 20, 2023

Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that keep us up to date about socio-political issues, entertainment, sports, business, and other national and global concerns.

Aggregator 52

Aggregator News Trends Social Media 52

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Buffer Social

NOVEMBER 16, 2016

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! 20 Best New Social Media Tools to Try in 2017.

Tools 40

Tools Social Media Curation How To 40

Keyhole.co

MARCH 3, 2023

million subredditsas per Reddit metrics. Do not repost from your other social media platforms or website. Selling sports jerseys? A subreddit like r/Sports has a very different mindset from r/Cats. Reddit is also the birthplace of many internet memes—making some of the most ordinary people famous in the process.

Reddit 52

Reddit Marketing Lurker Posterous 52

Later

MAY 22, 2019

Staring with a ‘For You’ channel (which has a mashup of posts tailored to your wider interests), you’ll then see channels on topics you might like, such as Art, Sports, Beauty or Fashion. Plus, there’s also a list of hashtags you might find interesting to give you more ways to explore your interests. View this post on Instagram.

Instagram 81

Instagram Hashtag Feed Feedly 81

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. More faces at your open house?

Real Estate 88

Real Estate Social Media Marketing HootSuite 88

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. itsabouttime. woke washing.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

DECEMBER 8, 2022

Before you pursue big-budget video content for your social strategy, you need a solid plan to make the most of that content. Here are some tips on creating video content for social media. 15 video content ideas to fuel your social content calendar. Content based on holiday or relevant hashtags. Or, create your own.

Content 119

Content Social Media Video Metrics 119

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? Using branded hashtags.

Engagement 145

Engagement Social Media How To HootSuite 145

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. What is Social Media Engagement?

Engagement 109

Engagement Social Media Hashtag Metrics 109