Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

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Video Content Marketing YouTube 146

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags.

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Hashtag Social Media Training Template 108

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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Hashtag Brands How To Conference 78

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Here’s why: Of TikTok’s 1.1

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Trends Strategy Marketing Authentication 147

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 But what platforms are best for financial services?

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Platform Social Media Insurance Education 84

Devumi

JULY 18, 2017

With the stiff competition in the app market these days, good marketing is often the key to getting people to download your product. Read on and learn how you can effectively use various social media platforms for mobile app marketing. The post Using Social Media for Mobile App Marketing: Get Downloaded!

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Mobile Social Media Marketing Platform 90

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

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Hashtag Tips Instagram Trends 91

Ignite Social Media

JULY 6, 2023

As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Part of what is making the platform so successful early on is this strategy, which has caused others to follow quickly and start posting.

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Instagram Brands Twitter Syndication 148

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. There are so many platforms to use—Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and so on. Which social media platforms will you be using?

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Social Media Management Social Media Hashtag Marketing 127

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. The most popular hashtag on Instagram is #love. Other Social Media Platforms. Facebook advertising reaches 190 million people in the U.S.,

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Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

JULY 10, 2023

In this blog, we're comparing Buffer and Tailwind, two popular platforms, to help you make an informed decision based on their key differences. Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere.

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Comparison Social Media Marketing YouTube 71

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram.

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Mobile Instagram Twitter Loyalty 145

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Hashtag Challenge: $150,000 for six days. . important; }.

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Advertising Marketing Campaign Hashtag 141

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

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Team Marketing B2B Eventful 160

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Social Media Brands Marketing Meme 119

Keyhole.co

MAY 11, 2023

Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. That’s why having a solid Instagram marketing strategy is essential for success. Let’s dive in!

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Instagram Strategy Marketing Hashtag 52

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Instagram Brands Real Estate Remix 234

Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too. Influencers Are Huge On TikTok.

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Influencer Marketing Hashtag Campaign 96

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Trends Twitter How To Hashtag 130

Idaconcpts

SEPTEMBER 2, 2014

Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From Facebook to Twitter, worldwide conversations are made famous on this virtual platform. However, always use a professional tone with any communication platform.

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Marketing Virtual World Patterns Mobile 155

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

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Brands Meme Hashtag Campaign 114

SocMed Sean

MAY 30, 2018

From online applications to active accounts on job sites like Indeed and Career Builder, to mobile-friendly career sites and social media presences— all of these are part of a larger HR strategy to reach a wider audience of potential employees without an extravagant addition to cost. Choosing and Managing Multiple Platforms.

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Social Media Hashtag LinkedIn Instagram 232

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

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YouTube HootSuite Marketing Video 145

Hootsuite

APRIL 11, 2022

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. If you do all of your other social scheduling on a different platform, it might be worth installing a TikTok integration tool so you don’t have to toggle back and forth. Brand Maxima Analytics. TikTok tools for engagement.

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Tools HootSuite Marketing Analytics 110

Jason Yormark

AUGUST 2, 2018

gorilla when it comes to social media marketing, simply because it has more than 1.5 Facebook posts without hashtags out-perform posts with hashtags. More than half of Facebook users are mobile-only. billion users rely on mobile logins only, you should be taking advantage of that fact as a small business owner.

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Small Business Tips Facebook Hashtag 128

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

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Reputation Tools Brands How To 131

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

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Strategy Discount Marketing Retail 101

yMarketingMatters

NOVEMBER 11, 2013

Bonus Tip: Before deciding on an aggregator, check out its mobile app. Your time is limited and a good mobile app makes it easy keep up-to-date anywhere, anytime. Hashtags: It used to be that #hashtags were used almost exclusively on Twitter. I write on social media marketing trends, tips and best practices.

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Aggregator Yahoo Hashtag RSS 215

Sprout Social

FEBRUARY 22, 2022

In fact, you’ve probably already been creating this type of short-form video content on other platforms. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). What are YouTube Shorts? Tap Create a Short.

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YouTube How To Mobile Video 136

Keyhole.co

SEPTEMBER 12, 2023

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags group together similar conversations on social media platforms.

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Twitter Hashtag Trends Sentiment 52

Ignite Social Media

JANUARY 9, 2020

Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Other network platform analytics capabilities tend to live in the shadows of Facebook, but there have been some significant improvements in native social media analytics platform offerings recently.

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Data Social Media Analytics Metrics 132

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

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SEO Content Hashtag Trends 52

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

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UGC Marketing Mobile Review 52

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Try for free 2.

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Social Media Sentiment HootSuite Analysis 102