Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. In this article, we’ll dive into the intricacies, demystify the nuances, and shed light on the areas where social listening vs social monitoring meet and mingle.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Keyhole.co

MAY 12, 2023

If you notice that a lot of people are searching for “best multiplayer games”, you might decide to focus on creating more multiplayer games to meet that demand. Social media marketing Get more out of your social media campaigns to promote your brand. You can also look for top contenders who are in the same space as yours.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

APRIL 18, 2023

This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. By tracking and analyzing these metrics, brands can make informed decisions about their content strategy, posting schedule, audience targeting, and overall Instagram marketing approach.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

SEPTEMBER 12, 2023

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Keyhole.co

MARCH 30, 2023

That’s the best form of marketing every brand dreams of. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. They might respond to negative comments to make things right or use positive comments in their marketing to show people they’re doing a good job.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. (There’s so much noise!)

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. Add Context to Your Data.

Template 112

Template Templates Report Social Media 112

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Our three panelists echoed this sentiment.

Influencer 98

Influencer Campaign Marketing How To 98

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. Schedule a recurring meeting with all the department representatives at one time to collect ideas.

Content 144

Content Meeting Process Sentiment 144

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The CEO of Starbucks had a meeting with the men to offer a personal apology. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

Video 129

Video Social Media How To Trends 129

Sprout Social

JUNE 27, 2023

Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 128

Review Brands How To Analysis 128

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You sit with your marketing team and decide to participate, but with a branded twist. Why is that?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. As Anthony puts it, “Social media gives you the opportunity to better understand your target audience and their interests so that you can consider that when creating marketing assets for your brand or business.”.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? People join private Facebook Groups or forums to meet and talk with other like-minded people. Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 1, 2023

the marketing team, legal department, outside clients, etc.) to make sure it meets the brand’s standards and any applicable regulations. Designer: Creator of graphics, keeper of brand guidelines, and responsible for producing visual content that meets the social media manager’s expectations.

Template 134

Template Templates Social Media Tips 134

Almost Savvy

OCTOBER 4, 2012

All too frequently, the decision is to have a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Don’t get me wrong, they did screw-up – and in spectacular fashion. An immediate apology.

Social Media 243

Social Media Brands Reputation Authentication 243

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. To meet your customers where they are, you should aim to offer more opportunities for engagement on social media. Convert customers where they are.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Chi-town pizza. Chicago deep dish. Conclusion.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Sprout Social

SEPTEMBER 17, 2019

You should also be able to understand how to meet their needs more effectively. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. 3: It helps you measure brand sentiment. Email marketing. Social media marketing. The basics.

Research 103

Research SEO How To CPC 103

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. To meet your customers where they are, you should aim to offer more opportunities for engagement on social media. The Body Shop .

Examples 133

Examples Tips Patterns Instagram 133

Almost Savvy

OCTOBER 4, 2012

All too frequently, the decision is to wait to set up a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Don’t get me wrong, they did screw-up – and in spectacular fashion.

Social Media 190

Social Media Brands Reputation Authentication 190

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important?

Loyalty 88

Loyalty Brands How To Discount 88

Almost Savvy

OCTOBER 4, 2012

All too frequently, the decision is to wait to set up a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Don’t get me wrong, they did screw-up – and in spectacular fashion.

Social Media 163

Social Media Brands Reputation Authentication 163

Sprout Social

JANUARY 22, 2020

Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6 million uses of the hashtag currently on Instagram.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 88

Analysis Social Media ROI How To 88

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. This includes tracking mentions across social media platforms, forums, and the web using relevant hashtags, keywords, and more. Start by defining the following parameters: 1.

B2B 75

B2B Sentiment Analysis Influencer 75

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. But how can you stay informed when there’s so much going on?

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. The list of marketers’ responsibilities never stops growing. Let’s dive in.

Social Media 138

Social Media Tools Marketing Analytics 138

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. ” However, social shares can clue you into a variety of ways to bolster your marketing campaigns. This rings true beyond social media, too.

Campaign 114

Campaign Social Media Hashtag Sentiment 114

Hootsuite

APRIL 11, 2023

You’re meeting or exceeding your goals, and you’re at least on pace with the competition. Source: Hootsuite Analytics Try for free now Looking at your social share of voice and measuring social sentiment are also important ways of understanding and measuring your success. Like focusing on social SEO instead of hashtags.)

Analysis 105

Analysis Social Media HootSuite Tips 105