16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth

But when it comes to social media, Australian politicians simply do not understand the scope of metagovernment, scoff at grassroots movements and are not following the lead of overseas Leaders who meet and work with CEOs of Facebook and Twitter. In Bed, Much?

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Brands meeting their KPIs are 3x more likely to have included Twitter in their launch plan , versus the 85% that aren’t meeting their KPIs. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

How to Create a Buyer Persona (Includes Free Persona Template)


Build your social strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

All too frequently, the decision is to have a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Headline from CNN. Bad things can happen to any business or brand.

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Using Social Media to Predict the College Football Playoff

Ignite Social Media

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. You’ve seen the headlines.

Inside the World of Dog Influencers


These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. It’s undeniable—people love their pets.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

All too frequently, the decision is to wait to set up a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Headline from CNN. Bad things can happen to any business or brand.

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Everything Social Marketers Need to Know About Generation Z


You’re in a meeting with your boss when it happens. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Your breathing starts to quicken. Goosebumps appear on your arms. A bead of sweat drips down your forehead.

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Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Meet AgoraPulse. The Monitoring tab includes any media (photos or video) from your hashtag or location searches. You can monitor brand hashtags and locations.

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Use these hashtags to show your support when you tweet.

How to build brand loyalty that lasts

Sprout Social

You can build trust and connection by being transparent and responsive, and by understanding sentiment towards your brand you’ll be able to get ahead of any issues before they become a serious problem.

How to do keyword research for SEO and beyond

Sprout Social

You should also be able to understand how to meet their needs more effectively. 3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand.

11 of the Best Social Media Analytics Tools (Free and Paid)


Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . Ashley Faulkes, as an Instagram user, has a big need for a more in-depth analysis for hashtags, users’ responses, best followers and much more.

The complete guide to Twitter listening

Sprout Social

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter.

Unplugging vs Making the Right Choice

Ari Herzog

Deep thoughts — and it inspired me to tweet about him and recollect three sentiments expressed nine months ago by Laurel Papworth, Jillian C. I’m the kind of person who unfollows people on a regular basis (for example, when they say something that annoys me or use the #tcot hashtag, ever). But there are also a significant number of people who brand themselves with the government-meets-web world but rarely tweet about the intersect.

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Meet Edgar.

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Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6 million uses of the hashtag currently on Instagram.

How to build an effective influencer marketing campaign

Sprout Social

You should have checked most of these boxes in your influencer search, but always good to double check and have the influencers verify that they meet these requirements. Our three panelists echoed this sentiment. Keep believing the hype, fellow brand marketers.

Social media SWOT analysis: what it is and how to do it

Sprout Social

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). By conducting a SWOT analysis, you can better understand where you might struggle and what avoid putting yourself in a situation where you can’t meet your goals. If you’re a marketer today, anything that helps you refine your social media goals is a plus.

How Glossier Built a Cult Following on Social Media


Meet Cloud Paint in Storm (a warm rose) + Dawn (a sunny coral). Meet Solution exfoliating skin perfector, a blend of three acid actives. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. Hashtags.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

Beyond a straight-up hashtag search, trying to find what you’re looking for with a normal Twitter search is like finding a needle in a haystack. These hashtags (results include specific #hashtags). Hey @Dodgers , the support group for back-to-back #WorldSeries losers meets on Tuesdays. You can conduct a surface-level sentiment analysis via advanced search by tacking on emoticons such as “:)” and “:(” when searching your brand on Twitter.

The Ultimate List of Social Media Definitions You Need to Know


Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Hashtag. Sentiment.

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The Ultimate Guide to Social Media for Gamers

Sprout Social

Whether it’s events like E3 or the latest announcement from Nintendo, make sure to use appropriate hashtags to get your name out there. West Virginia is full of new creatures waiting to meet you – what are you expecting to run into when you step out of Vault 76?

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Dedicated hashtag #PRDiversity for continued conversation. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. Every time you step into a meeting, you need to take that to heart. Ed: Did you do a double take?

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How Periscope is Breaking Media Boundaries

Convince & Convert

In fact, #ChangeTheWorld is even hashtag that people are using on social to discuss the matter, especially when they’re sharing links to their Periscope stream: #syria refugee take it to anotha level. The Second GOP Debate.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Some people require face-to-face meetings before they invite you into their private lives. Abusing Twitter hashtags during a crisis. There are VERY few people I befriend on Facebook just through blogging — unless I meet them face to face first.