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The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.”

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

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Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Look no further than Kimpton Hotels and Restaurants. Kimpton truly understands the importance of personalization on social media and has built a team that’s focused on delivering “ridiculously personal experiences” to customers both online and offline. How Kimpton provides personalized social media experiences for customers.

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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance. Hootsuite surveyed employees and learned that different teams wanted different social resources. Send out an employee survey.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts. She asked them who who from their teams would be a good fit.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Kimpton Hotels & Restaurants gave their followers an opportunity to celebrate their pets through its Pet Photo contest. Empower Influencers.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. For example, tweets with images receive 150% more retweets than tweets without images.

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