article thumbnail

31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Get the template 14. Get the template 23. Get the template 26.

article thumbnail

To see marketing differently, we need to turn the spotlight on social

Sprout Social

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. If marketing’s guiding principle is to be the steward for the customer, social media managers are our experts in the field.

Marketing 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Generate and attribute more MQLs from social media in 2024. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

article thumbnail

6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

The simplest way to conduct a survey is to post a link on social media. Create focus groups and panel studies to get a more complete picture of what your customers are thinking about your brand and how satisfied they are with your service. You can tailor the survey questions to better match the data you gather.

Tips 103
article thumbnail

How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 94
article thumbnail

The Value of Social Listening in B2B Digital Marketing

Oktopost

Whether you’re managing a crisis or pushing a new brand image, you want to be able to measure the results of your PR strategy. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 89
article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.