Sprout Social

APRIL 29, 2021

The social data we found changed everything. We hosted a digital event knowing our customers needed community and a network of support. By using social to stop, listen and connect with our audience on a deeper level, we were able to expand our influence and support our top-line business goals amid worldwide turbulence.

Marketing 139

Marketing Social Media Management Team Campaign 139

Pixlee

SEPTEMBER 8, 2020

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Filtering through the noise.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Growth marketers.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. Tamar is also the author of The New Community Rules (July 2009).

Social Media 269

Social Media Strategy StumbleUpon Digg 269

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. Once you have a good-sized, active Facebook group you can ramp it up with a challenge. Ask questions.

Groups 74

Groups Groups Facebook Small Business 74