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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Flickr – The photo sharing platform. Which social media websites would you like to see measured by Klout?

Klout 173
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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Photo credit: swiv via flickr. How has Social Media Helped You? (8).

Questions 225
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Switching to Impulse: Social Media Gets Faster

Socialized

Social media just got faster. Immediacy is one of the Six Valuable Attributes of Social Media. The ability to communicate about something as it happens, as opposed to hours or even days later, is a big part of the appeal of social media.

Posterous 145
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Why do you think companies struggle with social media?

Company 231
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Understand Social Media in 3 Words

Ari Herzog

If you upload photos to Flickr and videos to YouTube and documents to Scribd and Slideshare and Posterous, people will definitely come. You can set up as many social media accounts on as many social media sites as you choose. Will Social Media Pay Off? Why Do You Want Social Media Today?

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply.