Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 98

Reputation Sentiment Analysis Notification 98

Ignite Social Media

APRIL 15, 2024

They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

Influencer 112

Influencer Retail Marketing Discount 112

Convince & Convert

NOVEMBER 5, 2014

If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Digital Marketing business marketing customer service digital marketing facebook real-time sentiment social media twitter'

Sentiment 167

Sentiment Hotels Marketing Conference 167

Hootsuite

MAY 18, 2022

Search for positive brand sentiment Tweets: :) + your company name (or any other term). Search for negative sentiment Tweets: :( + company name. Search for positive brand sentiment posts: :) + your company name (example: :) Hootsuite). Search for negative brand sentiment posts: :( + your company name. Create a post: P.

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Sprout Social

JANUARY 9, 2024

For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral. This data can reveal areas where customers need more customized support, or when they feel inundated with the wrong messaging.

Social Media 126

Social Media Sentiment Data Team 126

Sprout Social

JULY 23, 2020

And audience sentiment will play a huge role in determining when the time is right to go back to posting as usual. In addition to measuring audience sentiment, we used impression and engagement data to see if the slow rollout was resonating with our community. As a social media manager, you understand your audience better than anyone.

Social Media 145

Social Media Brands Sentiment How To 145

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Social Media Strategies Summit

MARCH 18, 2021

Always have someone monitoring your social notifications to look out for instances where you can join in with the conversation in the comments section – it’s such a simple opportunity to engage your community and win some positive sentiment. The agency uses a range of tactics to keep its audience engaged. Iowa Department of Natural Resources.

Social Media 279

Social Media Transportation Feed Feedly 279

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. What is Social Listening? Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. But what has remained the same? I found the placement was profitable.

Advertising 173

Advertising Metrics Cost Sentiment 173

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 115

Brands Sentiment How To Analysis 115

Hootsuite

DECEMBER 10, 2020

That’s why it’s so important to be aware of your social sentiment (i.e. A good way to keep social sentiment positive is by responding quickly to any questions or comments your customer has on social media. One great way to spruce up your website while integrating social media is by including a feed of social media posts on your pages.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Hootsuite’s powerful social inbox allows you to measure customer satisfaction and keep an eye on audience sentiment. You can easily analyze engagement, reach, comments, and brand sentiment.

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 107

Engagement Tips Loyalty Metrics 107

Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Want to share custom performance reports with your leadership team? Hootsuite makes that easy. Trying to speed up content curation? You guessed it — Hootsuite has a few tools for that, too. Key features: Custom feeds.

Curation 80

Curation Social Media Management Tools Social Media 80

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand. The tool is excellent for trend analysis as well.

Industry 52

Industry News Google Brands 52

Sprout Social

AUGUST 17, 2022

Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. Specifically, the platform highlights common complaints within any given industry through sentiment analysis. This activity includes negative competitor mentions and opportunities for your brand to intervene.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 86

Analytics Conversation Brands Sentiment 86

Hootsuite

NOVEMBER 14, 2022

Find positive sentiments. Different apps can have very different sentiments. If you want your content and campaigns to stand out, you need to post what audiences want to see today — not what they were into six months ago. Refining your social search techniques will help you stay current. Curate content. Planning a seasonal campaign?

Social Media 96

Social Media Tools HootSuite Hashtag 96

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. We know the saying, “All PR is good PR.” Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

JANUARY 5, 2023

Sentiment analysis Advanced shareable dashboard “Intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. The platform also offers a sentiment analysis feature, offering you an in-depth analysis of your audience’s social conversation on your brand.

Analysis 52

Analysis Instagram Tools Sentiment 52

Hootsuite

FEBRUARY 5, 2024

On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages. For more Instagram analytics on the web, you’ll need to switch to other tools.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Dave Fleet

NOVEMBER 9, 2016

Sentiment and conversation trends matter. Given that most people tend to connect with people and organizations that share their views and values, it leads to people largely being surrounded with people who share their perspectives on things. If you haven’t already, you should check it out. Pay attention. Analytics Drives News.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Pixlee

MAY 21, 2020

With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. As brands struggle to stay connected to their customers’ changing needs, budgets, and sentiment, one thing will ring true: authenticity and approachability will shine through – no matter the channel.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Ignite Social Media

MAY 22, 2019

Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them. We first discussed the possibility of this update and other LinkedIn engagement trends in this post , and now we’re seeing the update come to life. Document and Presentation Upload.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Hootsuite

MARCH 31, 2020

However, Twitter now uses a heart icon and and uses the term likes, in line with other social networks. A feed is an updated list of all the new content posted by the accounts a user follows on social media. Rather than being purely chronological, most social media feeds are controlled by an algorithm. See News feed. Monitoring. Related: Block.

List 145

List Social Media HootSuite URL 145

Hootsuite

JUNE 22, 2020

Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. PS: Watch for sudden dives or peaks in sentiment, and make sure you figure out the source of them. A social mention is, essentially, a name drop. Want even more of that hot goss?

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Sprout Social

MARCH 15, 2021

Understand audience sentiment around major topics. Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. On Twitter’s mobile app, navigate to your Explore page and click the gear icon at the top, next to the search bar. From this menu bar, click “Topics.”

Trends 130

Trends Twitter How To Hashtag 130

Keyhole.co

MAY 16, 2023

Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

agora pulse

JANUARY 6, 2021

Set aside a few minutes to check over engagement stats and sentiment for recent posts. To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly. Seek out and follow new influencers in your niche, and add any campaign ideas to your to-do list. Review Scheduled Content or Publish Live Posts.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

DECEMBER 13, 2022

Keyhole’s Facebook analytics tool allows you to: Look into your audience demographics, The performance of your posts, Track your competitor’s business page and analyze how well other pages are performing, Unlock sentiment analysis, and Recommendations to grow your page. So then, when should you post on Facebook?

Engagement 59

Engagement Strategy Facebook UGC 59

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. An audit, and the methodology you employ, should be able to spot the variables that were previously unclear to your company. Are you adopting influencer marketing best practices ?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

JANUARY 20, 2024

Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable. Following the social media post rule of thirds may help: One-third promotion: Marketing your brand through ads and promotional content. One-third sharing: Sharing content from others helps your feed seem less spammy.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

APRIL 11, 2023

Source: Hootsuite Analytics Try for free now Looking at your social share of voice and measuring social sentiment are also important ways of understanding and measuring your success. Monitoring social sentiment can be particularly important here, as it helps you understand the mood behind the mentions of your brand on social media.

Analysis 105

Analysis Social Media HootSuite Tips 105