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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Even having two pages on the same site with duplicate content will get your site penalized. Before getting started, run Xenu Link Sleuth to check for broken links on the site, and fix them.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Google search results page will list these negative sites if these sites have gained momentum and are optimized for relevant search terms/keywords. Use PPC to improve traffic to domains.

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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. However it is important to do this in way that adds value on each specific site. E-mail newsletters and RSS feeds. Cross-network promotion.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. The support information on the Google Developers site covers the main opportunities. Site Speed. fewer sudden, radical changes) but it’s also left some quality sites that were hit by Panda 4.1

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Increase Traffic and Authority by Listing Your Blog

Kikolani

There are a lot of places to list your blog for getting the maximum exposure, as well as places where you can receive blog reviews that may be the first impression a visitor may come across for your site. Here are some to add your blog or submit your site to in order to increase your blog traffic and reputation. For Reviews.

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Getting Started with Integrating Search and Social Media

Saying It Social

People use various social media sites in different ways. The links from the profile page may have nofollow tags, but they will drive traffic and different search engines treat the nofollow tag differently. When you have anchor text and/or links to social sites etc on your blog/website PLEASE make them open in a new tab/window!

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Here are two sites that will help you do this: KnowEm : KnowEm has the highest number of sites (over 350) available for checking username availability. namechk : Covering 72 major social networking sites, namechk is simple, fast, and easy to use. If you don’t have a presence, you appear as if you’re not very savvy.