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Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers

Later

Introducing Shoploop: Google’s very own shoppable video platform! Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Shoploop is currently only available on mobile web, however they do plan to bring it to desktop users eventually. . What is Shoploop? .

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Stories only exist in the Instagram feed for 24 hours, then they disappear. If you’re thinking about making Stories part of your content strategy, you want to make sure you’re leveraging this frequently-watched platform to your benefit. Share UGC to Stories . Navigate to your Instagram profile in the mobile app.

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How to Use Instagram Stories to Increase Reach

agora pulse

Instagram posts appear in users’ feeds, and will live permanently (unless you delete them) on your profile page. Instagram Stories are found above the home feed. You can start at the beginning of the Story feed by clicking on the very first bubble, or just choosing to watch a specific one. Stories take up a full mobile screen.

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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. adults actively using the platform.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind. Plus, hosting platforms like TikTok and Instagram are all free to use.

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8 Predictions for Social Media Marketing in 2022

Pixlee

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.