How to Make Sales With a Shoppable Instagram Feed

Later

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales.

Feed 59

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile. Whether this is most beneficial to users or Facebook’s advertising platform, I will leave up to you to judge….

Feed 181
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Feed 218

Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. Facebook Explore Feed: The Test.

Feed 131

Schedule your Instagram photos and videos on Feed or Stories: Step by Step!

Postcron

Save time and schedule your posts on Feed or Stories in 3 simple steps. However, you can only publish posts in your Feed. STEP 1: Create a Feed post or story for Instagram. STEP 2: Check and approve your posts from your mobile device.

How Beauty Brands Are Going Beyond the Instagram Feed

Likeable

In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25 percent of users. But as Instagram Stories grows, and with the launch of the platform’s IGTV video hub, many beauty brands are widening their efforts on Instagram and focusing less on the feed.

Feed 74

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers

Later

Introducing Shoploop: Google’s very own shoppable video platform! Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . To start, head to shoploop.app on your mobile browser (Safari, Chrome, Firefox, or otherwise). .

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Google is placing more and more emphasis on speed and mobile friendliness. Mobile Tools

Facebook Just Downplayed The Biggest Launch They've Made Since Platform for the Web

Stay N' Alive

The other day I wrote about finding some information about the upcoming HTML5 platform for mobile launch awhile back. I had images, HTML, and the entire mobile SDK to look at and play with - all available publicly when I found it. When in reality, Facebook just launched something bigger than the original F8 Platform Launch back in 2007. Facebook HTML5 Mobile Platform's Potential. I'm still trying to understand what just happened.

10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. You can also add new assets to the library on the mobile app.

Mobile 101

The Ultimate Breakdown of Social Video Metrics for Every Platform

Hootsuite

It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform.

IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV? IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience. 3 Things to Know about IGTV, Instagram’s New Video Platform + App. #1

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. Why Stories are the new News Feed. The News Feed is not a native experience on mobile.

Feed 87

10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing. Getting started with Buffer on mobile. Once you have signed up, you’ll be brought to your Buffer mobile dashboard. Let’s add your first update from the mobile app! Buffer News Mobile Ap

With IGTV, Instagram is Becoming Television for the Mobile Generation

Buffer Social

From Facebook Watch to Twitter’s live video broadcasts, and most recently, the launch of IGTV , a new app for watching long-form, vertical video from your favorite Instagram creators, it’s clear that social platforms are vying to be — and likely will become – the next big broadcast channels. Five years ago, an Instagram product that focused purely on longer-form, mobile videoes may have been met with skepticism. The way we consume content has always been driven by technology.

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. But Mark Zuckerberg has admitted that the platform has underdelivered there. This is most definitely the case with Facebook — and was a key factor in the company’s decision to shift the News Feed to focus more on updates from people, not brands.

Feed 87

Facebook Post Updates Coming Mid August

Ignite Social Media

Beginning August 19, your Facebook News Feed will look a little different. The changes will be rolling on out mobile first, with desktop updates to follow. The tallest aspect ratio for vertical media in the new News Feed is now 4:5, photos and videos included. With the updates, only three lines of text will be displayed on posts in the News Feed before users are prompted to click “See More.”

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. As a consumer, how often have you clicked on a mobile ad. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices.

How to Visually Plan Your Instagram Feed

Later

If you’re looking to convert your viewers into followers, putting time aside to plan your Instagram feed in advance is a worthwhile investment! But with new photo editing trends and different types of media living on your feed, there’s a lot that goes into visually planning your profile in 2019. That’s why we’re sharing our favorite tips and tricks to plan your Instagram feed to help you leave a lasting first impression: . How To Visually Plan Your Instagram Feed.

Feed 86

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. To learn more about the new Google+ mobile additions, see the Oringal Post. Google+ just won’t sit still.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Products , RSS & Feed Management.

RSS 213

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Think of it as a CRM on steroids, in the cloud; connected to and feeding your customer or lead acquisition platforms with data in real-time. . Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. To learn more about the new Google+ mobile additions, see the Oringal Post. Google+ just won’t sit still.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Free webinars: We are launching a series of webinars and a comprehensive training platform to dig even deeper. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

How to Be Successful Across All Social Platforms

Convince & Convert

Brad Walters , Director of Social Media and Emerging Platforms for Lowe’s Home Improvement , joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). Perhaps more importantly for marketers, daily use of social networking sites by mobile users has grown 58% in the past year to 40 million people.

Mobile 169

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. Many other websites have covered the advertising potential of the platform. This can only be done by downloading the desktop app; it can’t be done on mobile or on the web app.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts. Even the soup packaging promotes the individual ‘personality’ of each soup, with “whimsical photos and humorous sayings” that match marketing efforts on multiple platforms.

Tumblr 130

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Convince & Convert

New improvements in mobile hardware and data plans have led to a video-first world that is largely mobile too, which means that your customer is quite literally not listening anymore. Of the 500 marketers surveyed who work at companies that have created at least two videos in the last year, 81 percent of marketers are optimizing their social videos for mobile viewership, including 39 percent that are creating square and/or vertical videos.

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Convince & Convert

New improvements in mobile hardware and data plans have led to a video-first world that is largely mobile too, which means that your customer is quite literally not listening anymore. Of the 500 marketers surveyed who work at companies that have created at least two videos in the last year, 81 percent of marketers are optimizing their social videos for mobile viewership, including 39 percent that are creating square and/or vertical videos.

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

To get started, all you have to do is drag and drop photos and videos to the library from desktop, mobile, Dropbox, or Google Drive. How to Schedule Instagram Posts Step #3: Start Scheduling Posts and Stories (for Multiple Platforms!). Ready to start curating a beautiful Instagram feed?

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. t have an RSS feed!)

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. Based on our experiences, we’ve developed the following tips to help small businesses understand how to incorporate text messaging, mobile-optimized email, and QR codes to complete digitally.

Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Mary Meeker of Morgan Stanley expects mobile internet use to surpass desktop internet use within the next five years. Saying It Social said: Is your business easy to find for local and mobile searchers?

Pheed – Express Yourself on Social Media

Mindjumpers

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. It is a webbased platform, also available for mobile. It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to. What is interesting about Pheed is that the platform takes no ownership of user content.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Advertisers certainly aren’t moving away from the platform as well. Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. Mobile devices account for more than half of all YouTube views.

17 of the Best Mobile Video Editing Apps in 2019

Later

With Instagram video taking over our feeds and stories, it’s the perfect time to get to know some of the best video editing apps around! For example, Instagram Stories is 9:16, but if you’re creating a video solely for your feed, you may want to cut it to a square aspect ratio so it fits your grid perfectly. Not only can you trim your footage, speed up your clip, and add filters, but InShot is also perfect when you need to resize your footage for your feed or stories posts.

Video 86

5 goals you can accomplish with social media video marketing

Sprout Social

Mint Mobile, a low-cost wireless carrier, was founded back in 2016. This kind of fun, energetic how-to video is ideal for platforms like YouTube, Facebook or IGTV, where people are willing to spend a bit more time watching and learning.

Video 110

How to Set up a Social Media Plan in 8 Simple Steps

Later

Just follow these 8 simple steps: Create Social Media Plan Step #1: Choose the Right Platforms for You. When you’re choosing what social media platforms to use, you need to first think about your demographic. Create Social Media Plan Step #4: Determine Tone and Style for Your Platforms.