Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. Video engagement metrics you need to improve content performance. Click-through rate.

Engagement 122

Engagement Report Video Metrics 122

Hootsuite

AUGUST 9, 2023

Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best.

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 108

Strategy Tips Twitter Marketing 108

Hootsuite

JUNE 16, 2021

Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. You don’t want to overwhelm your followers or feel like you’re spamming the news feed. Well, good news: you can stop your social posting panic spiral.

Social Media 145

Social Media HootSuite Statistics Template 145

Buffer Social

AUGUST 8, 2019

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. They’re removing one of the most recognizable elements of social proof that’s ever existed. The New Engagement Metric: Attention. Just the like count in the feed is going away for now.).

Social Media 102

Social Media Metrics Instagram Feed 102

Social Media Strategies Summit

SEPTEMBER 14, 2021

Simply put, we’ve almost become desensitized to online content, which makes it extremely difficult for social media managers to cut through the noise and build a connection with their audiences. Our Twitter audience had a lot of researchers and those who were heavily into the sciences.”. Image source: City of Las Vegas.

Brands 286

Brands Meme Research Social Media 286

agora pulse

DECEMBER 4, 2019

You’ve heard about Facebook Creator Studio and now wonder why you should pay for a third-party social media management tool. If you manage a number of Facebook pages, and they play a big part in your social media strategy, you’ve heard of Facebook Creator Studio. ” That’s a good question.

Facebook 82

Facebook Social Media Management Library Metrics 82

Buffer Social

JANUARY 11, 2023

Figure out where your audience is There are a ton of potential options when choosing which social media site to be active on. From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels.

Remix 94

Remix Instagram Social Media Trends 94

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI.

Buy 115

Buy Video How To Template 115

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Integrate your Shopify store with your social feeds.

HootSuite 140

HootSuite Features URL Template 140

agora pulse

OCTOBER 19, 2017

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Which Social Media KPIs Should I Measure? Reach is a bit like the CPI (cost per impression) metric. The same goes for retweets on Twitter. Engagement.

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Define Success (Goals/Metrics). Let’s dive in. When to Post.

Social Media 126

Social Media Strategy Content How To 126

agora pulse

DECEMBER 21, 2017

If you are a social media manager who wants to maximize your time, you need to know how often should you tweet. Since Twitter has both introduced and updated a new algorithm to their feed, that research is now not very helpful. What was true with a purely chronological feed doesn’t apply anymore.

How To 130

How To Feed Feedly Comparison 130

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. But I often feel the conversation should have started earlier.

Questions 80

Questions Social Media Platform Metrics 80

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Level up as a social media manager .

Data 99

Data Skills Meme Social Media Management 99

Hootsuite

NOVEMBER 10, 2021

You can use your email, or log in with your Google, Twitter or Facebook account. Here, you can add a profile picture and bio, plus links to other social accounts. To switch to a Business Account, tap the three dots in the upper right corner, then Manage Account. How are your reach and engagement metrics? nutrientmatters.

How To 143

How To Hashtag Trends Analytics 143

agora pulse

MAY 28, 2020

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? In other words, publish it again on your social media platform. You may worry that doing so will make your feed feel stale, it will actually make your feed more valuable if you do it right. Measuring Your Results.

Instagram 170

Instagram How To Hashtag Feed 170

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 6, 2022

With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition. Similar to other tools on this list, Meltwater offers a social media management functionality. The best part is how easy Keyhole makes your life.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 134

Issues Survey Campaign Authentication 134

Later

JUNE 2, 2019

If you want to gain followers and build your brand awareness on Instagram, you need to have a strong and recognizable Instagram aesthetic across your feed and stories. Thankfully, there’s a quick and easy way to achieve a cohesive aesthetic on your feed — presets! Especially if you’re new to editing software like Photoshop.

Instagram 70

Instagram Template Templates Hashtag 70

agora pulse

MAY 3, 2017

I switched my social media management to dashboards and my productivity has soared. Using a social media management tool like Agorapulse means that I can monitor comments, posts, private messages and interaction in one place. That goes for Facebook, Twitter, and Instagram. Reuse Evergreen Content.

Facebook 153

Facebook How To Social Media Management Report 153

Hootsuite

MARCH 16, 2020

With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . The exception is the first: In-Feed Video ads.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Buffer Social

MARCH 6, 2017

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! Chapter 3: 5 Paid Social Media Analytics Tools. Followerwonk.

Analytics 111

Analytics Social Media Tools Klout 111

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Mindjumpers

APRIL 12, 2016

In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. If they get this right, they won’t need clickbait. If you’d like to find out more please get in touch.

Brands 100

Brands Feed Feedly Publishing 100

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

agora pulse

FEBRUARY 17, 2021

I think the biggest challenge is to NOT focus on vanity metrics and the highlight reel on a platform that is so centered around beauty. For instance, in my talk for the Social Pulse Summit, for both the Twitter and Instagram editions, I mention the fact that I called off my wedding. Julia: I think it’s easy to overshare.

Instagram 112

Instagram Engagement Tips Energy 112