Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. These tasks might include: Displaying a talent.

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Brands Hashtag Trends Fashion 111

agora pulse

JULY 22, 2020

If you’re asking fans to invest in a product or service, then partnering with someone they are familiar with will establish trust. In fact, the company regularly partners with founders , beauty influencers, pop stars, and celebs to show off its products. Each tutorial is clearly laid out to feature particular products.

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Collaboration Examples Instagram Tips 140

Social Media Strategies Summit

JANUARY 5, 2022

To build brand awareness for a new product. You can link to your homepage, your newest product, or your latest blog post. Tips on how to use your product. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research.

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Small Business Instagram Platform How To 202

Hootsuite

JULY 21, 2021

For example, your company might find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer selling beauty products. Do you need someone for a one time event or just to post once in awhile about their experience using your product?

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Influencer Instagram How To Fashion 135

Socialmedia.biz

JULY 8, 2020

Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. Develop a Hashtag Strategy. You know hashtags can help your content find new audiences, but how do you use them strategically? A great place to start is through keyword analysis.

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Social Media Tips Hashtag UGC 179

Social Media Strategies Summit

JULY 19, 2023

3) Dior @dior / six million followers According to MMI Analytics , Dior generates more mentions than any other historic fashion brand on TikTok. These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns. So what’s it doing right? Glossier clearly understands this.

Brands 130

Brands Energy Sports Fashion 130

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. Which industries do the best on Instagram?

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Instagram Strategy Marketing Metrics 162

Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Keep in mind that, with extreme popularity, these hashtags also come with heightened competition.

Examples 142

Examples Campaign Tips UGC 142

Social Media Strategies Summit

APRIL 8, 2021

That goes a long way to explaining the launch of Instagram’s latest product feature, Instagram Reels. Add a video caption and include relevant hashtags. As a luxury fashion house, Balmain’s Instagram presence is distinctly high-end, with a grid full of catwalk clips, stylish new products, and retro footage. Image source.

Instagram 233

Instagram Brands Real Estate Remix 233

Convince & Convert

DECEMBER 16, 2014

They also know when to implement a campaign approach to scale different products and messaging. Marketers can often score posts from sending free products. He had bloggers perform a new social media challenge and share it with a branded hashtag. A huge part of this brand’s marketing strategy is blogger outreach.

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Blogger Fashion Case Study Brands 152

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. The commercial was a sensation, but none of that attention was focused at the product but rather at the awkwardness of this commercial. Showcase Your Product Experience with Micro Influencers.

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Influencer Instagram Tips Hashtag 94

Keyhole.co

MARCH 7, 2024

For example, fashion influencers like Autum Rainn ( @autumrainn ) create content to provide their audience with style inspiration and fashion tips. Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do. It received almost 10,000 likes.

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Influencer Instagram Tips How To 52

Ignite Social Media

MARCH 22, 2019

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

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Content UGC How To Hashtag 156

Sprout Social

FEBRUARY 24, 2021

For example, you might search for “eco-friendly products” but additional keywords could include “green,” “earth” and “zero waste.” These are synonymous and adding these will help YouTube understand how your video could be associated with “green products,” too. Add a few hashtags. Add call-to-action words & links.

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YouTube Tips Hashtag SEO 132

Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging.

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Influencer Engagement Fashion Retail 211

Keyhole.co

APRIL 3, 2024

Twitter lists Create Twitter Lists to read tweets in an ordered fashion. In fact, Xbox, with its 23 million followers, is a testament to employing X beyond mere product promotion. Whether it’s educational material, a behind-the-scenes look, or a product demo, videos significantly boost engagement and time spent on your profile.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

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Strategy Brands Hubspot Survey 131

Socialmedia.biz

OCTOBER 14, 2020

Instagram shopping can be a real game-changer for businesses because it allows them to tag products in their standard posts. When followers click on a tagged item, they are taken directly to the product page where they can see more information and make a purchase. . This is a great way to build transparency and humanize your brand. .

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Features Instagram Class Fashion 132

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Simply look up trending hashtags , music and videos, and join in.

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How To Hashtag Influencer UGC 133

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5 billion views.

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Trends Influencer Strategy Hashtag 145

Social Media Strategies Summit

MARCH 25, 2021

Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Facebook ).

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Examples Retail Instagram Buy 221

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And the best news of all: working with influencers needn’t be complex or expensive. Let’s get into it!

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Influencer Travel Retail UGC 130

Sprout Social

APRIL 19, 2022

We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. s Dunkin’-inspired product line might not have launched until April, the two brands have a comarketing history. Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M cosmetics and Dunkin’.

Collaboration 88

Collaboration Brands Loyalty Campaign 88

Hootsuite

DECEMBER 13, 2022

Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. Many of them could also work for beauty or fashion brands. While I wouldn’t recommend this for most brands, I think it’s appropriate for Candy Crush’s product (a fun mobile game) and audience (Gen Z/younger players).

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Hashtag HootSuite SEO Travel 105

Sprout Social

JANUARY 24, 2024

Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns. It also shows you have a growing community doing word-of-mouth marketing.

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Metrics Influencer Marketing Survey 100

agora pulse

OCTOBER 11, 2018

Even teens with a modest following are making money promoting products and services via social media. Years ago, influencers touted the benefits of products and services, sometimes without clarifying their paid relationship with the company that produced that product or service. It’s Not (Just) About Promoting Products.

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Influencer Features Instagram Hashtag 120

Sprout Social

MARCH 31, 2022

Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. Popular among ecommerce brands, Reels are typically used to: Show off products in action. Skits and memes.

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Platform Instagram Video Meme 123

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Along with a series of ads, Samsung created a branded hashtag challenge, # VuDieuGapMo (Folding Dance).

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Case Study Marketing Directory Retail 114

Keyhole.co

NOVEMBER 17, 2023

Posting steady updates on products and campaigns Any new product launch or update from Adidas is preceded by a lot of buzz on social media. Way back in 2014, Adidas UK promoted their long-running Stan Smith line of shoes along with a clever campaign inviting users to share selfies with the #stansmith hashtag.

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Sports Social Media Strategy Apparel 59

Keyhole.co

MAY 9, 2023

They can help brands boost their reach and engagement while promoting their products and services. Drive sales: Motivate the audience to visit your website and buy a product to win the giveaway. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Be specific! The best part?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. every year.

Engagement 110

Engagement Brands Hashtag Eventful 110

Pixlee

MAY 4, 2018

Product pages are more important than ever to campaigns because customers are right at the point of purchase, so user-generated content can push browsers to buy with little social proof. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Artifact Uprising.

UGC 40

UGC Review Apparel Products 40

BeingOptimist

JULY 15, 2021

Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Have Clear Tik Tok Marketing Goals. Use Tutorial Videos.

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Strategy Marketing Case Study Hashtag 98

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Pairing that with a link that will take followers directly to your products is even better. Countdown a product launch. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Share a good review of your product.

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Instagram Engagement Brands Avatar 127

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. Use potential hashtags Now, let’s talk about hashtags campaigns.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. To help luxury brands cut through this noise – Dior was mentioned over 1.1

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ROI Influencer Sentiment Tips 84