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Pinterest Adds New 'Shopping Spotlights' to Highlight Product Recommendations from Fashion Influencers

Social Media Today

Pinterest is rolling out a new product showcase tool which will highlight product recommendations from fashion leaders.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Having consistent branding and product identity Chanel is so iconic that whenever we hear ‘No.

Fashion 52
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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. I would like to highlight the subject again.

Fashion 265
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Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

Fashion 80
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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage. Also known as Outfit of the Day.

Fashion 112
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Find UK TikTok Influencers for your brand

Sprout Social

Other choices include entertaining or funny stories, sports, fashion and beauty. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Her content consists of hair styling videos, tutorials, and product reviews.

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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

In essence, deinfluencing stems from weariness over influencers who promote new products daily with little discrimination. Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Brands who avoid falling into fast fashion traps have little to worry over.

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