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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions? Click To Tweet.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How much of your web or blog traffic is coming from mobile devices? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels?

Analytics 167
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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. As humans, instant gratification is in our DNA.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Audience Analysis Worksheet. SoundCloud.

Brands 166
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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. 989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Facebook is no different.

Facebook 113
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Are you influencing brand perception in a positive way? Every brand touch is an opportunity to influence perceptions, to build your reputation.

Brands 113
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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. Employees tell better stories than you do.

Strategy 148