Remove Examples Remove Overview Remove Sentiment Remove Social Networking
article thumbnail

Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Below, we’ll provide some real-life examples of how social media monitoring can benefit your brand or small business.

article thumbnail

How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

article thumbnail

Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 118
article thumbnail

Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

article thumbnail

How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

article thumbnail

6 steps to create an org-wide social listening strategy

Sprout Social

Here are some examples: . Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

Strategy 117