Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

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Social Media Template Templates Skills 127

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. Homing in on Hashtags.

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Social Media Hashtag LinkedIn Instagram 232

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Social Networking News Aggregator Journal 150

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

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Hashtag Analysis Twitter Sentiment 52

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

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Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Below, we’ve created a detailed tutorial in which experienced social media ad buyers Victoria Rogers and Toiia Duncan walk you, step-by-step through the process.

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Campaign Social Media How To Overview 101

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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Hashtag Brands How To Conference 78

Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business.

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Hashtag LinkedIn HootSuite Social Media Management 92

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

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Social Media Tools Software Curation 234

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

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Socialized

FEBRUARY 10, 2021

Social Media is a jungle of millions of people who are ready to connect to you. How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. What are the Goals for Using Social Media?

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Questions Social Media Social Networking Metrics 130

Hootsuite

JANUARY 13, 2022

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. Improve reach on social media.

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Social Media HootSuite Hashtag UGC 145

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.

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Social Media Tools HootSuite Sentiment 145

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

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Social Media Management Social Media Tools B2B 62

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

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Social Media Reputation Social Networking Hashtag 59

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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Social Media Strategy Engagement Hashtag 132

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Facing Challenges As A Social Network?

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Twitter Strategy Hashtag Marketing 230

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Plus, we’ve got a bonus template and some examples you can shamelessly rip off. What are social media guidelines in healthcare?

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Guidelines Template Templates Social Media 78

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

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Examples Brands Sentiment Reputation 59

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Social Media HootSuite Marketing Social Networking 76

Rebekah Radice

DECEMBER 14, 2017

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach. 5 of The Best Ways to Network on Social Media and Grow Your Business.

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Social Media Hashtag Social Networking Research 132

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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Education Social Media Tips HootSuite 93

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

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Data Social Media Sentiment Team 141

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

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Instagram Tools Hashtag Authentication 159

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Relevant hashtags related to what you’re covering.

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Journal Social Media How To Hashtag 121

Rebekah Radice

MAY 16, 2017

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Are you using hashtags where relevant? Sound daunting? STEP 1: Bio Audit.

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Social Media Privacy Real Estate Hashtag 167

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Social Media Metrics Data Team 143

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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Social Media Tools Tips Policies 144

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

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Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. .

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Social Media HootSuite How To Template 145

Socialmedia.biz

MARCH 31, 2019

Social media provides an invaluable way to boost your career success because it gives you the opportunity to build a strong network. Being proactive with social media can position you so that you’re ready for any career changes. Here’s how to go about using social media in a way that facilitates career success.

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Social Media How To LinkedIn Skills 117

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 In 2023, it is estimated that 4.89 Why did it work?

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Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

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Social Networking Widget How To URL 112

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. For example, Samsung has enjoyed huge success by promoting on Facebook.

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ROI B2B Social Media How To 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Track branded hashtags and related keywords.

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