Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 120

Strategy Brands Content UGC 120

Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Next, connecting your Instagram account to your brand’s accounts on other social media platforms helps drive more traffic to your Instagram account. Collaborate with Influencers. Tap into influencer marketing.

Small Business 202

Small Business Instagram Platform How To 202

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Small Business 85

Small Business Social Media Strategy UGC 85

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Trust = sales.

Engagement 111

Engagement UGC Facebook HootSuite 111

Pixlee

MARCH 17, 2021

Made popular by YouTube, unboxing videos can now be seen on almost all social media platforms. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Inspiring UGC: Use Outstanding Packaging to Wow Your Customers.

Video 98

Video UGC Sample Samples 98

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 181

Education Influencer UGC Apparel 181

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Social Media 144

Social Media Strategy Organization Education 144

Pixlee

APRIL 11, 2022

It will be easier for users to move seamlessly between education, work, leisure and commerce via the metaverse. Social Media and Social Proof. The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

Social Media 121

Social Media Brands Content Real Estate 121

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. Answer Tea.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

Industry 101

Industry Social Media Hashtag Instagram 101

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Social media posts. Event attendance.

Campaign 134

Campaign Engagement Marketing Hashtag 134

Pixlee

AUGUST 2, 2021

The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. Grow Your Industry Influence.

Brands 98

Brands UGC Authentication Influencer 98

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. View this post on Instagram A post shared by Emilse Mayer (@emilsemayer) 2.

Video 113

Video HootSuite How To UGC 113

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? According to recent social media statistics , users love TikTok for its short, 15-second videos. This might look like: Educational videos (product tutorials, how-to videos, recipes, etc.).

Strategy 86

Strategy Brands UGC Apparel 86

Pixlee

JANUARY 12, 2022

With that comes human connections, especially with the rise of social media and the availability of information. Social media and email marketing are core to the long game; consistently showing up to engage with your fans and provide them with opportunities to get involved with your brand on the channels they already spend time on.

Communities 52

Communities UGC Marketing Newsletter 52

Keyhole.co

MARCH 7, 2023

Whether you’re a budding influencer or a small business owner, increasing your Instagram followers can boost your presence significantly. Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. Don’t worry, though!

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

JUNE 8, 2020

From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. In fact, UGC is one of the most scalable, cost-effective ways to create a relatable experience for customers. UGC works because it is relatable. UGC does precisely that. .

UGC 56

UGC Content Authentication Study 56

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? When done right, social shopping represents a totally different experience than traditional ecommerce. Food for thought: social media for retail is all about having an omnichannel presence. Social proof. Source: Instagram. Shopping guides.

Instagram 126

Instagram How To UGC Real Estate 126

Keyhole.co

MAY 9, 2023

Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. for the contest promotion.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Keyhole.co

OCTOBER 19, 2023

Take a look at this amazing UGC captured by one of our loyal fans. Here’s a taste of the amazing UGC we receive. Check out this stunning UGC shared by one of our loyal fans. Here’s a glimpse of the fantastic UGC we’ve received. Check out this jaw-dropping UGC captured by one of our biggest fans.

Types 59

Types Instagram UGC Collaboration 59

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

Curation 68

Curation Feed Feedly UGC 68

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Later

JULY 15, 2020

Tip #5: Partner with Influencers. And as you collect feedback, you can use it to influence your content strategy. Businesses and influencers alike can use Instagram as a tool for testing interest in new products or services, recognizing what your audience loves, and what they could do without. clarepaint.

Instagram 78

Instagram UGC Travel Transportation 78

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. SoFi began producing and sharing easily digestible educational content that broke down everything consumers wanted to know about refinancing student loans.

Examples 59

Examples Brands Sentiment Reputation 59

Later

MAY 6, 2020

For brands on social media, growing your following usually comes with the promise of better sales opportunities or clicks through to your website. Here, influencers and content creators came together to share TikTok videos about their life in the house, their beauty hacks, and of course, showcase the Fenty beauty line.

How To 86

How To UGC Hashtag Trends 86

Social Media Strategies Summit

JANUARY 28, 2021

The tone they use reflects their ideal reader: professional, educated, career-oriented, etc. Adding long-form captions creates an opportunity to dive into a subject and educate your audience while boosting engagement. In the social media world, this translates to adding a strong call-to-action (CTA).

Instagram 130

Instagram Engagement Brands How To 130

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Gender split.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to social media, user-generated videos offer tremendous potential for shareability. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

Video 60

Video UGC Content comScore 60

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Image via Sprout Social.

ROI 246

ROI Social Media UGC Discount 246

Buffer Social

SEPTEMBER 13, 2023

Share user-generated content User-generated content , or UGC, is a powerful testament to the engagement and loyalty of your audience. Through UGC , you can celebrate your community's creativity and build a sense of belonging and appreciation among your followers.

YouTube 94

YouTube Video UGC Authentication 94

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

UGC 60

UGC Sentiment Exercises Issues 60

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

Campaign 43

Campaign UGC Content Tourism 43

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. Creating content about your solutions is an excellent way to educate your audience.

Social Media 130

Social Media Brands Content UGC 130

Later

JUNE 12, 2019

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . ” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram.

Instagram 73

Instagram UGC Feed Feedly 73

Pixlee

OCTOBER 7, 2019

Feedback can come in the form of UGC. If customers are resonating with your products, they’re likely to share it on social media; listen to their mentions of your brand and respond appropriately when customers are providing feedback. Here are some tips: Develop a strong social media presence.

Retail 46

Retail UGC Comparison Price 46

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40