2018

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.

B2B 276
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Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Trends 281
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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Everything You Need to Know About the New Instagram Algorithm

Jenn's Trends

There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram. No, they don’t do the same […]. The post Everything You Need to Know About the New Instagram Algorithm appeared first on Jenn's Trends.

Instagram 197
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5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business

Social Media Today

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience?

Instagram 167

More Trending

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How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.

Facebook 167
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Who runs the social intelligence world?

Audiense

For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.

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Posting About Your Kids Online Could Damage Their Futures

Forbes Social Media

Parents are already some of the biggest violators of their kids’ privacy, leaving potentially harmful digital footprints well before the age of consent. Here are 10 ways to reduce the threats posed by the datafication of your child.

Privacy 112
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Instagram Study: We analyzed 9 million posts and that's what we've learned

Quintly

Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases. Some use it to share their life with their friends, influencers make a living out of the platform and brands engage with their audience or to generate new customers.

Instagram 111
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start?

Research 111
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How to accelerate Instagram growth (without buying followers)

Sprout Social

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following.

Buy 111
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How to Unite B2B PR and Content Marketing for Powerful Results

Meltwater

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said… Read More >>>.

B2B 267
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7 Best Canva Alternatives for Amazing DIY Graphic Design

Socially Sorted

Are you looking for Canva alternatives for your DIY Graphic Design? We’ve become more adept at using visual content tools to create our own marketing and social media images – often using more than one tool to do so. So maybe it’s time to check out what’s. // Read More. The post 7 Best Canva Alternatives for Amazing DIY Graphic Design appeared first on Socially Sorted.

Tools 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#221: How to Create a 3-Month SEO Plan with Neil Patel

Amy Porterfield

Neil Patel, master marketer, and SEO genius joined me on my show today to dive into the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month SEO plan that I’ve broken down for you in a free guide that you can grab right […]. The post #221: How to Create a 3-Month SEO Plan with Neil Patel appeared first on Amy Porterfield | Online Marketing Expert.

SEO 111
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5 Social Media Trends to Watch in 2019

Social Media Today

What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.

Trends 168
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Should You Be Getting Ready For GDPR?

The Social Media Hat

The General Data Protection Regulation (GDPR) goes into effect May 25th, yet you haven't prepared. This article will show why you need to act, and what your next steps are.

Data 168
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Why I Turned Off My Facebook Messenger Bot

Jon Loomer

During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off. This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug. There are plenty of good reasons to have your own bot.

Facebook 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Media Content: Post Now, Schedule, or Queue?

agora pulse

Are there only two types of social media managers? You might imagine one type, the managers who post everything in the moment. They are always on, have their phone ready in their back pocket to whip out at any moment. And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer.

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'Evil Womxn': The Silencing Of Biological Reality And The Technology Of Obfuscation

Forbes Social Media

The term, gender, has been weaponized to such a degree that most people don’t understand the distinction between the two. This article highlights much of the misinformation behind this political tactic and the technological shifts driving this current trend.

Trends 112
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Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet. The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are three elements to it. 1. Buy Some Binoculars — Set Up a Listening Program.

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A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Buffer Social

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Much Should You Pay a Social Media Manager?

Sprout Social

As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff.

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The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018

Devumi

Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos. Perfecting your profile images The first place to consider the social media image sizes to use is in […]. The post The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018 appeared first on Devumi.

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How to Use Tailwind App for better Pinterest Marketing Results [Review]

Socially Sorted

If you haven’t tried Tailwind App to get better Pinterest Marketing results then read this review. In this post we share why Tailwind for Pinterest helps you get more Pinterest reach, shares and Pinterest traffic. It’s the Ultimate Tailwind App Review. BY DONNA. // Read More. The post How to Use Tailwind App for better Pinterest Marketing Results [Review] appeared first on Socially Sorted.

Review 111
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Ten 2019 Digital Marketing Predictions You Should Probably Ignore

Social Media Today

With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.

Marketing 167
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Hootsuite Inbox: What's Really Going On?

The Social Media Hat

Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?

HootSuite 167
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How to Compare Audience Sizes on Instagram vs. Facebook

Jon Loomer

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167
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5 Types of Social Media Content that Convert

Social Media Today

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

Types 167
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Dial In Your Facebook Dynamic Ads for the Holidays

Jon Loomer

Dynamic product ads are critical to having a successful Facebook marketing holiday season. These ads dynamically update and feature products from your product catalog, while also allowing you to not only use them in remarketing (aka someone views a product on your site and then later sees a Facebook ad for that product) but also for prospecting, via Broadmatch Dynamic Ads.

Facebook 167