Sherrilynne Starkie

JANUARY 23, 2018

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

Social Media 427

Social Media Consultant Skills Findability 427

Waxing UnLyrical

AUGUST 28, 2018

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.

Press Release 258

Press Release Case Study Blogger Curation 258

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.

Social Media 276

Social Media Influencer B2B Conversation 276

Meltwater

JANUARY 25, 2018

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Instagram 281

Instagram Social Media Marketing Trends 281

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

FEBRUARY 9, 2018

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change. Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions.

Facebook 251

Facebook Organization Feed Feedly 251

Devumi

FEBRUARY 20, 2018

Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos. Perfecting your profile images The first place to consider the social media image sizes to use is in […]. The post The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018 appeared first on Devumi.

Social Media 180

Social Media Content Video Engagement 180

Jenn's Trends

MARCH 21, 2018

There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram. No, they don’t do the same […]. The post Everything You Need to Know About the New Instagram Algorithm appeared first on Jenn's Trends.

Instagram 197

Instagram Facebook Trends Social Media 197

Social Media Today

OCTOBER 31, 2018

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience?

Instagram 167

Instagram Tools Brands Process 167

agora pulse

MARCH 13, 2018

Are there only two types of social media managers? You might imagine one type, the managers who post everything in the moment. They are always on, have their phone ready in their back pocket to whip out at any moment. And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer.

Social Media 162

Social Media Content Social Media Management Eventful 162

The Social Media Hat

APRIL 23, 2018

This article will show you 15 different emails that you can send to your subscribers over time to help them get to know, like and trust you, and ultimately become your raving fans.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Audiense

DECEMBER 5, 2018

For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.

Social Networking 167

Social Networking Brands Content Marketing 167

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet. The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are three elements to it. 1. Buy Some Binoculars — Set Up a Listening Program.

Social Media 167

Social Media FAQ How To Facebook 167

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results.

Brands 167

Brands Tips Social Media Content 167

Meltwater

APRIL 5, 2018

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said… Read More >>>.

B2B 267

B2B Content How To Marketing 267

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Social Media

Jon Loomer

NOVEMBER 28, 2018

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.

Facebook 167

Facebook How To Publishing Advertising 167

Buffer Social

FEBRUARY 8, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update , in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

Facebook 168

Facebook Feed Feedly Social Media 168

Socially Sorted

DECEMBER 31, 2018

Looking for a great Social Media Content Calendar packed with Social Media Holidays for 2019? You’ve found it! From the popular and international holidays to the weird and wacky days of celebration, there’s loads of social media holidays ready for you in this social. // Read More. The post Awesome Social Media Content Calendar for 2019 Holidays [Infographic] appeared first on Socially Sorted.

Social Media 111

Social Media Content Tools Marketing 111

Sprout Social

DECEMBER 17, 2018

There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect

Hashtag 111

Hashtag Social Media Brands Content 111

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Social Media

Social Media Today

DECEMBER 17, 2018

What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.

Social Media 168

Social Media Trends ROI Brands 168

Forbes Social Media

DECEMBER 16, 2018

Parents are already some of the biggest violators of their kids’ privacy, leaving potentially harmful digital footprints well before the age of consent. Here are 10 ways to reduce the threats posed by the datafication of your child.

Privacy 112

Privacy 112

The Social Media Hat

NOVEMBER 5, 2018

One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.

Social Media 167

Social Media Activities Social Networking Questions 167

Quintly

NOVEMBER 22, 2018

Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases. Some use it to share their life with their friends, influencers make a living out of the platform and brands engage with their audience or to generate new customers.

Instagram 111

Instagram Study Influencer Brands 111

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Social Media

Amy Porterfield

JULY 25, 2018

Neil Patel, master marketer, and SEO genius joined me on my show today to dive into the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month SEO plan that I’ve broken down for you in a free guide that you can grab right […]. The post #221: How to Create a 3-Month SEO Plan with Neil Patel appeared first on Amy Porterfield | Online Marketing Expert.

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SEO How To Conversation Marketing 112

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.

Feed 167

Feed Feedly Facebook News 167

Meltwater

MARCH 4, 2018

Strong writing skills are more crucial than ever in public relations.Why?As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.

Skills 167

Skills Brands Content 167

Jon Loomer

NOVEMBER 15, 2018

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz. First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad.

Facebook 167

Facebook Library Questions List 167

Buffer Social

NOVEMBER 8, 2018

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start?

Instagram 111

Instagram Research Brands Social Media 111

Socially Sorted

AUGUST 19, 2018

Are you looking for Canva alternatives for your DIY Graphic Design? We’ve become more adept at using visual content tools to create our own marketing and social media images – often using more than one tool to do so. So maybe it’s time to check out what’s. // Read More. The post 7 Best Canva Alternatives for Amazing DIY Graphic Design appeared first on Socially Sorted.

Social Media 111

Social Media Tools Content Marketing 111

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following.

Instagram 111

Instagram Buy Hashtag How To 111

Social Media Today

DECEMBER 15, 2018

With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.

Marketing 167

Marketing 167

Forbes Social Media

OCTOBER 26, 2018

The term, gender, has been weaponized to such a degree that most people don’t understand the distinction between the two. This article highlights much of the misinformation behind this political tactic and the technological shifts driving this current trend.

Trends 112

Trends 112

The Social Media Hat

MARCH 20, 2018

In 2014, millions of Facebook user profiles were sold to Cambridge Analytica and used to help create detailed profiles on American voters. How did this happen, and what's next for Facebook?

Facebook 168

Facebook 168