2018

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales. However, the process of lead generation is not that easy.

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Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Of course, no matter how talented, few people can always write effortlessly. What makes writing great is the process of planning, drafting, revision and redrafting.

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Trending Sources

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. This one day, in particular, Duran told a story about the man who inspired his career choice.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.

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More Trending

3-Part Formula for Social Media Success!

yMarketingMatters

You know social media changes so fast, any advice you hear today might very well be out of date by next. But I have learned that there is one simple formula for social media success that works no matter what. new platform comes along.

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market.

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How Social Signals Impact Your SEO

Harp Interactive

You may know the basics about search engine optimization (SEO). Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands. But are you aware of the impact a robust social media marketing program has on your website’s search engine ranking?

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New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length

Social Media Today

Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals.

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Social Media Automation Features You Need to Start Using Right Now

agora pulse

Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It ). But it can also be a life saver. In the above blog post, I mostly got angry at the “set it and forget it” mentality some people promote.

The Dos and Don’ts of Going Live on Social

Ignite Social Media

The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community what is happening in-the-moment.

How to Unite B2B PR and Content Marketing for Powerful Results

Meltwater

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” ” When you boil it down, there’s a lot to be said… Read More >>>.

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Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet. The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

In Search of Hiring Excellence: Choosing the Best from the Best

Dave Fleet

Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team.

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6 Common Social Media Marketing Mistakes to Avoid

Kikolani

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody The post 6 Common Social Media Marketing Mistakes to Avoid appeared first on Kikolani. Blogging

Instagram Flags Coming Profile Changes, for Both Regular and Business Users

Social Media Today

Instagram has announced that it's testing a range of new profile formats and options, both for regular users and businesses

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Justin Trudeau’s Trevor Noah tweet is brilliant

Sherrilynne Starkie

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context. This is how it’s done, right? Source: Facebook. Nope, not anymore. Not if you want to engage the Millennial and Gen Z audience, especially in the run up to a national election.

Trust Me, I’m a Communicator

Waxing UnLyrical

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

[SOLVED] How Do I Permanently Change Gmail Back To The Classic View?

SocMed Sean

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

Self-care is not selfish. Tell a friend!

Janet Fouts

What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

AI in PR: Where We Are and Where We’re Headed

Meltwater

There’s no denying there's a lot of talk about artificial intelligence (AI). A simple Google search brings up 921 million results for the term. The buzz is out there.For public… Read More >>>. PR & Comms AI & Innovation Planning & Strategy

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. Stay Calm. Don't Panic.

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No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well.

Instagram Launches New Crackdown on Fake Followers Gained via Third Party Apps

Social Media Today

Instagram has announced a new crackdown on users who purchase followers and likes via third-party apps