Webbiquity SMM
JUNE 7, 2018
Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales.
Sherrilynne Starkie
JANUARY 11, 2018
The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Of course, no matter how talented, few people can always write effortlessly.
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Waxing UnLyrical
MAY 24, 2018
Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. This one day, in particular, Duran told a story about the man who inspired his career choice.
Dave Fleet
MARCH 27, 2018
Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team.
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Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019.
SocMed Sean
JUNE 16, 2018
As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Writing content isn’t easy and people want to know how soon they can expect to start seeing organic search traffic from their masterful blog posts. The answer I usually give to my clients is they start to rank in 60-90 days. But they don’t start to rank WELL for at least a year and more likely 18-24 months.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
yMarketingMatters
OCTOBER 23, 2018
You know social media changes so fast, any advice you hear today might very well be out of date by next. week. But I have learned that there is one simple formula for social media success that works no matter what. new platform comes along. Success on social media for your business really just boils down to one simple formula: Yes. Great Content + Consistency + Engagement = Success.
Firebelly
MARCH 5, 2018
If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. Deep breath…serenity now…patience is a profound gesture of kindness. We started small. I gave mom a general overview of “The Facebook,” its ability to deliver current events and relevant news stories, to be a resource, and to connect with friends far and wide.
Janet Fouts
DECEMBER 3, 2018
On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives. I’ve learned an incredible amount from Rick over the last few years.
The Realtime Report
APRIL 7, 2018
5 Ways Identity Verification Can Protect Your Business and Your Customers. You probably know that identity verification solutions that utilize cloud based systems or a combination of these, software and hardware systems can streamline not only the capturing of customer data but the entire ordering process. After all, these solutions capture your clients’ information and intelligently populate it into various required fields for use across different databases, all from a single swipe of an identi
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Webbiquity SMM
MARCH 15, 2018
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?
Sherrilynne Starkie
JANUARY 29, 2018
The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective. That’s why they are great at relationships, writing and coming up with inventive campaign ideas. These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities.
Waxing UnLyrical
APRIL 12, 2018
Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal.
Dave Fleet
JULY 9, 2018
What is definitely a VPN? Free VPNs available, although a lot of operate with restrictions in data and also other features. This is certainly great if you just want a single application to hook up to the proxy like the previously mentioned voting scheme nevertheless not so excellent if you wish to redirect the entire net connection. If it’s attaching to a work network, the IT kurator can offer the best address.
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Social Media Today
DECEMBER 19, 2018
Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.
SocMed Sean
DECEMBER 1, 2018
NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content.
Harp Interactive
JULY 10, 2018
You may know the basics about search engine optimization (SEO). Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands. But are you aware of the impact a robust social media marketing program has on your website’s search engine ranking? The post How Social Signals Impact Your SEO appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard.
Jon Loomer
NOVEMBER 28, 2018
One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.
Advertiser: Paycor
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Firebelly
JANUARY 22, 2018
Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o
The Social Media Hat
NOVEMBER 5, 2018
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.
Convince & Convert
NOVEMBER 4, 2018
The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet. The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are three elements to it. 1. Buy Some Binoculars — Set Up a Listening Program.
Webbiquity SMM
DECEMBER 13, 2018
Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking in
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Sherrilynne Starkie
APRIL 23, 2018
Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? You are not alone; many feel frustrated and some companies are giving up on social media completely. This action is rash when you consider the real value that social media delivers when it’s done right. But it can be complicated.
Waxing UnLyrical
DECEMBER 21, 2018
Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.
Audiense
DECEMBER 5, 2018
For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.
Social Media Today
DECEMBER 17, 2018
Relevant and useful content can help you build trust and complement your SEO efforts. Learn how to improve your search results rankings with high-quality content.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
SocMed Sean
SEPTEMBER 9, 2018
Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics? Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral” And often times, they are led to believe that this could be true because some social media huckster on Fiverr said they would drive “thousands of views to your content” for
Harp Interactive
JANUARY 19, 2018
As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from Social Media Week Chicago. The post Social Media Week Chicago: Top Takeaways (Part 1) appeared first on Harp Interactive Blog.
Jon Loomer
OCTOBER 30, 2018
Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” A couple of things… 1. This tool is DEEP. Have fun poking around this Facebook Business help guide to learn all of the ins and outs of the Facebook Attribution Tool. 2.
Pam Moore
MARCH 16, 2018
Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results.
Advertiser: Paycor
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