Sat.May 23, 2020 - Fri.May 29, 2020

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The social media marketer’s guide to YouTube marketing

Sprout Social

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. In fact, video marketing has helped marketers to increase traffic, generate leads and reduce the number of support calls. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more.

YouTube 130
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How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. As algorithms are updated regularly, you need to know hat is working now to grow your followers and get your content seen by more people.

Instagram 170
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How to Promote Your Podcast on Instagram

Later

For many brands, promoting podcasts on Instagram is one of the best ways to get eyes (and ears!) on your latest episode. But with 800,000 podcasts indexed by Apple, it can be hard to stand out from the crowd — and that’s just the current number, the competition is always growing. We asked Mitzi Payne, creator of @wavessocial podcast and owner of @helloarcade agency, to share her experience promoting podcasts on social media.

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[Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic

SocMed Sean

SocMedSean - Social.Media.Sean. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like. Here is my step-by-step process to update posts for better results. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic.

Process 328
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others). I recognize the massive impact those people had on my life, and do my best to pay it forward – whether meeting people who are looking for career advice, or connecting Canadian newcomers with people in the industry, or supporting the next generation of prac

Strategy 195
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Social Media Managers Are Necessary During a Crisis: Here?s Why

agora pulse

A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship of their customers, disruptions in the supply chain, and myriad other concerns.

More Trending

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5 Types of TikTok Content Brands Can Dominate

Ignite Social Media

Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial users. So now that all eyes are on TikTok, how do brands create an active presence that drives business results?

Types 171
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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others). I recognize the massive impact those people had on my life, and do my best to pay it forward – whether meeting people who are looking for career advice, or connecting Canadian newcomers with people in the industry, or supporting the next generation of prac

Strategy 195
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Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY THURSDAY with Yasmin

yMarketingMatters

Please join me every Thursday at 1 pm ET for these Marketing Consulting & Coaching Zoom Q&A call for women business owners. Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach and help more people or how to create content that will help you stand out.

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YouTube Rolls Out Video Chapters to All Creators

Social Media Today

After testing them with selected users over the last month, YouTube is now officially launching its new chapters segmentation display for video clips.

YouTube 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A Step-by-Step Walk Through the New Facebook Messenger Rooms

agora pulse

Everyone’s been talking about the new Facebook Messenger Rooms … but what do they mean for you and your business? Maybe you have noticed a new feature on Facebook under your status updates: Rooms. This new Facebook feature is set to compete against Zoom and other video-conferencing tools. But is it any good? Will it work for you? Facebook Rooms allow up to 50 people to meet simultaneously with no time limit on the meeting.

Facebook 141
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Non Wels is a @feelyhuman and so are you! #mindfulsocial

Janet Fouts

Empathy, emotions, vulnerability, these emotions are a part of all of us, even if we don’t fully acknowledge them, and these days emotions seem to be taking us over from time to time, don’t they? . This week I’m chatting with Non Wels, founder of the podcast You Me Empathy and the Feely Human Collective , a safe space for us all to gather and learn about ourselves and our emotional lives which is launching on May 27.

Instagram 134
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Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY Friday

yMarketingMatters

With Yasmin & Elinor . Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach and help more people or how to create content that will help you stand out. If you are a business owner, a coach, consultant, therapist, a Yoga, Reiki, or Meditation teacher and healer, a fitness instructor or anyone who promotes self improvement and infuses spiritual teachings into their workR

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Twitter's Making it Easier to Add Alt-Text Descriptions to Uploaded Images

Social Media Today

Twitter's making it easier for users to add alt-text descriptions to their uploaded images, with a dedicated '+ALT' icon on the image.

Twitter 218
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Evolving Relationship Between Marketing and Information Technology

Oktopost

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more.

B2B 147
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Amy Cooper Fired After Viral Central Park Video

Forbes Social Media

Franklin Templeton had placed Cooper on administrative leave following a viral video of her calling the police on a black man who had asked her to leash her dog in Central Park.

Video 145
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[Interview] Cookie-less world: ‘The need to get insights from advertising and social will not stop growing’

Audiense

Google's project to end third-party cookies has not been affected by the current health crisis, quite the contrary. The company is now looking for collaborators to start experimenting with its “Privacy Sandbox”, an initiative launched last year to put forward ideas about how behavioral advertising and ad measurement on the web would work in a future without cookies.

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New Report Suggests Facebook Ignored Research Which Indicated That it Contributed to Societal Division

Social Media Today

A new report from the Wall Street Journal has suggested that Facebook failed to act on findings that it had contributed to societal division.

Report 217
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Fintech Social Media Marketing Done Right

Oktopost

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. .

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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept.

Marketing 140
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LinkedIn Elevate Shutting Down ? Here?s the Best Alternative to Managing Your Employee Advocacy

Hootsuite

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free.

LinkedIn 139
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Facebook Adds New AR Tools for Creators, Including Music-Activated Effects

Social Media Today

Facebook is adding some new AR tools to its Spark AR creation platform, where people can create their own digital effects for Stories.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY THURSDAY with Yasmin

yMarketingMatters

Please join me every Thursday at 1 pm ET for these Marketing Consulting & Coaching Zoom Q&A call for women business owners. Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach and help more people or how to create content that will help you stand out.

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#317: 6-Steps To Craft A Money Magnet Offer

Amy Porterfield

You have something to offer your audience — that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands? The answer? By crafting an irresistible offer that your audience cannot resist. What is an offer? An offer is a product or service that you […]. The post #317: 6-Steps To Craft A Money Magnet Offer appeared first on Amy Porterfield | Online Marketing Expert.

Products 120
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New! Make Money on Instagram from IGTV Ads

Later

New from Instagram: Creators can (finally!) start making money with new IGTV Ads! . Starting next week, Instagram will be introducing ads in IGTV as a way to start supporting creators and help them monetize their video content. . Ready to learn more? Here’s everything you need to know about IGTV ads: . Introducing Instagram’s New IGTV Ads. The launch of video ads is big news for the platform.

Instagram 116
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Instagram is Testing a Double-Story Stories Feed with Some Users

Social Media Today

Instagram is testing a double-story Stories feed in the app, continuing its gradual shift towards becoming a Stories-first platform.

Feed 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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My 60+ Pandemic Songs

Ari Herzog

It seems that everyone has a playlist of songs about the coronavirus, quarantining, and the pandemic. Pick your noun. I saw other people’s lists and then I saw a lot of websites that included more lists, and I created my own list. It’s on Spotify and you can follow it here. My list includes obvious selections such as “Don’t Stand So Close to Me” by The Police, “Toxic” by Britney Spears, “From a Distance” by Bette Midler, “Hands Clean

Travel 91
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Contactless Payments Have Become The ?New Normal?

The Realtime Report

Contactless Payments Have Become The “New Normal” . As Mastercard reveal that 66 per cent of all transactions across the UK are now contactless, new research released today identifies consumer habits and viewpoints that mean this is a consumer change that will stand the test of time. In the UK contactless adoption was already high and Mastercard has recently worked with the industry to enable the limit for contactless payments to increase from £30 to £45 to help people benefit from the fastest a

Retail 91
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Stress Management in a Pandemic

Janet Fouts

Business as usual just doesn’t exist for most of the world right now. On top of that many of the resources we’ve learned to rely on have either stopped or radically changed. An article in the New York Times in 2019 (pre pandemic) indicated that Americans were the most stressed-out population in the world! I’m not sure how those numbers would look now, but I’m willing to guess that stress levels are at an all-time high worldwide.

Resources 131
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Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

Social Media Today

Instagram has announced a new way for creators to generate revenue from Instagram Live, and the next stage of ads in IGTV content.

Instagram 218
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Wear a Mask, Dammit

Ari Herzog

There is a bar in Elgin, Texas (about a half hour from Austin) that refuses entry to people who wear a mask. That’s not a typo. There are people of all ages who sunbathed on an Alabama beach without masks. Their reasons scare me. Today is May 28. On March 28, I wrote about the importance of wearing masks. A week later, I shared a long list of places to buy masks.

Buy 91