Sat.Dec 31, 2022 - Fri.Jan 06, 2023

article thumbnail

The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Traditional crisis management principles dictate that in order to mitigate the impact of a crisis, it is generally important to avoid amplifying the issue or giving

article thumbnail

Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me). Here’s what you can do… Collect Basic Info First. Before you do this, you’ll need some basic information related to the purchase.

Eventful 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Manage Your Executive Profile on LinkedIn

The Social Media Hat

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

LinkedIn 216
article thumbnail

TikTok Pauses US Security Deal Amid Rising Questions About the App’s Connection with the CCP

Social Media Today

Could TikTok be banned in the US? Recent revelations have raised more questions about the platform’s future.

Questions 202
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public. They can also be used to train employees, recruit new talent, or promote the company's brand.

Team 147
article thumbnail

Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively.

Metrics 140

More Trending

article thumbnail

Microsoft Plans to Integrate ChatGPT into its Bing Search Engine

Social Media Today

The switch to conversational AI models for search could have major implications for SEO and search ads.

Microsoft 205
article thumbnail

Ultimate guide working in recruiting companies

Social Media Marketing

Working within the recruitment industry gives us an ideal chance to learn and foster an incredible cluster of abilities and business credits. If you are likewise interested in working as a selection representative and need to figure out how to prevail in this field, then, at that point, investigate these tips to assist you with making the vast majority of your profession in recruitment.

Company 146
article thumbnail

#532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You

Amy Porterfield

Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You Listen on… Why I switched from free bootcamps to paid (& the lessons I learned) After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. Not only was engagement […]. The post #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You appeared first on Amy Porterfield | Online Marketing Expert.

Team 120
article thumbnail

How social media collaboration can boost your strategy’s impact

Sprout Social

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. So, you need to leverage other departments to support the end-to-end customer experience. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Planning for 2023 – Defining Your Brand and Content Mission

Social Media Today

Defining your brand mission is a key first step in building a social media marketing strategy.

Brands 209
article thumbnail

7 Amazing Reasons Why People Like Digital Marketing For Their Business

Social Media Marketing

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. By the way, what are the likely gains of digital marketing?

Marketing 136
article thumbnail

What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Social

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy.

LinkedIn 113
article thumbnail

Ep. 128 – New Year New Goals

Taylor Marek

Got a new episode up to kick off the new year, how are your goals? Let’s discuss that if we can, as always let me know if you have any questions! Links: Expert Ownership Podcast – Creating Smart Goals. Get In Touch With The Show! Message me on Facebook | Send me an email. … Got a new episode up to kick off the new year, how are your goals?

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Twitter Previews New Bookmarks UI, Making the Functionality Easier to Access

Social Media Today

Elon believes that bookmarks provides more valuable functionality than most realize.

Twitter 210
article thumbnail

Is Twitter Safe for Brands for 2023?

Ignite Social Media

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. When we did that, we would never have predicted the amount of change and turmoil the platform would experience in the ensuring weeks. While Twitter owner Elon Musk smoothed tensions with Apple and appears to have kept the imminent threat of being removed from the App Store at bay, one thing has become crystal clear: Twitter managed by Musk will be at the mercy of the CEO’s whims,

Twitter 85
article thumbnail

Leveraging social media to reach a wider audience

Koka Sexton

If you are looking to gain a wider reach and increased visibility to a larger audience, leveraging social media can be a great tool. By utilizing this powerful platform, you can reach potential customers, build relationships with your existing customers, and keep your brand top-of-mind. Social media gives you the opportunity to engage directly with your target audience by creating meaningful and engaging content, driving brand awareness, and increasing sales.

article thumbnail

Data Quality: How Bad Data Can Impact Your Business

Quintly

Data is driving the world forward at a staggering pace. It is being collected and stored at great speed, with the information being used to make important decisions in both the private and public sectors. As our society increasingly becomes digitally centered, collecting and accurately analyzing data will be integral to society.

Data 97
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

TikTok Adds New TV Show and Movie Tags, Powered by IMDb

Social Media Today

The option will provide more direct linkage between TikTok clips and TVshow/movie info.

186
186
article thumbnail

How To Become a Pro at Instagram’s Auto-Generated Captions

Hootsuite

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes ! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them.

How To 96
article thumbnail

The power of goal setting: Why it’s crucial for success

Social Selling Masters

If you want success, you need to be focused, motivated, and organized. Chances are, setting clear and achievable goals will help you reach your full potential and achieve more than you thought possible. By setting objectives and tracking progress, you’ll… Continue Reading → The post The power of goal setting: Why it’s crucial for success appeared first on Social Selling Training.

article thumbnail

Elon Musk Claims Dr. Fauci’s Wife Oversees Him Ethically, Here’s What Dr. Grady Really Does

Forbes Social Media

Christine Grady, PhD, is the Chief of the Department of Bioethics and Head of the Section on Human Subjects Research at the National Institutes of Health (NIH) Clinical Center.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Twitter’s Looking to Launch Advanced Search in its Mobile App

Social Media Today

Twitter will soon provide a lot more search qualifiers in the mobile app.

Mobile 198
article thumbnail

#531: The 4-Step Checklist I Use Before Adding Something New To Your Business

Amy Porterfield

The 4-Step Checklist I Use Before Adding Something New To Your Business Listen on… What I do to ‘check myself’ when I have a shiny new idea If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, […]. The post #531: The 4-Step Checklist I Use Before Adding Something New To Your Business appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

How to Develop an Effective Social Selling Plan

Social Selling Masters

If you’re looking to create a step-by-step social selling plan, this chapter is your perfect resource. It will teach you how to define SMART objectives, craft an effective strategy, and choose the right channels and platforms. It will also provide… Continue Reading → The post How to Develop an Effective Social Selling Plan appeared first on Social Selling Training.

How To 93
article thumbnail

12 Easy Steps To Build Your Personal Brand On Social Media

Forbes Social Media

Your social media profiles are an important part of your personal brand. Employers, colleagues, and people in your industry will be looking at them to get an impression of you. Here are some tips on how to build your brand on social media.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

WhatsApp Launches Proxy Support to Keep Users Connected When Local Networks are Impacted

Social Media Today

The update will provide new ways to keep people connected via WhatsApp amid local network disruptions.

171
171
article thumbnail

Unlock the Potential of Multi-Channel Strategies to Improve Marketing

Koka Sexton

Do you want to increase the reach of your brand and its messages? Are you seeking ways to effectively target new audiences and expand your presence? This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence.

article thumbnail

Improve Your Sales Performance with These Expert Tips

Social Selling Masters

If you are looking for a way to improve your sales performance, you should read this helpful guide. It is filled with expert tips to help you generate higher sales and increase your earning potential. You will learn the latest… Continue Reading → The post Improve Your Sales Performance with These Expert Tips appeared first on Social Selling Training.

Tips 93
article thumbnail

Cybersecurity Experts Warn Twitter Breach Will Have Lasting Ramifications

Forbes Social Media

Delete any emails that look like they're from Twitter to avoid phishing scams.

Twitter 137
article thumbnail

Twitter Continues to Develop Tweet Awards as Another Creator Monetization Opportunity

Social Media Today

The option would provide another way for both creators and Twitter to generate revenue in the app.

Twitter 173