Sat.Jan 01, 2022 - Fri.Jan 07, 2022

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. How can you do that? For starters, you must get the basics right. The basics involve nailing down your goals, optimizing your profile, and creating content pillars.

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The First Rule of Facebook Ads: Know the Rules

Jon Loomer

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Ignorance of these rules is negligence. Fail to understand the rules and how to comply with them, and you should expect to get ads rejected. Do it often and plan to get your ad account, page, or Business Manager disabled.

Facebook 212
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Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts

Social Media Today

Meta's added some handy new options fo Facebook Creator Studio, which could help drive better response with your posts.

Features 218
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Swipe-up no more! Say Hello to Link Stickers

Ignite Social Media

Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers” feature that is available to everyone. BEFORE: Swipe Up. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.

Posterous 155
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.

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How to Edit Videos on TikTok: 15 Creative Tips

Hootsuite

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. First step? Learn how to edit videos on Tiktok. We know it can be intimidating to learn (and follow) the editing trends, unwritten rules, and best practices for making videos for TikTok.

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More Trending

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Sweden Launches Psychological Defense Agency To Counter Disinformation

Forbes Social Media

Sweden has created a new government agency dedicated to fighting disinformation, particularly from foreign governments such as Russia, China and Iran.

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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.

Data 139
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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation?

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Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream

Social Media Today

Instagram's new, reverse-chronological feed toggle is coming - but is it really a valuable improvement?

Feed 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Social Media Newsletters You Should Subscribe to in 2022

Likeable

Happy 2022! If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year. They’ll not only curate the industry news and trending topics you need to know, but they’ll give you tips and strategies when it comes to planning your social media content as well. 1.

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Digital creators vs. influencers: What’s the difference?

Sprout Social

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Many people tend to use those terms interchangeably, and while they are similar, they aren’t identical. So which type should your business work with and what is the difference between the two?

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Why Should a Brand Include AI Voice into Their Audio Content Strategy?

The Realtime Report

Why Should a Brand Include AI Voice into Their Audio Content Strategy? The voice tech boom is here and is changing the content landscape. Brands that want to stay ahead need to leverage AI Text to Speech convertors to develop the perfect audio content strategy. Whether you are starting out with a content audio strategy or want to improve your existing strategy, you must consider AI voice.

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Twitter Launches Live Test of Full-Screen, Visual Tweet Reactions

Social Media Today

Twitter's testing out a new way to reply to tweets, which aligns with evolving engagement behaviors.

Twitter 218
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#422: Lessons Learned From Social Media Bullies

Amy Porterfield

When Mean People Tweet (And Why They Never Win) Playground bullies grow up, my friends. And thankfully, most of them mature and leave any critical or mean ways behind. But unfortunately, some of them simply trade the monkey bars for the comments section of Instagram. In this episode, I’m talking about the social media bullying […]. The post #422: Lessons Learned From Social Media Bullies appeared first on Amy Porterfield | Online Marketing Expert.

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Step By Step Guide: How to Delete Games on PS4 to Free up Storage Space

BeingOptimist

You’ve got too many games, so your PS4 is running out of space? Are precious moments in your game room ruined because you don’t feel like turning on any of the games you have installed? We’ve all been there. There are just too many good games for this console. God of War, Horizon Zero Dawn, Spiderman, The Last of Us, Red Dead Redemption 2, and many, many more… No ones hard drive could really hold so many fine titles.

How To 105
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Why It Is Imperative to Have a Data Privacy Policy

The Realtime Report

Why It Is Imperative to Have a. Data Privacy Policy. In today’s world, data privacy matters. The right to privacy for whatever data is collected about or shared by us is a crucial feature of our freedoms. It’s necessary for everything from avoiding crimes such as identity theft (through the use of shared Personally Identifiable Information being weaponized or exploited) to stopping excessive surveillance on our movements or, in the broadest sense, for free speech as we know it.

Privacy 91
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Facebook Launches New 'Privacy Center' to Facilitate More Control Over Privacy and Data-Sharing Options

Social Media Today

The new Privacy Center will provide more oversight and control over your various data tracking options.

Privacy 215
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Top-Earning TikTokers 2022: Charli And Dixie D’Amelio And Addison Rae Expand Fame—And Paydays

Forbes Social Media

The platform’s five highest-paid celebrities collectively hauled in $55.5 million in 2021, a 200% increase from a year ago, thanks to TV, movies, merchandise and ads.

List 100
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Top programming Languages In High Demand At Google, Facebook, Microsoft, and other MNCs

BeingOptimist

Google , Microsoft, and Facebook are the biggest and most well-known tech companies in the world. To secure a job at these esteemed companies you need to be well familiar with a couple of programming languages. Whether you are trying to be a web developer, game developer, or work in any tech-related profession; there is one thing that you need to have- a strong grip on programming languages.

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Best Ways to Make Money Online

The Realtime Report

Best Ways to Make Money Online. Internet is one of the best sources for making money. There are many ways to make money through the internet like freelancing, selling your products on e-commerce sites, etc. But it all depends on how you work and what kind of product you have. Regardless of which way you choose to go about making money online, there is a good chance that your business will encounter some challenges at one point or another throughout its life cycle.

YouTube 91
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New Report Finds Social Media Video Now Sees as Much Consumption Time as Traditional TV

Social Media Today

The report looks at overall media consumption trends in the US, and how the landscape is shifting.

Report 217
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Use Of The Word ‘Wounded’ Debated After Footage Of Armor With Cannonball Hole Went Viral

Forbes Social Media

In addition to showing an utter lack of appreciation for history, it shows that there is little respect for the young man who died at a young age two centuries ago in the service of his nation.

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#423: How To Find Support In Other Female Entrepreneurs With Lori Harder

Amy Porterfield

The Mindset Behind A Million Dollar Business My guest on this podcast is making big – and I mean, BIG – waves in their industry. Lori Harder is a self love specialist, fitness model, author, and podcast host. And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which […]. The post #423: How To Find Support In Other Female Entrepreneurs With Lori Harder appeared first on Amy Porterfield | Online Marketing Expert.

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How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

Buffer Social

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. And yet, I find many small business owners aren’t quite sure how to foster real communities or don’t believe they can if they don’t have the money to really do it successfully.

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Twitter Tests New Placement for the Tweet Composer to Encourage More Activity

Social Media Today

The new composer format is not radically different, but could help to get more people tweeting.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Twitter Permanently Bans Marjorie Taylor Greene For Repeated Covid-19 Misinformation

Forbes Social Media

Greene still has access to her professional Twitter account, which the platform said has not violated its misinformation policies.

Policies 100
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Back to the Basics: The Story Customers Tell Themselves

WebInKnow

Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.

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Personal Brand, Meet Business Brand: How Small Business Owners Can Make Them Work Together

Buffer Social

Building a unique, authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do, and why you do it. But many founders confuse their business brand with their personal brand. And while combining them may work for a select few, it’s not the right approach for most. In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your busine

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LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events

Social Media Today

New live events options are coming to LinkedIn, including Clubhouse-like audio rooms.

Eventful 218
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Pabst Blue Ribbon Apologizes For Inappropriate ‘Dry January’ Tweets

Forbes Social Media

The beer brand posted—and then soon deleted—a series posts about the month designated as alcohol-free.

Brands 100