Waxing UnLyrical
AUGUST 15, 2017
In July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr.
The Social Media Hat
AUGUST 15, 2017
What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.
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Pam Moore
AUGUST 16, 2017
Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times?
Rebekah Radice
AUGUST 14, 2017
Creating social media content your community connects with can be one of the hardest aspects of online marketing. Not only does it need to be engaging and interesting, but relevant and easy to consume. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content. This is content that will elevate your brand, build awareness, and increase engagement.
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Jenn's Trends
AUGUST 16, 2017
To be or not to be… that is not the question today. Instead, to care or not to care is the question when it comes to Instagram metrics. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]. The post Which Instagram Metrics Really Matter?
agora pulse
AUGUST 17, 2017
Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Plenty of brick-and-mortar businesses develop strong personal relationships with regular customers. Despite having a number of very loyal customers, many of these same businesses struggle to gain traction on social media. Social media is an important part of growing your business in today’s world, so all small, local business owners should be just as concerned with their social presence as e-commerce businesses.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Janet Fouts
AUGUST 14, 2017
Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. What I have read and heard the last few days sickens me, and I agree with many that it is important,–no, vital–that we stand up and say in a clear voice, “Hate is not OK!” Not OK in our communities, on our streets, and not OK on social media.
Meltwater
AUGUST 13, 2017
In the span ten years ago, technology and social changes have influenced how public relations… Read More.
agora pulse
AUGUST 16, 2017
Truth time. Have you read the Instagram terms of use ? Be honest with me. Yeah. Up until I sat down to write this post I hadn’t either… They aren’t exactly fun light reading. Plus, by the time I started using Instagram, I’d already signed my first born over to Facebook Rumpelstiltskin anyway… It turns out that Instagram has some pretty strict rules about certain things.
Jon Loomer
AUGUST 18, 2017
On this day in 2011, my life changed dramatically. I didn’t know it at the time, but the change was for the better. I was laid off on August 18, 2011, and it was my second layoff in about two years. Confidence was at an all-time low. Pressure to produce for my wife and three boys was at an all-time high. I could never have dreamed on that day that six years later I’d be boss-less.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
AUGUST 15, 2017
When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!
Meltwater
AUGUST 15, 2017
In the data-driven climate of today, nearly every business and departmental decision is influenced by… Read More.
Ignite Social Media
AUGUST 15, 2017
Emojis have become a centerpiece in this new 21 st century communication environment. In fact, as of 2015, 92% of the online population was using emojis. But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. What are Emojis? Emojis are the various small images or icons that are used to express an emotion or represent an item.
Buffer Social
AUGUST 17, 2017
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads , Stories , and Business Tools , Instagram is becoming a must-have channel in many social media marketing strategies. So how can you stand out from the crowd and grow your Instagram following?
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Audiense
AUGUST 16, 2017
According to the Society of Motor Manufacturers & Traders new car sales hit an all time high throughout the UK this March. SMMT used their findings to rank the top 10 Best selling cars in March 2017 as well as this year till date. Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands !
Razor Social
AUGUST 16, 2017
As a business, how do you leverage user generated content? We all know that UGC is far more believable than content produced by brands. This is especially true in case of visual content. Today’s consumers are not easily influenced by advertisements. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy.
Ignite Social Media
AUGUST 18, 2017
Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their entirety (sad, right?). Well, it’s finally time for the real deal to begin! To celebrate, I’ve compiled a list of the Top 5 NFL Teams on Social Media for your reading pleasure. For this post, I decided to look at the team accounts holistically, rather than only looking at who has the biggest following or highest engagement.
Buffer Social
AUGUST 13, 2017
This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Devumi
AUGUST 15, 2017
Finding non-copyrighted music for use in your YouTube videos is essential. The YouTube Content ID system can automatically detect the use of copyrighted music. This can result in your videos being taken down or blocked. Fortunately, there are many musicians out there offering music without a copyright. Let’s look at the best of them and […].
Meltwater
AUGUST 17, 2017
It’s no surprise that PR pros can have an impact on the way a sales… Read More.
Ignite Social Media
AUGUST 15, 2017
Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for inspiration and loading up their carts with accessories and bags of fun-size candy. While your Halloween costume may already be hanging in your closet (that Best Costume Award is you rs this year!) planning for your Halloween social content might be another story.
Socialmedia.biz
AUGUST 17, 2017
Photo by Oriol Lladó / Creative Commons BY NC ND. Follow the tips below to speed up and clean up your site. Do you use a CDN? Do you blog? Do you optimize your images? Do you pay proper homage to the Google gods? And other tricks of the SEO trade. T here are so many things you can do on your own site today — starting now — that will help you in real ways with Google Search and your search results on Google’s SERP.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Devumi
AUGUST 18, 2017
Pinterest has kept on improving on their functionalities even as they continue to grow into one of the most popular image search engines. A recent addition to the mobile app improves it even further: the ability to pinch zoom on pins. See more with Pinch to Zoom The new feature is pretty straightforward – users […]. The post Marketers Welcome Pinterest’s New Pinch To Zoom Feature appeared first on Devumi.
Koka Sexton
AUGUST 15, 2017
In sales, it is important to remember not to count your chickens before your eggs hatch. Or, in other words, The post 5 Tips to Keep Your Sales Prospects from Suddenly Going Dark appeared first on Koka Sexton.
Ignite Social Media
AUGUST 17, 2017
Last month, we hosted a webinar talking about the past 10 years, the present, and the future of social media. Overall, we had three major predictions on what the future of social media looks like. 1) Data Drives Standards & Sales. Anyone who works with data/analytics is hoping for some kind of standard in how channels report data/analytics—and we predict that this is coming.
Amy Porterfield
AUGUST 16, 2017
Whether you’re just starting out or you’ve dabbled with running a Facebook ads campaign, I want you locked into this jam-packed two-part episode of the Online Marketing Made Easy podcast. My good friend Rick Mulready, who knows Facebook ads better than anyone I know, helps me cover everything you need to know to get your […]. The post #172: Getting Started with Facebook Ads: The List Building Series (Part 1) appeared first on Amy Porterfield | Online Marketing Expert.
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Discover just how easy it is to boost SEO with social media.
Devumi
AUGUST 18, 2017
When it comes to image-based marketing, Pinterest is one of the best social media platforms to use. With recent changes to the platform, it is also a great site for video marketing. Read on to find out how you can effectively use Pinterest videos to promote your business. The benefits of videos on Pinterest While […]. The post Harnessing the Power of Pinterest Videos for Marketing appeared first on Devumi.
Socialmedia.biz
AUGUST 17, 2017
Photo by Oriol Lladó / Creative Commons BY NC ND. Follow the tips below to speed up and clean up your site. Do you use a CDN? Do you blog? Do you optimize your images? Do you pay proper homage to the Google gods? And other tricks of the SEO trade. T here are so many things you can do on your own site today — starting now — that will help you in real ways with Google Search and your search results on Google’s SERP.
Ignite Social Media
AUGUST 17, 2017
Making your audience love your content is one of the biggest challenges social media marketers face. That’s why here at Ignite, we developed our Mindset in the Moment™ approach, to help guide us on the where, what, when, how and why of creating great social content. You’ll want to download our white paper to read about the whole approach, but today we’re talking about Community First Insights—the first of five sections.
Rebekah Radice
AUGUST 14, 2017
Creating social media content your community connects with can be one of the hardest aspects of online marketing. Not only does it need to be engaging and interesting, but relevant and easy to consume. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content. This is content that will elevate your brand, build awareness, and increase engagement.
Devumi
AUGUST 14, 2017
With social media being an important part of any brand marketing efforts, social media managers are in high demand. This has also made the position quite a lucrative one. How much do social media managers make and how can they earn more in this market? Read on to find out. How much do social media […]. The post How Much do Social Media Managers Make… And How Can They Make More?
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