Rebekah Radice
APRIL 16, 2017
Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog? If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver? And more than that, you can use it to convert higher-quality leads in a shorter amount of time?
agora pulse
APRIL 20, 2017
Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? You should. Post likes are no longer a vanity metric. With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience. So let’s start measuring them! These social media experts will give you a range to look out for the next time you pull your social media analytics.
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Ari Herzog
APRIL 20, 2017
The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful. Our services are designed to promote economic opportunity for our members by enabling you and millions of other professionals to meet, exchange ideas, learn, and find opportunities or employees, work, and make decisions in a network of trusted relationships.” Trusted relationships.
Jon Loomer
APRIL 20, 2017
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve learned countless lessons since my entrepreneurial journey began in 2011, but one of the most important is this: Monthly recurring revenue is the key to efficiency, stability and sanity.
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Meltwater
APRIL 19, 2017
Does anyone really understand how to use hashtags effectively? From the looks of many social… Read More.
agora pulse
APRIL 18, 2017
Can you build a brand on Twitter 140 characters at a time? The answer is YES! I’ve built my brand even though I live in a small historical town that not many people have heard of. Earlier last month, Brand 24 monitored over 2 million tweets and ranked the top marketers based a number of mentions that they have on Twitter. I was fortunate enough to be ranked #51 among the top 100 marketers in the world.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
APRIL 20, 2017
Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best incorporate their content into short 15 second videos. We’re here to make the case for outstanding content and engagement via Stories!
Meltwater
APRIL 18, 2017
Following the kudos Wendy’s received by throwing shade on Twitter about McDonald’s current use of frozen beef, will… Read More.
agora pulse
APRIL 19, 2017
The following guest post is written by Zoe Christodoulides of Action Digital. With a global presence and clients in over 40 countries relying on Action Digital to successfully manage their digital campaigns, our team of online experts was on the lookout for an efficient solution to manage all of our client’s social media pages via a centralized and powerful social media management tool.
Convince & Convert
APRIL 19, 2017
During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. And they were certainly not blind. With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
APRIL 18, 2017
Losing precious sleep over how you’ll achieve the perfect composition for your next Facebook post? Pulling your hair out trying to capture the most proportionally optimal image for your next tweet? If mastering your next Instagram post is a priority, then you’ve come to the right blog post. Here, we’re going to discuss the new rules of best in class social media image composition in a simple, practical way.
Meltwater
APRIL 16, 2017
When you think of who manages a company’s brand presence on social media, which department… Read More.
agora pulse
APRIL 21, 2017
Marketers across the Instasphere are crying because their favorite automation tool Instagress is gone. Quickly these folks are asking their friends and Dr. Google for Instagress alternatives to keep their Insta-mojo going. We can help — but not without a little lecture beforehand. The short of it: Automating your interaction on Instagram is bad social media.
Buffer Social
APRIL 20, 2017
We’re making the camera the first augmented reality platform. — Mark Zuckerberg, Facebook F8 conference 2017. Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (an app where you can hang out with your family and friends virtually) , Mark Zuckerberg and Facebook want to enable us to
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Ignite Social Media
APRIL 17, 2017
As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence. There can be a mutual benefit to leveraging your company’s c-suite executives through the brand.
Meltwater
APRIL 15, 2017
One of the most effective tactics you can implement for public relations (PR), social media… Read More.
Devumi
APRIL 21, 2017
Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. Read on to understand what went wrong, and how […].
Buffer Social
APRIL 19, 2017
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
APRIL 19, 2017
ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Social media ROI is no different. What’s the value of a Like? How much return do you get from a Retweet?
Meltwater
APRIL 21, 2017
Any company that provides a service, especially if that service involves the Internet, (and what… Read More.
Oktopost
APRIL 18, 2017
Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence.
Buffer Social
APRIL 16, 2017
Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. From releasing stories across Facebook, Instagram, Whatsapp, and Messenger, to going all-in on live video, Facebook’s product decisions affect billions of people globally.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
APRIL 18, 2017
Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. “Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”. When done right, automation isn’t awkward or off-putting. It may not even look automatic to an outside observer.
Meltwater
APRIL 20, 2017
Following the rules has never been my “thing.” Rules, in my mind, are for people… Read More.
Ignite Social Media
APRIL 17, 2017
Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. All that and more in this week’s Social You Should Know. Instagram Replicates another Snapchat Feature. If you have been keeping tabs on what features Instagram is rolling out to compete directly with Snapchat, you can add the latest direct messaging feature updates to the list.
Buffer Social
APRIL 17, 2017
Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “ negativity bias” That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences.
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Discover just how easy it is to boost SEO with social media.
Ari Herzog
APRIL 20, 2017
The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful. Our services are designed to promote economic opportunity for our members by enabling you and millions of other professionals to meet, exchange ideas, learn, and find opportunities or employees, work, and make decisions in a network of trusted relationships.” Trusted relationships.
Meltwater
APRIL 20, 2017
Welcome to (Good) Burger Month! So many people have wondered about the origins of these… Read More.
Sprout Social
APRIL 20, 2017
La publicidad a través de las redes sociales es un mercado de mas de $ 8.4 mil millones. Solo en Facebook, un informe reciente muestra que el 92% de los especialistas en marketing a través de las redes sociales están aprovechando las oportunidades de distribución pagas que ofrece la plataforma. A medida que las personas interactúan cada vez más con los anuncios a través de las plataformas sociales, la capacidad de monitorear y participar con comentarios en los anuncios (similar a como lo harías
Twist Image
APRIL 19, 2017
Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album. The constant reflections and self-commentary on how she's just a middle-aged white woman, were both self-deprecatinglty funny and illuminating. Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?).
Rebekah Radice
APRIL 16, 2017
Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog? If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver? And more than that, you can use it to convert higher-quality leads in a shorter amount of time?
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