Sat.Apr 15, 2017 - Fri.Apr 21, 2017

How To Video Series: How Do I Know If My Video Is Any Good?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

Video 182

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? You should. Post likes are no longer a vanity metric. With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience.

How to Use Hashtags More Effectively in Your Marketing

Meltwater

Does anyone really understand how to use hashtags effectively? From the looks of many social… Read More.

How to Create Pinterest Images That Drive Massive Results

Rebekah Radice

Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog? If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver?

How To 167

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Hot Association Jobs This Week – April 19

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

More Trending

Staying on Trend: The Importance of Monitoring Trending Topics Online

Meltwater

One of the most effective tactics you can implement for public relations (PR), social media… Read More. Blog Media Intelligence Social Listening

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New Rules of Best in Class Social Media Image Composition

Ignite Social Media

Losing precious sleep over how you’ll achieve the perfect composition for your next Facebook post? Pulling your hair out trying to capture the most proportionally optimal image for your next tweet? If mastering your next Instagram post is a priority, then you’ve come to the right blog post.

Class 113

United Airlines PR Disaster: What you Can Learn from Their #FAIL

Devumi

Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently.

4 Instagress Alternatives That Won’t Leave You

agora pulse

Marketers across the Instasphere are crying because their favorite automation tool Instagress is gone. Quickly these folks are asking their friends and Dr. Google for Instagress alternatives to keep their Insta-mojo going. We can help — but not without a little lecture beforehand.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Crossfunctionality: Making Social Important Across Your Business

Meltwater

When you think of who manages a company’s brand presence on social media, which department… Read More.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

We’re making the camera the first augmented reality platform. Mark Zuckerberg, Facebook F8 conference 2017. Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s conference.

Executives Role in Social Media Strategy

Ignite Social Media

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence.

5 Reasons Action Digital Loves to Use Agorapulse

agora pulse

The following guest post is written by Zoe Christodoulides of Action Digital.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Throwing Shade on Social: Newsjacking and Negative PR

Meltwater

Following the kudos Wendy’s received by throwing shade on Twitter about McDonald’s current use of frozen beef, will… Read More.

Why You Should Clean Your Social Connections

Ari Herzog

The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content?

How Employee Advocacy Can Help Your Declining Social Reach

Convince & Convert

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects.

B2B 101

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Rule Breaking Should Be a Hobby: 3 Questions to Consider Before Breaking the Rules

Meltwater

Following the rules has never been my “thing.” ” Rules, in my mind, are for people… Read More.

Entrepreneurs: The Importance of Monthly Recurring Revenue

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

Make Money with Twitter: Get Rich in 140 Characters or Less

Devumi

Twitter has long been proven to be an effective tool to market businesses. Marketers are finding that the platform can be used to directly generate income. Read on to learn about some of the strategies that can help you make money with Twitter, and how you can increase the effectiveness of your own tweet monetizations […]. The post Make Money with Twitter: Get Rich in 140 Characters or Less appeared first on Devumi.

Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Customer Interview Tips for a Great Case Study

Meltwater

Any company that provides a service, especially if that service involves the Internet, (and what… Read More.

Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. All that and more in this week’s Social You Should Know. Instagram Replicates another Snapchat Feature.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct.

Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Buffer Social

Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information.

Social Sidekick 5.7-5.13: Social Holidays, Themes, and Noteworthy Events

Meltwater

Welcome to (Good) Burger Month! So many people have wondered about the origins of these… Read More.

When to create an Instagram or Snapchat story

Ignite Social Media

Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best incorporate their content into short 15 second videos. We’re here to make the case for outstanding content and engagement via Stories! 1) Sense of Urgency.

First Look: The Analyst's Canvas

Net-Savvy Executive

I was recently asked how I define media intelligence , which is a bit tricky because my definition starts with objectives rather than a list of capabilities.

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

Oktopost

Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media … Employee Advocacy Marketing Strategy