Social Media Today

FEBRUARY 16, 2024

Could X be inflating its ad traffic numbers? A look at the data.

Report 213

Report Data 213

Jon Loomer

FEBRUARY 12, 2024

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

Advertising 179

Advertising Campaign Cost Conversation 179

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion. If you’d rather read along, we’ve also summarized the discussion in the article below.

Analysis 163

Analysis Hashtag Sports eBook 163

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season.

Hosting 133

Hosting Meeting B2B Apple 133

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

FEBRUARY 13, 2024

This could be a new way to combat spammers who mass-add popular tags.

Hashtag 200

Hashtag 200

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

Advertising 172

Advertising Metrics Cost Sentiment 172

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 125

Influencer Marketing Collaboration ROI 125

Social Media Today

FEBRUARY 13, 2024

This could be a new way to combat spammers who mass-add popular tags.

Hashtag 199

Hashtag 199

Jon Loomer

FEBRUARY 14, 2024

There’s plenty of controversy within advertising circles about view-through conversions. Some advertisers embrace them and others ignore them. Meta’s default attribution setting is 7-day click and 1-day view. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day.

Conversation 137

Conversation Advertising Report Video 137

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. February 14 can stir up quite a bit of emotions for consumers. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”.

Strategy 121

Strategy Brands Marketing Airlines 121

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Social Media

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 123

Engagement Tips Loyalty Metrics 123

Social Media Today

FEBRUARY 15, 2024

The colors were chosen based on the most prominent Pin trends.

Trends 196

Trends 196

Jon Loomer

FEBRUARY 16, 2024

It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It probably won’t work. Understand that I’m not referring to the cases where your product is only for women or you can’t sell to people under a certain age.

Groups 130

Groups Groups Cost Conversation 130

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Social Media 120

Social Media Video Tips HootSuite 120

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Social Media

The Social Media Hat

FEBRUARY 13, 2024

Two Main Reasons To Focus On Marketing Strategy The post Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead appeared first on The Social Media Hat.

Strategy 115

Strategy Marketing Social Media 115

Social Media Today

FEBRUARY 13, 2024

Some brands are already testing the option to post multiple images in a single Reels post.

Brands 194

Brands 194

Jon Loomer

FEBRUARY 11, 2024

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and they should be. But they should be skeptical of that number, and so should you. There’s a lot of “stuff” potentially holding up that number. First, the reported ROAS is reliant on accurate values provided for your conversion events.

Advertising 122

Advertising Conversation Eventful Report 122

Sprout Social

FEBRUARY 12, 2024

Recruitment programs, college brochures and campus tours are just the beginning of appealing to prospective students. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. There are higher ed institutions prospering on the platform—attracting the attention of students and alumni alike.

Education 112

Education Trends Team Class 112

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

The Social Media Hat

FEBRUARY 16, 2024

The 5 Key Areas To Consider When Crafting Your SaaS Marketing Strategy The post From Launch to Scale: The SaaS Marketing Strategy Blueprint appeared first on The Social Media Hat.

Strategy 108

Strategy Marketing Social Media Startup 108

Social Media Today

FEBRUARY 15, 2024

The next stage of AI is coming, but human concepts are still required for resonant work.

Tools 187

Tools 187

Jon Loomer

FEBRUARY 10, 2024

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good , do this… Assuming you set up your events properly , it’s rare that your results would be improperly inflated. More than likely, the results are accurate, at least in the way that Ads Manager is expected to report them based on attribution settings. But context could change your perception of what your results actually mean.

eBook 121

eBook Eventful Conversation Report 121

Amy Porterfield

FEBRUARY 15, 2024

Listen on… Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, […] The post #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon appeared first on Amy Porterfield | Online Marketing Expert.

Eventful 108

Eventful Course Strategy Hosting 108

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

BeingOptimist

FEBRUARY 12, 2024

Are you looking for a reliable and comprehensive solution to monitor and track computer activities? Look no further than SentryPC. In this SentryPC review, we will explore the features, pros and cons, pricing, and more to help you make an informed decision about this powerful monitoring software. What is SentryPC? SentryPC is a robust computer monitoring and tracking software designed specifically for firms and organizations.

Software 105

Software Review Notification Price 105

Social Media Today

FEBRUARY 13, 2024

New creative considerations for your Reels clips.

186

186

Jon Loomer

FEBRUARY 15, 2024

Don’t ignore exclusions, but don’t overdo it either. There’s a balance when it comes to targeting exclusions that many advertisers get wrong. While exclusions can help limit waste, overdoing it can increase your costs unnecessarily. If you’re promoting a product that can only be purchased once, it makes sense to exclude those people who already bought that product.

Cost 119

Cost Advertising List Buy 119

The Realtime Report

FEBRUARY 15, 2024

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends.

SEO 103

SEO Trends Education Embedding 103

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

The Social Media Hat

FEBRUARY 15, 2024

Marketing Minutes with Mike The post Use Your Tortoise Mind To Solve Big Marketing Problems appeared first on The Social Media Hat.

Marketing 99

Marketing Social Media Strategy 99

Social Media Today

FEBRUARY 12, 2024

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 183

Upcoming Team 183

Jon Loomer

FEBRUARY 12, 2024

You’ve tried everything: Different optimization strategies , Advantage+ Shopping and manual sales campaigns, you’ve gone broad and narrow, and you’ve tried every ad creative option possible. Video ads, link ads, carousels, multiple text options, you name it. No matter what you try, you can’t good results. You’ve decided that Meta advertising just doesn’t work.

Buy 113

Buy Advertising Campaign Strategy 113

Bill Hartzer

FEBRUARY 15, 2024

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community.

Conversation 97

Conversation Platform Meeting Construction 97

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template