Sat.Feb 10, 2024 - Fri.Feb 16, 2024

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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion. If you’d rather read along, we’ve also summarized the discussion in the article below.

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Trending Sources

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Threads Launches Initial Test of Trending Topics to Users in the U.S.

Social Media Today

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

Trends 193
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How Much Does A Fractional CMO Cost?

The Social Media Hat

Understand What Your Fractional CMO Investment Might Be The post How Much Does A Fractional CMO Cost? appeared first on The Social Media Hat.

Cost 147
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

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Meet the New Host: Alina Dallal

Oktopost

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season.

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Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO

The Realtime Report

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends.

SEO 103
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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. Some advertisers embrace them and others ignore them. Meta’s default attribution setting is 7-day click and 1-day view. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day.

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Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead

The Social Media Hat

Two Main Reasons To Focus On Marketing Strategy The post Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead appeared first on The Social Media Hat.

Strategy 110
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Meta’s Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?

Social Media Today

While reducing political posts could help to reduce angst, what qualifies as 'political' is difficult to define.

Content 196
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Top 500 Most Profitable Companies: U.S. vs the World

The Realtime Report

Key Findings Global Giants: Fortune 500 companies amassed a colossal $41 trillion in revenue, with $2.9 trillion in profit. Top Global Profit Makers: The top 10 companies globally amassed $689.8B (24%) in profit, with Saudi Aramco leading at $159.1B. Global Losses: The bottom 10 companies worldwide incurred a collective loss of nearly $126B. U.S.

Company 91
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Should You Restrict by Demographic Group?

Jon Loomer

It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It probably won’t work. Understand that I’m not referring to the cases where your product is only for women or you can’t sell to people under a certain age.

Groups 140
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From Launch to Scale: The SaaS Marketing Strategy Blueprint

The Social Media Hat

The 5 Key Areas To Consider When Crafting Your SaaS Marketing Strategy The post From Launch to Scale: The SaaS Marketing Strategy Blueprint appeared first on The Social Media Hat.

Strategy 102
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AI Tools Are Revolutionizing Creation, but the Value of Concept Is Still Key

Social Media Today

The next stage of AI is coming, but human concepts are still required for resonant work.

Tools 206
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Revolutionizing Online Conversation: Meet Hedgehog, the Platform Rewriting the Rules of Civil Discourse

Bill Hartzer

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community.

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Get Your Exclusions Right

Jon Loomer

Don’t ignore exclusions, but don’t overdo it either. There’s a balance when it comes to targeting exclusions that many advertisers get wrong. While exclusions can help limit waste, overdoing it can increase your costs unnecessarily. If you’re promoting a product that can only be purchased once, it makes sense to exclude those people who already bought that product.

Cost 129
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SentryPC Review: Effective PC Monitoring and Tracking Software

BeingOptimist

Are you looking for a reliable and comprehensive solution to monitor and track computer activities? Look no further than SentryPC. In this SentryPC review, we will explore the features, pros and cons, pricing, and more to help you make an informed decision about this powerful monitoring software. What is SentryPC? SentryPC is a robust computer monitoring and tracking software designed specifically for firms and organizations.

Software 105
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New Report Finds That X May Be Inflating its Ad Performance Results

Social Media Today

Could X be inflating its ad traffic numbers? A look at the data.

Report 217
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Audience engagement: What it is and tips to improve it

Sprout Social

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Is Your ROAS Legit?

Jon Loomer

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and they should be. But they should be skeptical of that number, and so should you. There’s a lot of “stuff” potentially holding up that number. First, the reported ROAS is reliant on accurate values provided for your conversion events.

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Creating a Tactical Marketing Plan: Breaking Down Steps for Implementation

The Social Media Hat

10 Steps To Build Your Marketing Plan The post Creating a Tactical Marketing Plan: Breaking Down Steps for Implementation appeared first on The Social Media Hat.

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Instagram’s Testing New Limits on How Many Hashtags You Can Add To Posts

Social Media Today

This could be a new way to combat spammers who mass-add popular tags.

Hashtag 212
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

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Are Your Results Inflated?

Jon Loomer

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good , do this… Assuming you set up your events properly , it’s rare that your results would be improperly inflated. More than likely, the results are accurate, at least in the way that Ads Manager is expected to report them based on attribution settings. But context could change your perception of what your results actually mean.

eBook 130
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Macro influencers are dying: Rethink your influencer strategy

Audiense

NYC Fashion Week September 2023 saw many influencers walk the runway - the most we’ve ever seen to date. While brands thought this would garner a positive response, many people were outraged by this, even going as far as to say they ruined Fashion Week this year. Why? Because audiences agreed that it didn’t feel as if the influencers deserved to be there, and it didn’t feel authentic.

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Meta Further Expands Academic Research Programs

Social Media Today

Meta hs been cautious about facilitating research since the Cambridge Analytica incident.

Research 199
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Amy Porterfield

Listen on… Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, […] The post #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon appeared first on Amy Porterfield | Online Marketing Expert.

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Maybe It’s Your Offer

Jon Loomer

You’ve tried everything: Different optimization strategies , Advantage+ Shopping and manual sales campaigns, you’ve gone broad and narrow, and you’ve tried every ad creative option possible. Video ads, link ads, carousels, multiple text options, you name it. No matter what you try, you can’t good results. You’ve decided that Meta advertising just doesn’t work.

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How Can A Fractional CMO Help My Business?

The Social Media Hat

Learn How Impactful A Fractional CMO Can Be For You The post How Can A Fractional CMO Help My Business? appeared first on The Social Media Hat.

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TikTok Announces New Platform Trend Data Integration with Adobe Express

Social Media Today

The integration will provide Adobe Express users with direct insights into key TikTok usage trends.

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Compliance Made Easy with Oktopost and Smarsh

Oktopost

When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications.

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