Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.
Social Media Today
JUNE 26, 2023
With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.
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Ignite Social Media
JUNE 20, 2023
Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. How did it do that? Am I expendable? But I saw a quote online that I think sums up the situation correctly. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.
Hootsuite
JUNE 28, 2023
You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
JUNE 19, 2023
Declining a debate with an anti-vaccine crusader is understandable. It would amplify and in the eyes of many viewers legitimize Kennedy as somehow an equal adversary.
WebInKnow
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JUNE 20, 2023
Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.
Sprout Social
JUNE 12, 2023
Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret weapon. It’s more than just likes and shares. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement.
Buffer Social
JUNE 19, 2023
There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially when it comes to creation, better than most.
Forbes Social Media
JUNE 21, 2023
Elon Musk and Mark Zuckerberg might soon stage a physical fight, according to social media posts by both billionaires. It seems like both men are serious.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
JUNE 12, 2023
As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you.
Jon Loomer
JUNE 21, 2023
If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, if not earlier. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities.
Social Media Today
JUNE 27, 2023
Meta's expanding access to Latin America this week, ahead of full global availability in the coming months.
Sprout Social
JUNE 27, 2023
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Buffer Social
JUNE 21, 2023
YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?
Forbes Social Media
JUNE 21, 2023
TikTok has said under oath that Americans’ data has always been stored outside China. Now it’s saying there are big exceptions for creators.
Hootsuite
JUNE 29, 2023
Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. Because, yeah, we do give a darn about our brand reputation. And you should too.
Jon Loomer
JUNE 26, 2023
One of the biggest challenges that Meta advertisers face is running ads that build quality leads that are likely to buy. The wide variation in costs and conversion rate by country is a primary source of this frustration. But there is a solution. In this post, we’ll discuss the dilemma before I lay out my approach to help you run Meta ads for leads that effectively distribute your budget to countries that are likely to convert.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JUNE 8, 2023
Instagram's reps are in talks with various celebrities about joining the app - including Oprah and the Dalai Lama.
Amy Porterfield
JUNE 8, 2023
Listen on… Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like […] The post #579: Must-Know Online Marketing Industry Updates & Trends For 2023 appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
JUNE 26, 2023
Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Still, it takes more than integrating multiple channels to build a successful one. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.
Forbes Social Media
JUNE 25, 2023
Texas Gov. Greg Abbott tweeted an article on Sunday about Garth Brooks getting booed off stage. But the article is completely fake.
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Hootsuite
JUNE 7, 2023
There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business : engaged followers are much more likely to become customers than followers who simply scroll by your content.
Jon Loomer
JUNE 7, 2023
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budget that you should set aside for remarketing to current customers and website visitors? This is actually a fun example of content that was inspired by questions given to my AI chatbot. I didn’t like the answer that my bot gave, but the reason its answer was insufficient is that this is a topic I haven’t discussed much.
Social Media Today
JUNE 26, 2023
A generation that has grown up with advanced ad targeting on the web finds less appeal in broad-reaching campaigns.
Amy Porterfield
JUNE 20, 2023
Listen on… How I’ve become a better listener (& how it’s helped me take a lot of the guesswork out of business growth). I’m going to let you in on a little secret — listening to your audience can make a huge difference when it comes to your business’ bottom line. When you […] The post #582: The Listening Mindset: My Secret For Understanding My Audience Intimately appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
JUNE 8, 2023
We all dread dealing with customer service. From long hold times to unanswered emails, it can create an unpleasant experience. Traditionally, customers call a toll-free support number or send an email to the help desk. Now there’s a third option: social media. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities.
Forbes Social Media
JUNE 17, 2023
Have you seen video going viral about “military movements” in California, trying to suggest that a war against everyday Americans is about to take place? It's nonsense.
Hootsuite
JUNE 21, 2023
Ever seen a trendy TikTok username that you wished was yours? Coming up with creative and catchy TikTok username ideas can be a brain-breaker. You want to be funny, cute, witty, smart, daring, cool, and edgy all at the same time. Lucky for you, our new TikTok username generator is here to help you conjure the perfect username for your TikTok account.
Buffer Social
JUNE 29, 2023
Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. 💡 To keep up with Stew, check out his newsletter , Twitter and LinkedIn. The rapid advancement of AI has spurred debates among creators of all types.
Social Media Today
JUNE 26, 2023
And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.
Amy Porterfield
JUNE 29, 2023
Listen on… What being an LGBTQ+ ally really means & how it can help your business’ long-term growth One of the most important things you can do as an entrepreneur is ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can […] The post #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul appeared first on Amy Porterfield | Online Marketing Expert.
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