Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.
Social Media Today
JUNE 20, 2023
Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.
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The Social Media Hat
JUNE 14, 2023
Discover how to create a content calendar for your social media marketing strategy. The post How to Create a Content Calendar for Your Social Media Marketing Strategy appeared first on The Social Media Hat.
Ignite Social Media
JUNE 20, 2023
Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. How did it do that? Am I expendable? But I saw a quote online that I think sums up the situation correctly. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.
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Forbes Social Media
JUNE 19, 2023
Declining a debate with an anti-vaccine crusader is understandable. It would amplify and in the eyes of many viewers legitimize Kennedy as somehow an equal adversary.
Buffer Social
JUNE 27, 2023
Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. Some are so recent they’re not even at the beta testing stage yet. It may be overwhelming trying to navigate the list, but thankfully, I’ve been keeping up with them and have noted five that you may want to keep your eye on.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JUNE 26, 2023
With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.
The Social Media Hat
JUNE 12, 2023
Partnership Unpacked, Episode 25, with Kevin Kim The post How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim appeared first on The Social Media Hat.
Ignite Social Media
JUNE 14, 2023
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags.
Forbes Social Media
JUNE 21, 2023
Elon Musk and Mark Zuckerberg might soon stage a physical fight, according to social media posts by both billionaires. It seems like both men are serious.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
JUNE 27, 2023
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.
Jon Loomer
JUNE 21, 2023
If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, if not earlier. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities.
Social Media Today
JUNE 27, 2023
Meta's expanding access to Latin America this week, ahead of full global availability in the coming months.
The Social Media Hat
JUNE 19, 2023
Partnership Unpacked, Episode 26, with Jessika Phillips The post How Relationship Marketing Can Strengthen All Your Partnerships w/ Jessika Phillips appeared first on The Social Media Hat.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
WebInKnow
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Forbes Social Media
JUNE 21, 2023
TikTok has said under oath that Americans’ data has always been stored outside China. Now it’s saying there are big exceptions for creators.
Hootsuite
JUNE 28, 2023
You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.
Jon Loomer
JUNE 26, 2023
One of the biggest challenges that Meta advertisers face is running ads that build quality leads that are likely to buy. The wide variation in costs and conversion rate by country is a primary source of this frustration. But there is a solution. In this post, we’ll discuss the dilemma before I lay out my approach to help you run Meta ads for leads that effectively distribute your budget to countries that are likely to convert.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JUNE 26, 2023
And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.
The Social Media Hat
JUNE 7, 2023
Insights from the experts on how to leverage LinkedIn today. The post 3 Effective LinkedIn Content Marketing Strategies for B2B Marketers appeared first on The Social Media Hat.
Sprout Social
JUNE 7, 2023
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.
Forbes Social Media
JUNE 25, 2023
Texas Gov. Greg Abbott tweeted an article on Sunday about Garth Brooks getting booed off stage. But the article is completely fake.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Hootsuite
JUNE 7, 2023
There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business : engaged followers are much more likely to become customers than followers who simply scroll by your content.
Jon Loomer
JUNE 7, 2023
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budget that you should set aside for remarketing to current customers and website visitors? This is actually a fun example of content that was inspired by questions given to my AI chatbot. I didn’t like the answer that my bot gave, but the reason its answer was insufficient is that this is a topic I haven’t discussed much.
Social Media Today
JUNE 8, 2023
Instagram's reps are in talks with various celebrities about joining the app - including Oprah and the Dalai Lama.
Amy Porterfield
JUNE 8, 2023
Listen on… Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like […] The post #579: Must-Know Online Marketing Industry Updates & Trends For 2023 appeared first on Amy Porterfield | Online Marketing Expert.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
JUNE 29, 2023
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing.
Forbes Social Media
JUNE 17, 2023
Have you seen video going viral about “military movements” in California, trying to suggest that a war against everyday Americans is about to take place? It's nonsense.
Buffer Social
JUNE 21, 2023
YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?
Jon Loomer
JUNE 5, 2023
Facebook ads of yore were a collection of advertising obstacle courses and brain-bending puzzles. Meta wants today’s advertising to be as simple as the press of a button. Case in point: The ability to automatically apply delivery recommendations. You’re likely seeing a constant stream of delivery recommendations these days. You can take it a step further and accept them all.
Social Media Today
JUNE 2, 2023
A disagreement over a controversial documentary has once again highlighted Twitter's internal challenges.
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