June, 2023

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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.

Campaign 209
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3 Effective LinkedIn Content Marketing Strategies for B2B Marketers

The Social Media Hat

Insights from the experts on how to leverage LinkedIn today. The post 3 Effective LinkedIn Content Marketing Strategies for B2B Marketers appeared first on The Social Media Hat.

B2B 189
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Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Social Media Today

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 214
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Tips for Writing Great AI Content: It’s About More than AI Prompts

Ignite Social Media

Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. How did it do that? Am I expendable? But I saw a quote online that I think sums up the situation correctly. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.

Tips 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[Product Update] New AI segment naming, GWI improvement, and more!

Audiense

We are so excited to let you know about our latest product plans and recent launches that we have included ‘what’s new ’, ‘what’s better’ and ‘what’s coming next’ in our summer 2023 product update.

Products 148
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Musk Incites Anti-Vaccine Conspiracists By Mischaracterizing Peter Hotez

Forbes Social Media

Declining a debate with an anti-vaccine crusader is understandable. It would amplify and in the eyes of many viewers legitimize Kennedy as somehow an equal adversary.

More Trending

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How to Create a Content Calendar for Your Social Media Marketing Strategy

The Social Media Hat

Discover how to create a content calendar for your social media marketing strategy. The post How to Create a Content Calendar for Your Social Media Marketing Strategy appeared first on The Social Media Hat.

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Meta Targets Mid-July Launch for New Twitter Challenger App

Social Media Today

And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.

Twitter 211
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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags.

Hashtag 152
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Remaining Human in a World of AI

WebInKnow

For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.

Marketing 126
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Elon Musk And Mark Zuckerberg Vow To Fight In Cage Match (Seriously)

Forbes Social Media

Elon Musk and Mark Zuckerberg might soon stage a physical fight, according to social media posts by both billionaires. It seems like both men are serious.

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Should You Create a Tailored Leads Campaign Over the Manual Setup?

Jon Loomer

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, if not earlier. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities.

Campaign 176
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How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim

The Social Media Hat

Partnership Unpacked, Episode 25, with Kevin Kim The post How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim appeared first on The Social Media Hat.

Google 179
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YouTube Rolls Out Changes to Studio Analytics to Reduce the Pressure of Data Comparison

Social Media Today

With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.

Analytics 175
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Pay for Your Social Media Account? Answers Vary Greatly By Age

Ignite Social Media

Are people willing to pay to use social media? For years, social media has been free, but with paid verification on Twitter and Meta, the rules seem to be changing. New data shows opinions vary widely by age. New data has shown that a substantial number of users are open to paying for social media accounts in exchange for extra privacy, security, and other benefits, with younger people being much more willing to consider paying than those over age 45. 100 is the average response for all age

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Strategies to Reignite Employee Advocacy Shares

Oktopost

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!

Strategy 118
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Exclusive: TikTok Confirms Some U.S. User Data Is Stored In China

Forbes Social Media

TikTok has said under oath that Americans’ data has always been stored outside China. Now it’s saying there are big exceptions for creators.

Data 145
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Beneficiary and Payer Requirements for Meta Ads in the European Union

Jon Loomer

If you target any country or territory within the European Union, you are now required to provide beneficiary and payer information. Let’s clarify what this means… The Regulatory Requirement The EU Digital Services Act (DSA) requires Meta to provide information on the beneficiary and payer of ads that target anyone living within the European Union.

Library 161
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Relationship Marketing Can Strengthen All Your Partnerships w/ Jessika Phillips

The Social Media Hat

Partnership Unpacked, Episode 26, with Jessika Phillips The post How Relationship Marketing Can Strengthen All Your Partnerships w/ Jessika Phillips appeared first on The Social Media Hat.

Marketing 171
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Meta’s Twitter Alternative is Coming Soon, According to a New Internal Briefing on the App

Social Media Today

Instagram's reps are in talks with various celebrities about joining the app - including Oprah and the Dalai Lama.

Twitter 184
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How to analyze customer reviews for brand insights

Sprout Social

There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Review 123
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Gamifying Advocacy: How to Hit Your Goals and Maintain Advocate Engagement

Oktopost

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial!

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Texas Governor Tweets Fake Article About Garth Brooks Getting Booed Off Stage

Forbes Social Media

Texas Gov. Greg Abbott tweeted an article on Sunday about Garth Brooks getting booed off stage. But the article is completely fake.

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Advantage Campaign Budget Best Practices

Jon Loomer

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. Should you turn it on? In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here. Let’s go… How it Works The standard campaign setup utilizes individual ad set budgets.

Campaign 157
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Using LinkedIn To Foster Real Relationships & Partnerships w/ Raquel Borras

The Social Media Hat

Partnership Unpacked, Episode 27, with Raquel Borras The post Using LinkedIn To Foster Real Relationships & Partnerships w/ Raquel Borras appeared first on The Social Media Hat.

LinkedIn 164
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Twitter Loses Two Executives in Charge of Trust and Safety as Elon Continues to Change the Rules

Social Media Today

A disagreement over a controversial documentary has once again highlighted Twitter's internal challenges.

Twitter 191
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

HootSuite 120
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#579: Must-Know Online Marketing Industry Updates & Trends For 2023

Amy Porterfield

Listen on… Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like […] The post #579: Must-Know Online Marketing Industry Updates & Trends For 2023 appeared first on Amy Porterfield | Online Marketing Expert.

Industry 111
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Viral Video Hypes Fear Of ‘Military Movements’ In California For Absolutely No Reason

Forbes Social Media

Have you seen video going viral about “military movements” in California, trying to suggest that a war against everyday Americans is about to take place? It's nonsense.

Video 120
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How to Boost Your Content in the YouTube Algorithm

Buffer Social

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?

YouTube 110
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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.

Brands 106