October, 2021

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. The original inspiration for this approach came from this blog post. I made some alterations. Feel free to make your own alterations to fit your needs.

Eventful 212
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29 ways to use your social listening tool: top benefits for your brand

Awario

Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.

Brands 195
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Facebook Announces New $10 Million Funding Program for VR Developers

Social Media Today

Facebook's looking towards the next stage of digital connection, and playing a key role in facilitating new social and engagement activities.

Facebook 215
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7 Questions to Ask During a Social Media Crisis

Ignite Social Media

No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues. I saw my fair share of PR crises. Since then, Ignite Social Media has also helped several world-famous brands manage social media crises.

Questions 192
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Reasons To Include Audiense In Your SEO Tech Stack | Audiense

Audiense

I’ve been talking about ‘Audience-first SEO’ for some time now. Most recently I was given the opportunity to talk on the BrightonSEO main stage about how you can develop SEO personas using multiple data sources, with a focus on integrating audience intelligence data with traditional keyword data.

SEO 170
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Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignme

More Trending

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Top 10 Social Selling Tools

Oktopost

Looking for B2B leads on social media? 3.5 billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate.

Tools 146
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Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

Social Media Today

The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.

Data 216
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3 Social Commerce Trends for 2022 Planning

Ignite Social Media

With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever. But with so many new features rolling out, which big-ticket items should your team prioritize?

Trends 181
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Audiense and Semrush integrate: Combining data points to enrich your contextual understanding of audience affinities!

Audiense

Audiense has integrated with Semrush to improve the understanding of audience affinities by combining social and web signals.

Data 193
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet.

Hashtag 145
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My Next Facebook Ads Experiment

Jon Loomer

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. I’m in the middle of one now that I want to tell you about. Maybe you are seeing the ads now? Maybe. Let me explain what you might see and how you might qualify. [SIDE NOTE: Here’s an experiment I ran way back in the day that was a lot of fun.]. The Concept.

Facebook 209
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Being funny on social media can drive serious business

Sprout Social

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??.

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Twitter Rises to 211 Million Active Users, Though Longer Term Growth Targets Looking Harder to Reach

Social Media Today

Twitter's Q3 numbers are steady, but they don't indicate that the platform has found the key formula for the growth that it's chasing just yet.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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A Guide to Social Media Shopping Behaviors in 2021

Ignite Social Media

Social commerce has significantly evolved over the last few years. From 2020-2021, there was a 35.5% increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage. That said, it’s important to know which social commerce features are the most popular, which networks audiences are more likely to purchase from, and most i

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Transforming audiences into communities: Offering real value

Audiense

You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day. But for some reason, your audience remains an unsolved mystery. How can you effectively turn a social media audience into a passionate, engaged community? In this series, we’re talking to real marketers and brands about how they did it. In our previous blog, we focused on creating meaningful conversation.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.). Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

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The Problems with Facebook Ads Optimization

Jon Loomer

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. But while powerful, there are some inherent problems. This doesn’t mean that Facebook ads optimization is bad. It means that there are some specific circumstances and settings you should watch out for, if not avoid.

Facebook 205
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Researchers Uncover ‘Coordinated Campaign’ Against Harry And Meghan On Twitter

Forbes Social Media

A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.

Research 141
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Facebook Adds New Shipping Options to Marketplace Facilitating More eCommerce Activity

Social Media Today

Shipping will enable Marketplace sellers to reach a wider audience, which could also help to fuel Facebook's broader eCommerce ambitions.

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Marketing Lessons Learned From the 2021 Facebook Outage

Ignite Social Media

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time.

Facebook 161
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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything remotely like this. When we sold out of those 3,000 pieces, we knew this was a real business and it had real potential.

Brands 135
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Get More Views on TikTok: 14 Essential Strategies

Hootsuite

The time has come: you’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe ( 2 billion downloads and counting !) and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves. But making creative videos about donut cereal or mom pranks is just one step in building a successful TikTok presence.

Strategy 139
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Facebook is Meta, But Does It Really Matter?

Jon Loomer

You have likely heard the news by now — because news travels fast. The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). First, let me be clear that I am no Meta expert right now. I’m figuring it all out like everyone else. More news will come out.

Facebook 203
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Jacksepticeye’s 2021 Thankmas Charity Push Launches, Raising Money For Homeless Programs

Forbes Social Media

Sean “Jacksepticeye” McLoughlin's annual Thankmas holiday fundraiser will launch in early December, taking on homelessness and supporting innovative charity New Story. The campaign, backed by Tiltify and Real Good Touring, hopes to double the nearly $5 million Thankmas raised in 2020.

Campaign 125
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YouTube Answers 5 Common Questions About How its Recommendation Algorithms Work

Social Media Today

Wondering if YouTube's changed its algorithm recently? Here are the answers to some of the most common queries from YouTube creators.

YouTube 216
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#400: My Favorite Books & A 400th Episode Giveaway

Amy Porterfield

The books that built my business — library card not required. This episode is a celebration for bookworms and those who consider themselves “podcast people” alike. I wouldn’t say I’m a bookworm by any stretch of the imagination. (More of an audiobook and podcast girl, myself.) But I DO know that books have played a […]. The post #400: My Favorite Books & A 400th Episode Giveaway appeared first on Amy Porterfield | Online Marketing Expert.

Library 113
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11 ways to get more followers on TikTok in 2021

Sprout Social

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Let’s get started. 1.

Hashtag 131
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How to Get on the TikTok For You Page: 7 Simple Tips

Hootsuite

TikTok recently hit 1 billion global monthly active users. And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. It’s no wonder that so many brands are trying to establish a presence on the platform — but not all of them are getting it right. So, before you set up an account and try to make sense of the platform’s many niche trends , read this guide to find out how to get on TikTok’s For You page.

Tips 115
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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. When used properly, this can lead to more profitable ads. The primary bid strategies are as follows: Lowest Cost. Cost Cap. Bid Cap. Minimum ROAS. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies.

Cost 202
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‘Climate Change’ Map Trended On Twitter – Example Of How Misinformation Can Easily Spread

Forbes Social Media

Anyone who knows anything about the dangers of rising sea levels could quickly see that the map was in error.

Examples 143