Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager
Jon Loomer
OCTOBER 20, 2021
Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. The original inspiration for this approach came from this blog post. I made some alterations. Feel free to make your own alterations to fit your needs.
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