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Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships
Social Media Today
OCTOBER 22, 2021
Instagram's looking to provide creators with more monetization options via expanded brand partnership options
October, 2021
Audiense and Semrush integrate: Combining data points to enrich your contextual understanding of audience affinities!
Audiense
OCTOBER 13, 2021
Audiense has integrated with Semrush to improve the understanding of audience affinities by combining social and web signals. Audience Intelligence
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Can We talk?
Janet Fouts
OCTOBER 18, 2021
What happens when your manager sticks her head in your office and says “ Can we talk? ”. Does your mind leap to assumptions? Do you get a little queasy? Do your team members feel the same thing when you say “ Can we talk? ”.
29 ways to use your social listening tool: top benefits for your brand
Awario
OCTOBER 5, 2021
Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
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7 Questions to Ask During a Social Media Crisis
Ignite Social Media
OCTOBER 5, 2021
No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues.
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Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
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Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week
Social Media Today
OCTOBER 19, 2021
The update will help social media managers centralize their workflow, and maintain their various platform presences
5 Reasons To Include Audiense In Your SEO Tech Stack | Audiense
Audiense
OCTOBER 13, 2021
I’ve been talking about ‘Audience-first SEO’ for some time now. Most recently I was given the opportunity to talk on the BrightonSEO main stage about how you can develop SEO personas using multiple data sources, with a focus on integrating audience intelligence data with traditional keyword data.
How Brands Can Be Nimble and Authentic with Every Day Crisis
Social Media Strategies Summit
OCTOBER 14, 2021
If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible.
Powtoon CMO on Measuring the Return on Emotion in Marketing
Oktopost
OCTOBER 20, 2021
The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Marketing Lessons Learned From the 2021 Facebook Outage
Ignite Social Media
OCTOBER 12, 2021
The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours.
Make Way For MacOS Monterey
Tweaklibrary
OCTOBER 22, 2021
The wait is finally over for all Mac users who are waiting to upgrade their machine to the latest macOS Monterey.
26 Predictions for Social Media Marketing in 2022
Social Media Today
OCTOBER 18, 2021
What's coming next for social media marketing? Here are some of the key trends that we see taking shape
Transforming audiences into communities: Offering real value
Audiense
OCTOBER 26, 2021
You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day. But for some reason, your audience remains an unsolved mystery. How can you effectively turn a social media audience into a passionate, engaged community?
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
12 CEOs You Should Be Following on Social Media
Social Media Strategies Summit
OCTOBER 21, 2021
Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media.
How Content Personalization Can Generate Better Leads
Oktopost
OCTOBER 20, 2021
You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge.
3 Social Commerce Trends for 2022 Planning
Ignite Social Media
OCTOBER 14, 2021
With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever.
My Next Facebook Ads Experiment
Jon Loomer
OCTOBER 29, 2021
One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. I’m in the middle of one now that I want to tell you about. Maybe you are seeing the ads now? Maybe. Let me explain what you might see and how you might qualify.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration
Social Media Today
OCTOBER 19, 2021
Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options
How to Use Analytics to Inform Your Customer’s Challenges
Audiense
OCTOBER 14, 2021
When it comes to your customers’ challenges, do you really know what they are struggling with? Audience Intelligence
Aligning Nano & Micro-Influencers with Your DEI Marketing
Convince & Convert
OCTOBER 8, 2021
You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values.
5 Ways to Generate Leads with LinkedIn InMail
Oktopost
OCTOBER 5, 2021
B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Fallen Prey To Shortcut Virus? This is What You Can Do
Tweaklibrary
OCTOBER 5, 2021
They say there are no shortcuts in life. But that probably is something that does not apply to computer-related viruses. Every now and then, they find new ways to sneak into our computers. Take “Shortcut Virus” for instance.
The Day Facebook Broke
Jon Loomer
OCTOBER 4, 2021
Facebook went down today, along with Instagram and Whatsapp. It wasn’t the first time, and it won’t be the last. It attracted the predictable rush of posts on Twitter and LinkedIn about how you shouldn’t rely too heavily on one platform.
YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams
Social Media Today
OCTOBER 8, 2021
The new options will provide more accessibility capacity for YouTube creators
Transforming audiences into communities: Creating meaningful conversation
Audiense
OCTOBER 5, 2021
When it comes to transforming digital audiences into communities, many brands struggle to find that secret formula. What are the perfect platforms? What are your audiences interested in? How can you get them to engage
How to Make Social Advocacy Part of Your Employees’ Daily Routine
Convince & Convert
OCTOBER 22, 2021
Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Dial into a conference call. Start the workday. What if your company could become a part of employees’ daily routines?
Larissa Gaston on Keeping Up With the Speed of B2B Business
Oktopost
OCTOBER 13, 2021
Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.
Ways To Fix Search Indexing Was Turned off In Windows 11
Tweaklibrary
OCTOBER 30, 2021
Search indexing helps make the file searching capability faster. The Windows search indexer indexes files for the search. This means all files’ properties such as contents, paths, titles, etc are properly indexed so that you can search for a file fastly and efficiently.
How to Use URL Parameters for Facebook Ads Tracking
Jon Loomer
OCTOBER 14, 2021
Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters.
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