October, 2021

26 Predictions for Social Media Marketing in 2022

Social Media Today

What's coming next for social media marketing? Here are some of the key trends that we see taking shape

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Audiense and Semrush integrate: Combining data points to enrich your contextual understanding of audience affinities!


Audiense has integrated with Semrush to improve the understanding of audience affinities by combining social and web signals. Audience Intelligence

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7 Questions to Ask During a Social Media Crisis

Ignite Social Media

No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues.

29 ways to use your social listening tool: top benefits for your brand


Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Can We talk?

Janet Fouts

What happens when your manager sticks her head in your office and says “ Can we talk? ”. Does your mind leap to assumptions? Do you get a little queasy? Do your team members feel the same thing when you say “ Can we talk? ”.

More Trending

Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week

Social Media Today

The update will help social media managers centralize their workflow, and maintain their various platform presences

5 Reasons To Include Audiense In Your SEO Tech Stack | Audiense


I’ve been talking about ‘Audience-first SEO’ for some time now. Most recently I was given the opportunity to talk on the BrightonSEO main stage about how you can develop SEO personas using multiple data sources, with a focus on integrating audience intelligence data with traditional keyword data.

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay.

How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Marketing Lessons Learned From the 2021 Facebook Outage

Ignite Social Media

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours.

Top 10 Social Selling Tools


Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging.

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Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships

Social Media Today

Instagram's looking to provide creators with more monetization options via expanded brand partnership options

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Transforming audiences into communities: Offering real value


You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day. But for some reason, your audience remains an unsolved mystery. How can you effectively turn a social media audience into a passionate, engaged community?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Day Facebook Broke

Jon Loomer

Facebook went down today, along with Instagram and Whatsapp. It wasn’t the first time, and it won’t be the last. It attracted the predictable rush of posts on Twitter and LinkedIn about how you shouldn’t rely too heavily on one platform.

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media.

3 Social Commerce Trends for 2022 Planning

Ignite Social Media

With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever.

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5 Ways to Generate Leads with LinkedIn InMail


B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

Social Media Today

The updated format will simplify Instagram's video offerings

Feed 171

How to Use Analytics to Inform Your Customer’s Challenges


When it comes to your customers’ challenges, do you really know what they are struggling with? Audience Intelligence

8 Ways to Target Quality Website Visitors with Facebook Ads

Jon Loomer

One of an advertiser’s targeting tools is reaching people who have visited their website before. But not all visitors are created equal. So, it’s important that you have strategies to target quality website visitors most likely to act with Facebook ads.

Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Nextdoor Advertising: Connecting With the Community

Ignite Social Media

Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? With nearly 1 in 3 U.S. households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand.

Powtoon CMO on Measuring the Return on Emotion in Marketing


The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

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Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

Social Media Today

Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options

Video 169

The Intersection of Analytics and PR is too Critical to Ignore


Historically, the public relations field is not known for being data driven. Certainly, there are caveats in every claim just as there are caveats in every source of data. But in general, the role of data has not played a significant role in the planning of media relations and PR strategy.

A Facebook Ads Experimentation Guide

Jon Loomer

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Dial into a conference call. Start the workday. What if your company could become a part of employees’ daily routines?

A Guide to Social Media Shopping Behaviors in 2021

Ignite Social Media

Social commerce has significantly evolved over the last few years. From 2020-2021, there was a 35.5% increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years.

How Content Personalization Can Generate Better Leads


You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge.