October, 2021

Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships

Social Media Today

Instagram's looking to provide creators with more monetization options via expanded brand partnership options

Tools 170

Audiense and Semrush integrate: Combining data points to enrich your contextual understanding of audience affinities!

Audiense

Audiense has integrated with Semrush to improve the understanding of audience affinities by combining social and web signals. Audience Intelligence

Data 153
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Trending Sources

Can We talk?

Janet Fouts

What happens when your manager sticks her head in your office and says “ Can we talk? ”. Does your mind leap to assumptions? Do you get a little queasy? Do your team members feel the same thing when you say “ Can we talk? ”.

29 ways to use your social listening tool: top benefits for your brand

Awario

Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Questions to Ask During a Social Media Crisis

Ignite Social Media

No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues.

More Trending

Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week

Social Media Today

The update will help social media managers centralize their workflow, and maintain their various platform presences

5 Reasons To Include Audiense In Your SEO Tech Stack | Audiense

Audiense

I’ve been talking about ‘Audience-first SEO’ for some time now. Most recently I was given the opportunity to talk on the BrightonSEO main stage about how you can develop SEO personas using multiple data sources, with a focus on integrating audience intelligence data with traditional keyword data.

SEO 136

How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible.

Powtoon CMO on Measuring the Return on Emotion in Marketing

Oktopost

The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Apple 104

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Marketing Lessons Learned From the 2021 Facebook Outage

Ignite Social Media

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours.

Make Way For MacOS Monterey

Tweaklibrary

The wait is finally over for all Mac users who are waiting to upgrade their machine to the latest macOS Monterey.

Apple 102

26 Predictions for Social Media Marketing in 2022

Social Media Today

What's coming next for social media marketing? Here are some of the key trends that we see taking shape

Trends 171

Transforming audiences into communities: Offering real value

Audiense

You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day. But for some reason, your audience remains an unsolved mystery. How can you effectively turn a social media audience into a passionate, engaged community?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media.

How Content Personalization Can Generate Better Leads

Oktopost

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge.

3 Social Commerce Trends for 2022 Planning

Ignite Social Media

With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever.

Trends 115

My Next Facebook Ads Experiment

Jon Loomer

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. I’m in the middle of one now that I want to tell you about. Maybe you are seeing the ads now? Maybe. Let me explain what you might see and how you might qualify.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

Social Media Today

Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options

Video 169

How to Use Analytics to Inform Your Customer’s Challenges

Audiense

When it comes to your customers’ challenges, do you really know what they are struggling with? Audience Intelligence

Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values.

5 Ways to Generate Leads with LinkedIn InMail

Oktopost

B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Fallen Prey To Shortcut Virus? This is What You Can Do

Tweaklibrary

They say there are no shortcuts in life. But that probably is something that does not apply to computer-related viruses. Every now and then, they find new ways to sneak into our computers. Take “Shortcut Virus” for instance.

System 103

The Day Facebook Broke

Jon Loomer

Facebook went down today, along with Instagram and Whatsapp. It wasn’t the first time, and it won’t be the last. It attracted the predictable rush of posts on Twitter and LinkedIn about how you shouldn’t rely too heavily on one platform.

YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams

Social Media Today

The new options will provide more accessibility capacity for YouTube creators

Transforming audiences into communities: Creating meaningful conversation

Audiense

When it comes to transforming digital audiences into communities, many brands struggle to find that secret formula. What are the perfect platforms? What are your audiences interested in? How can you get them to engage

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Dial into a conference call. Start the workday. What if your company could become a part of employees’ daily routines?

Larissa Gaston on Keeping Up With the Speed of B2B Business

Oktopost

Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.

B2B 99

Ways To Fix Search Indexing Was Turned off In Windows 11

Tweaklibrary

Search indexing helps make the file searching capability faster. The Windows search indexer indexes files for the search. This means all files’ properties such as contents, paths, titles, etc are properly indexed so that you can search for a file fastly and efficiently.

How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters.

URL 135