September, 2021

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 299
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

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Good Comes First – @marksbabbitt on #MindfulSocial

Janet Fouts

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm. People are looking for jobs where they really feel respected, encouraged, and where everyone is part of creating and supporting a corporate culture that nurtures productivity rather than drives it.

Blogger 227
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How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. Why? The role of competition. Competition will become a bigger issue for most advertisers during the final quarter of the year.

Cost 215
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218
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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships.

Skills 196

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What is social listening: everything you need to know (and best tools to start)

Awario

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.

Tools 183
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Effective B2B PR Measurement is Possible, Here’s How

Audiense

B2B PR measurement is definitely hard, but it is possible. Deciding what B2B PR metrics to focus on is a big part of the battle, but we heard from a number of experts that shared their tips on getting B2B PR measurement right.

B2B 180
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Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. Note that this change is still rolling out (I don’t have it yet, but we’ve confirmed it happening for some).

Facebook 212
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The 'Facebook Files' Investigation Highlights Key Concerns in the Platform's Approach

Social Media Today

A new investigation conducted by The Wall Street Journal raises more questions about Facebook's societal impacts, and how to address its influence.

Platform 216
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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17 Tips for Writing Effective YouTube Descriptions

Hootsuite

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy.

YouTube 145
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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? Games of chance have been around for ages and over the years their popularity has continued. However, running a sweepstakes just for the sake of running one, isn’t always in a brand’s best interest, unless done properly. .

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead?

B2B 139
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How to Create Tweets That Will Get Retweeted | Audiense

Audiense

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers. We’ve got 22 simple tips and tricks to help craft expert tweets that should result in more retweets and better engagement from your Twitter followers.

How To 157
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Use Facebook Lookalike Expansion

Jon Loomer

Lookalike Audiences are one of the oldest shortcuts for isolating a broad audience for targeting. Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently. They are similar… but different. Let’s talk about what Lookalike Expansion is, why you might use it, and how it differs from Targeting Expansion.

Facebook 212
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Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

Feed 218
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How to Use TikTok: Beginners Start Here

Hootsuite

Okay, it’s official: you can’t ignore TikTok anymore. It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. This isn’t a fad — it’s a social media phenomenon. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). If you’re new to the video-sharing platform, we’ve got you covered.

How To 141
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How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Viral Marketing: The Guide You Need to Rapid Brand Growth

Sociallyin Insider Blog

Viral marketing is one of the best marketing strategies. That is because it engages people's attention to the fullest. Before we dive into how to use viral marketing in the most efficient way, we first have to understand what it is.

Marketing 136
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B2B PR Measurement: 14 Metrics to Measure Success

Audiense

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.

B2B 170
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Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Ryan Jones.

B2B 129
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New Report Shows that Facebook and YouTube Lead the Way as Key Sources of News Content

Social Media Today

The latest 'News Consumption Across Social Media' report from Pew Research highlights how Americans use social platforms for news content.

News 215
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Want to Buy TikTok Followers? Here’s What Happens When You Do

Hootsuite

Thinking about buying TikTok followers ? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter , why shouldn’t I be able to become TikTok famous with the click of a button? Organic growth just takes so much time and you want a nice juicy follower list nowwwww !

Buy 140
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6 Tips to Measure the Effectiveness of Social Media

Ignite Social Media

Where to Start. Start at the very beginning. Assess why is the brand on social media in the first place? Why have they chosen these channels? We like to start with people first, so we want to make sure that the brand is reaching people and communicating with people. We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion.

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What is Twitter Spaces? – Bring your Twitter conversations to life with audio

Sprout Social

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand.

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Transforming audiences into communities: Harnessing the power of personal connection

Audiense

Modern day digital marketing is all about quality over quantity. At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring! If you’re a marketing ops guru, have a look at our current open marketing operations position here.

B2B 125
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Twitter's New Experiments are Failing to Gain Traction, Which Could Lead to Major Changes at the App

Social Media Today

Twitter's moving fast, and trying not to break things in the process - but thus far, its big new experiments are not seeing major interest.

Twitter 217
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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key.

Tips 138
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Social Media Storytelling Done Right: 6 Examples

Quintly

The way our audiences consume content has changed a lot in the last couple of years. The way stories are told earlier has changed too. How people interact with your personal, brand stories is way different now. In this article, we cover how to get it right with storytelling on social media in 2021 and beyond.

Examples 127
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There are no shortcuts to a sustainable social media strategy

Sprout Social

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.