September, 2021

Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.

TikTok Reaches a Billion Active Users, the Latest Milestone for the App

Social Media Today

The app continues its meteoric rise, now seeing the same levels of usage as Instagram

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Trending Sources

Good Comes First – @marksbabbitt on #MindfulSocial

Janet Fouts

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm.

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media.

Brands 219

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Most Popular Social Networks of 2021

Ignite Social Media

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge.

More Trending

US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure

The Realtime Report

US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure. Facebook has had its fair share of security mishaps over the years, and 2021 is no exception.

Forums 143

Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds

Feed 171

How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes.

What do we want? JOY! When do we want it?

Janet Fouts

When do we want to feel joy? What a question. Now would be good, wouldn’t it? It can seem like we’ve lost our ability to feel that sense of joy when everything seems in chaos around us.

Groups 128

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What is social listening: everything you need to know (and best tools to start)

Awario

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions

Tools 121

How to Create Tweets That Will Get Retweeted | Audiense

Audiense

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers.

Tips 125

How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching.

Twitter's Testing More Options to Help Users Avoid Negative Interactions in the App

Social Media Today

The new options would give users more ways to control their in-app experience, and avoid unwanted interactions

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career.

SMS 115

Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing.

B2B 113

Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations.

How audience targeting helped a luxury agency win over ultra-high-net-worth individuals

Audiense

What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience? Audience Intelligence

Cost 123

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. .

Survey 119

TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App

Social Media Today

With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion

Tools 171

10 mistakes even professional bloggers make and how you can avoid them right now

SocMed Sean

Are you looking to continue to grow your blog traffic? Be sure to avoid these pitfalls and mistakes that even professional bloggers mistake. The post 10 mistakes even professional bloggers make and how you can avoid them right now appeared first on SocMedSean - Social Media Sean.

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Apple 106

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Use Facebook Lookalike Expansion

Jon Loomer

Lookalike Audiences are one of the oldest shortcuts for isolating a broad audience for targeting. Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently.

How To 147

A Guide to Twitter Competitor Analysis

Audiense

If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind?

How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff?

Pinterest Tests Idea Pin Sharing Direct to Facebook and Instagram Stories

Social Media Today

The new option will provide another way to promote your Idea Pins to a broader audience

Creativity and Seeing Patterns

David Meerman Scott

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

B2B 104

How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly.

Cost 145

B2B PR Measurement: 14 Metrics to Measure Success

Audiense

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider. Audience Intelligence