September, 2021

Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.

TikTok Reaches a Billion Active Users, the Latest Milestone for the App

Social Media Today

The app continues its meteoric rise, now seeing the same levels of usage as Instagram

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Good Comes First – @marksbabbitt on #MindfulSocial

Janet Fouts

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm.

How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media.

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More Trending

The Most Popular Social Networks of 2021

Ignite Social Media

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge.

Facebook Launches Reels on Facebook to US Users

Social Media Today

Facebook looks to bring more users in on the short-form video movement

Video 169

What do we want? JOY! When do we want it?

Janet Fouts

When do we want to feel joy? What a question. Now would be good, wouldn’t it? It can seem like we’ve lost our ability to feel that sense of joy when everything seems in chaos around us.

Groups 157

Effective B2B PR Measurement is Possible, Here’s How

Audiense

B2B PR measurement is definitely hard, but it is possible. Deciding what B2B PR metrics to focus on is a big part of the battle, but we heard from a number of experts that shared their tips on getting B2B PR measurement right. Audience Intelligence

B2B 127

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What is social listening: everything you need to know (and best tools to start)

Awario

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions

Tools 115

Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing.

B2B 99

How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff?

Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds

Feed 171

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Fix Common Performance Issues on macOS Monterey

Tweaklibrary

macOS Monterey is indeed a big update, true! But is it bereft of any flaws? Probably not! Even if there are some flaws, they shouldn’t stop you from taking that leap. In this blog, we’ll talk about how you can fix some common issues that you might bump into when using the new macOS Monterey.

How to Create Tweets That Will Get Retweeted | Audiense

Audiense

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers.

Tips 118

10 mistakes even professional bloggers make and how you can avoid them right now

SocMed Sean

Are you looking to continue to grow your blog traffic? Be sure to avoid these pitfalls and mistakes that even professional bloggers mistake. The post 10 mistakes even professional bloggers make and how you can avoid them right now appeared first on SocMedSean - Social Media Sean.

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

B2B 94

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching.

Facebook Experiments with Additional Business Context Elements in Ad Display

Social Media Today

The new display provides more immediate context on advertisers, which could help to improve transparency

Common Password Security Myths Debunked

Tweaklibrary

In this day and age, when your digital data that’s locked behind several accounts and is more valuable than any currency, something that can protect it is a password.

B2B PR Measurement: 14 Metrics to Measure Success

Audiense

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider. Audience Intelligence

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations.

How Will TikTok’s New In-App Shopping Experience Boost Your Brand’s Sales?

The Realtime Report

How Will TikTok’s New In-App Shopping Experience Boost Your Brand’s Sales? Francisco Schmidberger. TikTok and Shopify recently announced the rollout of in-app shopping experiences on TikTok, as previously disclosed last year when these companies initially announced their partnership.

Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. .

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Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

Social Media Today

The new overview outlines the performance impacts Facebook's seeing, and how advertisers can mitigate data loss

Preparing Your Mac To Upgrade To macOS Monterey

Tweaklibrary

A new macOS is a matter of pride and joy. And, with macOS Monterey, Apple has brought forth many improvements, one such improvement being better integration with the iPad, universal control, better control of notifications. And, there’s more that you will read throughout this blog.

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A Guide to Twitter Competitor Analysis

Audiense

If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind?

5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career.

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20 Years of Connecting The Nation: A National Conversation on The Digital Divide

The Realtime Report

20 Years of Connecting The Nation: A National Conversation on The Digital Divide. Connected Nation (CN) is marking 20 years of service in 2021 by hosting a one-of-kind, live event that will air nationally from three US cities on Wednesday, November 17 from 11am to 3pm (eastern).