September, 2021

Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.

Good Comes First – @marksbabbitt on #MindfulSocial

Janet Fouts

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm.

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Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds

Feed 171

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Most Popular Social Networks of 2021

Ignite Social Media

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge.

More Trending

What is social listening: everything you need to know (and best tools to start)

Awario

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions

Tools 146

Effective B2B PR Measurement is Possible, Here’s How

Audiense

B2B PR measurement is definitely hard, but it is possible. Deciding what B2B PR metrics to focus on is a big part of the battle, but we heard from a number of experts that shared their tips on getting B2B PR measurement right. Audience Intelligence

B2B 145

Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Social Media Today

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers

Tools 171

What do we want? JOY! When do we want it?

Janet Fouts

When do we want to feel joy? What a question. Now would be good, wouldn’t it? It can seem like we’ve lost our ability to feel that sense of joy when everything seems in chaos around us.

Groups 144

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff?

US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure

The Realtime Report

US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure. Facebook has had its fair share of security mishaps over the years, and 2021 is no exception.

Report 143

10 mistakes even professional bloggers make and how you can avoid them right now

SocMed Sean

Are you looking to continue to grow your blog traffic? Be sure to avoid these pitfalls and mistakes that even professional bloggers mistake. The post 10 mistakes even professional bloggers make and how you can avoid them right now appeared first on SocMedSean - Social Media Sean.

How to Create Tweets That Will Get Retweeted | Audiense

Audiense

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers.

Tips 129

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed

Social Media Today

The report looks at key social media usage shifts over time, and what they mean for future adoption trends

Report 171

5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career.

SMS 118

How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching.

Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing.

B2B 112

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations.

How audience targeting helped a luxury agency win over ultra-high-net-worth individuals

Audiense

What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience? Audience Intelligence

Cost 124

Facebook Experiments with Additional Business Context Elements in Ad Display

Social Media Today

The new display provides more immediate context on advertisers, which could help to improve transparency

Viral Marketing: The Guide You Need to Rapid Brand Growth

Sociallyin Insider Blog

Viral marketing is one of the best marketing strategies. That is because it engages people's attention to the fullest. Before we dive into how to use viral marketing in the most efficient way, we first have to understand what it is. Marketing Viral Marketing

Brands 104

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Tips to Measure the Effectiveness of Social Media

Ignite Social Media

Where to Start. Start at the very beginning. Assess why is the brand on social media in the first place? Why have they chosen these channels? We like to start with people first, so we want to make sure that the brand is reaching people and communicating with people.

Tips 143

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Apple 106

How to Use Facebook Lookalike Expansion

Jon Loomer

Lookalike Audiences are one of the oldest shortcuts for isolating a broad audience for targeting. Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently.

How To 152

A Guide to Twitter Competitor Analysis

Audiense

If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind?

Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

Social Media Today

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick

Creativity and Seeing Patterns

David Meerman Scott

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.

Six Secrets of Top Performing Social Media Agencies

Ignite Social Media

Social media marketing is unlike any other. It’s the only form of marketing where the target audience is able, and even encouraged, to talk back to the brand.

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

B2B 103