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Curious About the Harvard Business Analytics Program? Your Questions, Answered.
Waxing UnLyrical
SEPTEMBER 24, 2021
Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.
September, 2021
TikTok Reaches a Billion Active Users, the Latest Milestone for the App
Social Media Today
SEPTEMBER 27, 2021
The app continues its meteoric rise, now seeing the same levels of usage as Instagram
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Trending Sources
Good Comes First – @marksbabbitt on #MindfulSocial
Janet Fouts
SEPTEMBER 26, 2021
The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm.
6 Things to Know About Building Your Brand Voice as a Government Agency
Social Media Strategies Summit
SEPTEMBER 14, 2021
Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
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The Most Popular Social Networks of 2021
Ignite Social Media
SEPTEMBER 28, 2021
The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge.
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Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
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US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure
The Realtime Report
SEPTEMBER 21, 2021
US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure. Facebook has had its fair share of security mishaps over the years, and 2021 is no exception.
Facebook Shares Insight into Content that it Looks to Limit in News Feeds
Social Media Today
SEPTEMBER 23, 2021
Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds
How to Avoid Being Banned on Social Networks + What to Do if You Are
Webbiquity SMM
SEPTEMBER 28, 2021
Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes.
What do we want? JOY! When do we want it?
Janet Fouts
SEPTEMBER 26, 2021
When do we want to feel joy? What a question. Now would be good, wouldn’t it? It can seem like we’ve lost our ability to feel that sense of joy when everything seems in chaos around us.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
What is social listening: everything you need to know (and best tools to start)
Awario
SEPTEMBER 27, 2021
What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions
How to Create Tweets That Will Get Retweeted | Audiense
Audiense
SEPTEMBER 22, 2021
Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers.
How “The Facebook Files” Could Impact Social Media Marketing
Ignite Social Media
SEPTEMBER 30, 2021
The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching.
Twitter's Testing More Options to Help Users Avoid Negative Interactions in the App
Social Media Today
SEPTEMBER 24, 2021
The new options would give users more ways to control their in-app experience, and avoid unwanted interactions
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
5 Ways To Grow Your Customer Relationships Through Social Selling
Convince & Convert
SEPTEMBER 30, 2021
Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career.
Paid Social Media for B2B: Strategies that Get Results
Oktopost
SEPTEMBER 22, 2021
There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing.
Facebook Targeting Expansion Becomes Default
Jon Loomer
SEPTEMBER 23, 2021
Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations.
How audience targeting helped a luxury agency win over ultra-high-net-worth individuals
Audiense
SEPTEMBER 13, 2021
What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience? Audience Intelligence
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. .
TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App
Social Media Today
SEPTEMBER 22, 2021
With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion
10 mistakes even professional bloggers make and how you can avoid them right now
SocMed Sean
SEPTEMBER 7, 2021
Are you looking to continue to grow your blog traffic? Be sure to avoid these pitfalls and mistakes that even professional bloggers mistake. The post 10 mistakes even professional bloggers make and how you can avoid them right now appeared first on SocMedSean - Social Media Sean.
Ryan Jones on Eliminating Barriers Between Marketing and Technology
Oktopost
SEPTEMBER 15, 2021
Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Use Facebook Lookalike Expansion
Jon Loomer
SEPTEMBER 27, 2021
Lookalike Audiences are one of the oldest shortcuts for isolating a broad audience for targeting. Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently.
A Guide to Twitter Competitor Analysis
Audiense
SEPTEMBER 14, 2021
If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind?
How to Run a Quality Social Media Sweepstakes
Ignite Social Media
SEPTEMBER 23, 2021
With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff?
Pinterest Tests Idea Pin Sharing Direct to Facebook and Instagram Stories
Social Media Today
SEPTEMBER 20, 2021
The new option will provide another way to promote your Idea Pins to a broader audience
Creativity and Seeing Patterns
David Meerman Scott
SEPTEMBER 9, 2021
Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.
Darrell Alfonso on Why Marketing Ops = Special Ops!
Oktopost
SEPTEMBER 22, 2021
Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.
How Competition Impacts Facebook Ads Costs
Jon Loomer
SEPTEMBER 30, 2021
It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly.
B2B PR Measurement: 14 Metrics to Measure Success
Audiense
SEPTEMBER 1, 2021
Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider. Audience Intelligence
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