September, 2018

Trust Me, I’m a Communicator

Waxing UnLyrical

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves.

Psychology of Social Media: The Science Behind Why People Share Online

Meltwater

Have you ever wondered why some content on social media goes viral? Or why seemingly strange social media trends catch fire and others fall flat?Believe Believe it or not, there's a whole lot… Read More >>>. Social Media

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[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies.

News 227

How to Use Facebook Groups for Your Brand or Business

Social Media Today

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses

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More Trending

Self-care is not selfish. Tell a friend!

Janet Fouts

What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime.

What You Need to Know Before Running Ads in Facebook Stories

Ignite Social Media

Advertisers can now tap into Facebook Stories’ 150 million daily active users , with the launch of new ads in Stories this quarter. Before you start adding Stories to your paid social strategy, here’s what you need to know about this new placement. Limited Objectives.

[SOLVED] How Do I Permanently Change Gmail Back To The Classic View?

SocMed Sean

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option.

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1310 News Powerlunch: Will Ottawa support the Sens this season?

Sherrilynne Starkie

I visited Mark Sutcliffe for the PowerLunch at 1310 News last week and enjoyed connecting with him and Kurt Stoodley, broadcaster and real estate professional. We discussed the potential for reinstating weekly garbage collection Ottawa.

News 212

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Your Business Needs to Consider a Website Redesign [Infographic]

Social Media Today

Does your website need a refresh? If you're not sure, this infographic might get you thinking

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How to Strategically Post to Facebook Groups with Agorapulse

agora pulse

Did you hear the news? You can now post to Facebook Groups with Agorapulse. This is a big deal for any Facebook group manager who wants to be more strategic and effective in the way that they use their group. As the manager of several Facebook groups, this feature helps me further streamline my work.

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How to Compare Audience Sizes on Instagram vs. Facebook

Jon Loomer

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever.

How to Use Instagram for Business

Ignite Social Media

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Blogging Tip: Increase Your Traffic By Solving Problems

SocMed Sean

When it comes to blogging, the phrase “birds of a feather, flock together” rings very true. Those that visit your blog and read your articles consistently likely care about many of the same things you care about.

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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world.

Hotels 212

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Social Media Today

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance

Facebook Requires Identity Confirmation When Running Political Ads

Bill Hartzer

Facebook requires that you confirm your identity as a United States Citizen when running ads related to politics or national issues.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following.

How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool.

Is Going Viral The Right Goal For Your Content?

SocMed Sean

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics?

Top Five: Ottawa Senators’ PR offensive

Sherrilynne Starkie

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Announces Two New Video Ad Buying Options to Maximize Revenue Potential

Social Media Today

Facebook's adding some new buying options for its video ads as it seeks to maximize the option's revenue potential

Buy 171

5 Tips for a Flawless Holiday Social Campaign

Ignite Social Media

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows.

Facebook Partner Categories Removed: What Now?

Jon Loomer

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options.

Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

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How to Create a Perfect Social Media Landing Page

Kikolani

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani. Social Media

Infographic: How to measure social media ROI

Sherrilynne Starkie

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively.

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Do Facebook Page Likes Still Matter?

Social Media Today

Do Facebook page likes still matter? The short answer is 'not as much as they used to' - contributor Nathan Mendenhall explains why in this post

Social Media Moving Towards Private Messaging

Ignite Social Media

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging.

Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021.

Social data for media planning: how to enrich content and the media plan using social data

Audiense

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.

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