Waxing UnLyrical

SEPTEMBER 11, 2018

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

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Jon Loomer

SEPTEMBER 18, 2018

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram.

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Meltwater

SEPTEMBER 27, 2018

Have you ever wondered why some content on social media goes viral? Or why seemingly strange social media trends catch fire and others fall flat?Believe it or not, there's a whole lot… Read More >>>.

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Sherrilynne Starkie

SEPTEMBER 12, 2018

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world. His predictions, seen with hindsight, make pretty interesting reading. In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point).

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SocMed Sean

SEPTEMBER 9, 2018

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics? Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral” And often times, they are led to believe that this could be true because some social media huckster on Fiverr said they would drive “thousands of views to your content” for

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Social Media Today

SEPTEMBER 13, 2018

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

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Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

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Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

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The Social Media Hat

SEPTEMBER 17, 2018

If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Here's how to start your Influencer Marketing.

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SocMed Sean

SEPTEMBER 19, 2018

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments. This kind of sucks for those time when you want to upload vacation photos that are stored on an SD card from your digital camera.

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A beginner's guide to social media automation tools and getting automation right.

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Social Media Today

SEPTEMBER 26, 2018

LinkedIn is officially launching its new 'Talent Insights' platform, which enables recruiters to tap into LinkedIn's unmatched professional dataset to make more informed, strategic decisions.

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Ignite Social Media

SEPTEMBER 17, 2018

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business. Your business may currently be on Instagram, but we have a few tips for how to maximize your efforts. Create visual consistency.

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Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Here’s the email: If you’re left wondering what to do with these changes, read on. What is Partner Category Targeting?

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Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Social Media Hat

SEPTEMBER 26, 2018

Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?

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SocMed Sean

SEPTEMBER 27, 2018

When it comes to blogging, the phrase “birds of a feather, flock together” rings very true. Those that visit your blog and read your articles consistently likely care about many of the same things you care about. Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks.

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Social Media Today

SEPTEMBER 25, 2018

A little appreciation goes a long way, and that principle equally applies to your social media audience. These days in social media marketing, consumers have become more accustomed to what social platforms are about and informed about how they work - and subsequently, what benefits they provide.

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Ignite Social Media

SEPTEMBER 28, 2018

Advertisers can now tap into Facebook Stories’ 150 million daily active users , with the launch of new ads in Stories this quarter. Before you start adding Stories to your paid social strategy, here’s what you need to know about this new placement. Limited Objectives. Not all ad objectives support Facebook Stories. This placement is currently available on reach, video views, conversions, app installs, traffic, and lead generation objectives.

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Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page.

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Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Given that the average attention span of humans is approximately eight seconds and that it takes 6-7 brand touches for someone to remember your brand, you better find a way to make your brand memorable. Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

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Brands Instagram Meme Banking 141

Bill Hartzer

SEPTEMBER 8, 2018

Facebook requires that you confirm your identity as a United States Citizen when running ads related to politics or national issues. I just went through this process to confirm my identity as a US Citizen with Facebook, and here’s what I learned, along with some background about why I needed to go through this process. Interviewed on CBS News.

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SocMed Sean

SEPTEMBER 29, 2018

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option. Don’t be frustrated, though, the details throughout this post will help you adjust the Gmail view permanently (or at least until the next Gmail update) to look more like the Classic view.

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Google Tips Examples List 239

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Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Media Today

SEPTEMBER 9, 2018

Instagram is the fastest growing social media platform, with its range of tools and features being expanded on almost every day. Here's a look at the history and development of the image-sharing app.

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Ignite Social Media

SEPTEMBER 18, 2018

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows. According to eMarketer social media advertising is expected to account for nearly $30 billion of all digital ad spending, no doubt Q4 and the holiday season is going to contribute greatly to that number.

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Campaign Tips Meeting Social Media 142

Audiense

SEPTEMBER 7, 2018

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.

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agora pulse

SEPTEMBER 25, 2018

Did you hear the news? You can now post to Facebook Groups with Agorapulse. This is a big deal for any Facebook group manager who wants to be more strategic and effective in the way that they use their group. As the manager of several Facebook groups, this feature helps me further streamline my work. Rather than needing to manage my pages in Agorapulse, and then log into Facebook to post my content in my groups, I can now do it all in one place.

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Oktopost

SEPTEMBER 11, 2018

So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content. Perhaps you know […].

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Kikolani

SEPTEMBER 4, 2018

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani.

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Social Media How To Platform Facebook 120

Social Media Today

SEPTEMBER 27, 2018

While they haven't become the all-encompassing tool Facebook originally envisioned, the use of chatbots is rising. Check out this new infographic on the how and why of chatbots.

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Small Business Facebook Tools 167

Ignite Social Media

SEPTEMBER 18, 2018

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features. If your head is spinning from all the new Stories possibilities – or if you simply need a refresher – read on as we break down each new feature and how to best leverage them.

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Audiense

SEPTEMBER 12, 2018

This is a guest blog written by Michael Brito, EVP of Digital at Zeno Group. Connect with him on LinkedIn or Twitter. I have never been very good with math. I failed Algebra twice in High School and did everything I could to avoid taking more advanced classes. Today, I even have a hard time helping my 13-year-old daughter with her homework. That said, throughout my career, I h ave learned the importance of data–specifically how to interpret data to make better marketing and communications decisi

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