September, 2018

Trust Me, I’m a Communicator

Waxing UnLyrical

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves.

Psychology of Social Media: The Science Behind Why People Share Online

Meltwater

Have you ever wondered why some content on social media goes viral? Or why seemingly strange social media trends catch fire and others fall flat?Believe Believe it or not, there's a whole lot… Read More >>>. Social Media

Trends 122

[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world.

Hotels 244

Self-care is not selfish. Tell a friend!

Janet Fouts

What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime.

More Trending

How to Strategically Post to Facebook Groups with Agorapulse

agora pulse

Did you hear the news? You can now post to Facebook Groups with Agorapulse. This is a big deal for any Facebook group manager who wants to be more strategic and effective in the way that they use their group. As the manager of several Facebook groups, this feature helps me further streamline my work.

Groups 162

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following.

Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies.

News 227

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

[SOLVED] How Do I Permanently Change Gmail Back To The Classic View?

SocMed Sean

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option.

Google 212

Facebook Requires Identity Confirmation When Running Political Ads

Bill Hartzer

Facebook requires that you confirm your identity as a United States Citizen when running ads related to politics or national issues.

Top 6 Ways to Use Agorapulse’s Inbox Assistant to Streamline Your Marketing

agora pulse

One social media account is a lot to keep up with. Most businesses are tackling anywhere from two to five, and social media managers are tackling many, many more.

How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Compare Audience Sizes on Instagram vs. Facebook

Jon Loomer

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever.

1310 News Powerlunch: Will Ottawa support the Sens this season?

Sherrilynne Starkie

I visited Mark Sutcliffe for the PowerLunch at 1310 News last week and enjoyed connecting with him and Kurt Stoodley, broadcaster and real estate professional. We discussed the potential for reinstating weekly garbage collection Ottawa.

News 212

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands?

Brands 137

How to Create a Perfect Social Media Landing Page

Kikolani

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani. Social Media

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Manage Multiple Ad Account Comments In One Place

agora pulse

If you are running Facebook or Instagram Ads and people are commenting on them, then you know how hard it is to keep track of all those comments. Things get even tougher when you are split testing and not all of the posts appear on your Facebook Page Timeline or Instagram Feed.

Social data for media planning: how to enrich content and the media plan using social data

Audiense

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.

Data 128

Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021.

Top Five: Ottawa Senators’ PR offensive

Sherrilynne Starkie

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.

Team 212

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Partner Categories Removed: What Now?

Jon Loomer

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options.

How to Use Facebook Groups for Your Brand or Business

Social Media Today

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses

Groups 171

Is Going Viral The Right Goal For Your Content?

SocMed Sean

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics?

Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

Data 125

On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

When something happens to an employee outside of work, how that company responds is representative of the company culture.

ROI 117

Infographic: How to measure social media ROI

Sherrilynne Starkie

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively.

ROI 195

Instagram Builds Shopping App to Compete with Amazon

Socialmedia.biz

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own.

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Social Media Today

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance

Big Idea Marketing Trends That Can Transform Your Brand

Meltwater

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the… Read More >>>. Content Marketing

Trends 114

How Agorapulse Helped This Media Agency Free Up More Time For Client Innovation

agora pulse

Digital service providers don’t sell a physical, tangible product. They sell time. Time in a busy digital agency is a precious and extremely limited resource. It needs to be managed and balanced like ball bearings rolling across the deck of a ship in rough seas.