Thu.Apr 04, 2019

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Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. From there it evolved into email discussion lists (who remembers LISTSERV?

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5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

Social Media Today

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.

LinkedIn 168
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3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully. In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results.

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3 Lessons Brands Can Learn from Glossier's Instagram Success

Social Media Today

What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following.

Instagram 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Benefits of “Lean Six Sigma” Philosophy in Management

The Realtime Report

Benefits of “Lean Six Sigma” Philosophy in Management. Problem-solving is irreplaceable in the corporate world. Although it sounds simple on paper, it requires unrivaled strategies. One of the strategies that big companies in the world have used is famous — “Lean Six Sigma” philosophy. Even though major companies have used this approach to solve managerial problems, it remains one of the most complex problem-solving strategies.

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SMT's State of Marketing Automation Survey 2019 - Part 4: Future of Automation

Social Media Today

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

Survey 166

More Trending

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On the Demise of Facebook's News Feed, and the Rise of Messaging

Social Media Today

Facebook is slowly moving away from the News Feed, and towards messaging - and brands would benefit from following the same path, explains contributor Larry Kim.

Feed 168
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Why Social Media Influencers Are Integral To Tech Culture

Forbes Social Media

How do social media influencers create micro-cultures of real tech interest and discussion and how might social media influencers recreate cultural discussions as marketing while this form of marketing interlopes on real lives and real social debates?

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Twitter Adds Streamlined In-App Appeal Process for Reported Tweets

Social Media Today

Twitter has added a new, streamlined appeals process for reported tweets which will help users unlock their accounts for incorrect reports.

Process 167
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The Ultimate Employee Advocacy Guide For Financial Services

Oktopost

This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience. At the same time, the proliferation of voices and platforms has made it harder than ever to capture and hold that audience’s attention. For some industries, the challenge goes beyond merely standing out from the crowd.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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SMT's State of Marketing Automation Survey 2019 - Part 3: Opportunities of Automation

Social Media Today

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

Survey 135
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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher. The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways.

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Twitter is Testing Out New Labels to Clarify Tweet Reply Streams

Social Media Today

Twitter is testing out a new option which would label tweets to clarify who's saying what in reply threads.

Twitter 167
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Here's The Problem With Google's Innovation Strategy

Forbes Social Media

This week has seen Google pull the plug on two products it once had hight hopes for: Google Inbox and Google+. But one thing is "failing well" and another thing is not caring about your users, not showing any respect or abandoning them after they’ve invested in your product.

Google 56
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Social Media Today

Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app.

Tools 167
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Concerns Raised Over Australia's 'Rushed' Social Media Law

Forbes Social Media

Following the Christchurch terrorist attack, the Australian parliament has passed legislation requiring social media platforms to identify and start removing 'abhorrent violent material' within an hour.

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Should Publishers Use Facebook's 'Breaking News' Label?

Social Media Today

Facebook has been slowly rolling out its 'Breaking News' label to more publishers - but does it actually help improve reach?

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Social Media Wars: When Generational Cohorts Don't Play Nice

Forbes Social Media

Social media is rife with a war of words between the generations blaming and bashing each other. What has evolved is a heightened tension between the generational cohorts as they compete for jobs, take on increased financial burdens supporting each other and coexist in a tech-driven society.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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WhatsApp Makes is Business App Available on iOS, and in More Regions

Social Media Today

WhatsApp has launched an iOS version of its business app, a year after launching the tool on Android.

Tools 164
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Snapchat Enters Gaming With Six New Titles

Forbes Social Media

Six social games are being rolled out worldwide today to Snapchat, according to the company.

Company 53
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7 LinkedIn Mobile Features That Accelerate Relationship Building and Lead Gen

Social Media Today

Are you making best use of these features within LinkedIn's mobile app?

Mobile 166
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Snap Takes A Page From Netflix’s Handbook, Draws From User Data To Pick Programs

Forbes Social Media

Snap announces 10 new Snapchat original series, which it develops to reflect the tastes of its users.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing. Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away.

Metrics 199
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How-To Guide for Calculating Influencer Marketing ROI

Social Media Strategies Summit

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. .

ROI 103
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8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

Social Media Today

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements.

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Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts?

ProBlogger

The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an important issue, and one bloggers don’t always think about.

Sample 46
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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10 Steps to Improve Your Content Marketing Strategy in 2019 [Infographic]

Social Media Today

Here are some key tips to help improve your approach to content marketing in order to maximize your results.

Content 168
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Influencer Marketing Benchmarks 2019 [Infographic]

Social Media Today

What are the biggest challenges and concerns with influencer marketing, and what can you expect? Check out this infographic.