Thu.Apr 04, 2019

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing.

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

8 Steps to a More Effective Social Media Marketing Strategy [Infographic]

Social Media Today

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Steps to Improve Your Content Marketing Strategy in 2019 [Infographic]

Social Media Today

Here are some key tips to help improve your approach to content marketing in order to maximize your results

More Trending

5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

Social Media Today

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy

The Ultimate Employee Advocacy Guide For Financial Services

Oktopost

This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience.

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Social Media Today

Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. With the rise of smartphones, every user has become their own publisher.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter Adds Streamlined In-App Appeal Process for Reported Tweets

Social Media Today

Twitter has added a new, streamlined appeals process for reported tweets which will help users unlock their accounts for incorrect reports

Why Social Media Influencers Are Integral To Tech Culture

Forbes Social Media

How do social media influencers create micro-cultures of real tech interest and discussion and how might social media influencers recreate cultural discussions as marketing while this form of marketing interlopes on real lives and real social debates

Influencer Marketing Benchmarks 2019 [Infographic]

Social Media Today

What are the biggest challenges and concerns with influencer marketing, and what can you expect? Check out this infographic

Snapchat Enters Gaming With Six New Titles

Forbes Social Media

Six social games are being rolled out worldwide today to Snapchat, according to the company

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter is Testing Out New Labels to Clarify Tweet Reply Streams

Social Media Today

Twitter is testing out a new option which would label tweets to clarify who's saying what in reply threads

#257: How to Sell More by Offering Less

Amy Porterfield

Are you making it as easy as possible for your followers to buy from you? Is it possible to put out too much content? Many of us, myself included, struggle with thinking more is more when it comes to the products, services, and programs that we offer our potential customers. It may seem counterintuitive, but […]. The post #257: How to Sell More by Offering Less appeared first on Amy Porterfield | Online Marketing Expert.

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WhatsApp Makes is Business App Available on iOS, and in More Regions

Social Media Today

WhatsApp has launched an iOS version of its business app, a year after launching the tool on Android

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How-To Guide for Calculating Influencer Marketing ROI

Social Media Strategies Summit

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

On the Demise of Facebook's News Feed, and the Rise of Messaging

Social Media Today

Facebook is slowly moving away from the News Feed, and towards messaging - and brands would benefit from following the same path, explains contributor Larry Kim

Feed 130

Snap Takes A Page From Netflix’s Handbook, Draws From User Data To Pick Programs

Forbes Social Media

Snap announces 10 new Snapchat original series, which it develops to reflect the tastes of its users

3 Lessons Brands Can Learn from Glossier's Instagram Success

Social Media Today

What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following

Social Media Wars: When Generational Cohorts Don't Play Nice

Forbes Social Media

Social media is rife with a war of words between the generations blaming and bashing each other. What has evolved is a heightened tension between the generational cohorts as they compete for jobs, take on increased financial burdens supporting each other and coexist in a tech-driven society

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

7 LinkedIn Mobile Features That Accelerate Relationship Building and Lead Gen

Social Media Today

Are you making best use of these features within LinkedIn's mobile app

Here's The Problem With Google's Innovation Strategy

Forbes Social Media

This week has seen Google pull the plug on two products it once had hight hopes for: Google Inbox and Google+. But one thing is "failing well" and another thing is not caring about your users, not showing any respect or abandoning them after they’ve invested in your product

SMT's State of Marketing Automation Survey 2019 - Part 4: Future of Automation

Social Media Today

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future

Concerns Raised Over Australia's 'Rushed' Social Media Law

Forbes Social Media

Following the Christchurch terrorist attack, the Australian parliament has passed legislation requiring social media platforms to identify and start removing 'abhorrent violent material' within an hour

Should Publishers Use Facebook's 'Breaking News' Label?

Social Media Today

Facebook has been slowly rolling out its 'Breaking News' label to more publishers - but does it actually help improve reach

Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts?

ProBlogger

The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. You probably already know you should use “I” and “you” in your blog posts.

SMT's State of Marketing Automation Survey 2019 - Part 3: Opportunities of Automation

Social Media Today

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future