Thu.Aug 29, 2019

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Health And Safety Tips For A Better Work Environment

The Realtime Report

Health and Safety Tips for a Better Work Environment. Do you know why workplace health and safety is important? Even if your company has safety guidelines in place, are people abiding by the rules? Workplace hazards impact the wellbeing of employers and employees alike. No one wants to put their life at risk because of work, so why not learn how to keep injuries and accidents at bay?

Tips 170
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The Benefits of Seeking Strategic Input from Influencers, as Opposed to Prescriptive Campaigns

Social Media Today

Incorporating influencers from the early stages of your campaign creation process will help ensure that you're maximizing their creative capacity and engagement.

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How to solve the #womenintech problem

Meltwater

I recently gave a talk as part of Meltwater’s Women in Tech initiative at our Shack 15 data science hub in Shoreditch.I asked a group of Meltwater female managers and… Read More >>>.

How To 113
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5 Indisputable Reasons Why You Need a Blogging Strategy

Social Media Today

Building an effective blogging strategy can help boost brand awareness, website performance, and ultimately, conversions. Here are some tips.

Strategy 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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19 use cases of audience intelligence within different campaign phases

Audiense

Audience intelligence is not only synonymous with innovation and technological disruption, but also one of the most valuable resources available to the different job roles that perform their activity within agencies, consultants or the brands that have them in-house, and also adds value to each of the phases and processes in the development of a campaign.

Campaign 104
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Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

Social Media Today

A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment.

Hashtag 168

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Facebook Announces New Business Tools for Messenger Interactions

Social Media Today

Facebook has announced a new set of business interaction tools for Messenger, including new lead gen and appointment booking options.

Tools 167
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#278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch with Jamie Sears

Amy Porterfield

Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch? Would you believe me if I also told you that student was an elementary school teacher? How about a mother of five? Well, friend, I’m here to tell you that Jamie […]. The post #278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch with Jamie Sears appeared first on Amy Porterfield | Online Marketing Expert.

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3 Ways to Use Video in Remarketing Campaigns (and Why You Should)

Social Media Today

If you’re looking to take your online ad campaigns to the next level, video retargeting might just be what you're after.

Campaign 167
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4 Very Worrisome Things About Hurricane Dorian

Forbes Social Media

4 really worrisome things about Hurricane Dorian from the perspective of the former President of the American Meteorological Society.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook's Testing a New Screen-Sharing Option for Messenger

Social Media Today

Facebook is working on a new Messenger feature which would enable you to broadcast what you're seeing on your phone screen.

Facebook 167
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Why You Should Skip Iceland And Go To These 9 Under-the-Radar Places

Forbes Social Media

Here, we've got nine under-the-radar places that are giving Iceland a run for its money.

96
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Facebook Seeks to Strengthen its Political Ad Requirements Ahead of 2020 US Election

Social Media Today

Facebook is looking to improve its political ad transparency tools as part of its preparations for next year's US Presidential Election.

Facebook 164
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5 Ways Nonprofits Can Mitigate Potential Backlash Related To Their Boards And Wealthy Donors

Forbes Social Media

After recent high-profile controversies involving nonprofit organizations and the political views of their board members and wealthy donors, many charities find themselves between a rock and a hard place. What can nonprofits do to avoid or mitigate these kinds of disruptions?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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3 Reputation Management Tasks You've Never Considered - but Should Be Doing

Social Media Today

Reputation management is a key consideration for all businesses - here are some tips to consider.

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When Yoho! Met Dazed: How the New Media-Retail Supergroup Plans to Captivate China's Gen Z

Forbes Social Media

Today's launch of new culture-commerce-events coalition between British group Dazed Media - the original window onto countercultural youth - and hyper-influential Chinese streetwear empire Yoho! heralds an unprecedented East-West synergy engineered to unleash the authentic voice of Gen Z China.

Retail 53
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4 Automation Skills Every Marketer Needs to Have

Social Media Today

These are the automation skills marketers need to remain competitive in the workplace.

Skills 167
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We Must Restore Provenance To The Web To Combat Digital Falsehoods

Forbes Social Media

Beneath the rise of misinformation, disinformation, deep fakes, digital falsehoods and foreign influence today is the loss of provenance on the modern Web.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Pinterest Will Limit Search Results for Vaccine-Related Queries to Content from Official Health Outlets

Social Media Today

Pinterest is boosting its efforts to stop the spread of vaccine misinformation on its platform.

Content 155
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What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Pixlee

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! They promote healthy skincare routines; the “healthy” part referring to proactive sun protection, as their products all contain sunscreen.

Brands 40
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How to Spot a Bad Influencer

Waxing UnLyrical

Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. These are people just like you and me who have built a following online by giving great advice, performing silly stunts or something else.

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8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

Social Media Today

Looking to improve your social media marketing approach? This overview provides the fundamental framework for an effective strategy.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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13 essential Twitter stats to guide your strategy

Sprout Social

Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts. After all, there are roughly 500K tweets sent per minute , so while that may seem like more than enough opportunity for reaching vast audiences, you’ll also want to ensure you’re on the radar of those who matter most to your business.

Strategy 100
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LinkedIn Sales Navigator Turns Five - An Overview of the App's History [Infographic]

Social Media Today

LinkedIn's Sales Navigator platform is five years old - here's a look at how the app has developed over time.

Overview 149
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Facebook Admits 'Technical Error' In Messenger Kids App Connected Children With Strangers

Forbes Social Media

Facebook acknowledged on Thursday in a letter to two Democratic senators that a design flaw in its Messenger Kids app allowed users under the age of 13 participate in group chats with strangers, without their parents permission, essentially letting those kids sidestep one of the core security fe.

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10 Steps on the Employee Influencer Journey [Infographic]

Social Media Today

Establishing an employee advocacy program can significantly boost your digital marketing efforts.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.