Tue.Jan 25, 2022

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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window. Understanding Aggregated Event Measurement.

Report 202
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What Role Does Audience Data Play in the Shopper Journey of 2022?

Audiense

Everything. The consumer shopper journey today is more dynamic and unpredictable than ever before. It's dynamic because consumers can shop at any time of the day, anywhere they want, and there are hundreds of apps that can deliver a customized shopping experience.

Data 176
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Your Guide to Understanding How Hashtags Work on Twitter

SocMed Sean

Social media has taken the world by storm over the past decade and has become one of the premiere ways to grow your brand in the modern generation. One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly. But how can you grow your following on Twitter to build your brand? One of the best ways to stand out to your target audience is by utilizing hashtags.

Hashtag 130
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Twitter Updates Video Playback in the New Version of TweetDeck

Social Media Today

Twitter continues to refine its updated version of its native tweet management platform.

Tweetdeck 181
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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6 Easy Canva Video Ideas to Catch Attention (+ Templates)

Socially Sorted

Looking for easy Canva video ideas that stop the scroll and catch attention? In this post, I share 5 Canva video ideas that are super easy to edit for your industry and audience. Video is everywhere and we are constantly being expected to create video for social media. But who has the time? It can […]. The post 6 Easy Canva Video Ideas to Catch Attention (+ Templates) appeared first on Socially Sorted.

Template 137
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Google Proposes New 'Topics' Approach to Replace Cookie Tracking

Social Media Today

With Google looking to phase out cookie tracking, it's seeking an alternative means to enable advanced ad targeting and data insight.

Proposal 148

More Trending

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TikTok Launches 'Instant Pages' Ad Display Option to Improve Load Times and Response for Promotions

Social Media Today

The new option will provide a faster, more responsive way to showcase your brand and products from your TikTok ads.

Products 153
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Survey Reveals That 41.3% Of Startups Don’t Have a Digital Marketing Strategy

The Realtime Report

Survey Reveals That 41.3% Of Startups. Don’t Have a Digital Marketing Strategy. Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. They included Simple, Vochi, Zenia, Froot, Saga Sleep, and more. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA.

Startup 91
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TikTok Faces Creator Backlash Over Flawed Payment Models

Social Media Today

TikTok could have a new battle on its hands, with top creators calling for a bigger slice of the platform's revenue pie.

Platform 148
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#428: 430 Episodes, 9 Years, Over 34 Million Downloads & The Truth About My Podcast

Amy Porterfield

The good, the bad, and the ugly about the platform that reaches millions Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it? If this sounds anything like you, then read on my friend–because I’m about to share the honest-to-God […]. The post #428: 430 Episodes, 9 Years, Over 34 Million Downloads & The Truth About My Podcast appeared first on Amy Porterfield | Online Marketing Expert.

Energy 107
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Outlines Key Areas of Growth, Including the Rise of Shorts and its Expanding Creator Economy

Social Media Today

YouTube is on track to solidify its position in 2022, with a range of plans to help improve its connection with creators.

YouTube 148
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Lawyers, Is This What Is Holding You Back From Creating and Posting Content? You’re Not Alone.

Myrland Marketing

One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer because every professional from every size firm can send the message they know what they are talking about and that they are the go

Content 98
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Twitter Adds New Data Tracking Options to Ad Manager, New Overview of Tag Events

Social Media Today

The new tools are designed to help improve ad targeting, and replace data lost as a result of Apple's ATT update.

Overview 148
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How to Increase Your Blog Traffic with Pinterest

Blog2Social

Optimize Your Content For Search Pinterest is an amazing tool for generating traffic to your blog. This visual platform is perfect for connecting with like-minded people, giving your followers even more content, and getting inspiration for new blog posts. The average Pinterest user can enjoy creating their own boards and pinning things like recipes, products […] Der Beitrag How to Increase Your Blog Traffic with Pinterest erschien zuerst auf Blog2Social Blog – Tips for social media marketi

How To 97
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Twitter Reports a Jump in Government Removal Requests in Latest Transparency Report

Social Media Today

Twitter's various clashes with certain governments and authorities could become a bigger point of concern.

Report 148
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. All these interactions – from the first ad impression to every “Please help” Tweet customers send – define your customer journey.

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LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

Social Media Today

The new campaign aims to highlight LinkedIn's role in the evolving professional environment,

Campaign 148
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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with your customers. 1.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Betty White Challenge Shows How The Power Of A Hashtag Is Alive And Well

Forbes Social Media

On Twitter, the trending hashtag #BettyWhiteChallenge went viral recently, in part because we’re all remembering the beloved comedian, it was an easy challenge to compete (just donate $5 to your local animal shelter), and because we all like trending topics.

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How To Connect and Manage Bluetooth Connection In Windows 11

Tweaklibrary

Upgraded to Windows 11 from Windows 10 and are noticing changes here and there? Well yes! It’s a slightly new feel and it may take a little while for you to get around. Let’s pick up something that users are finding a little tough to access and that is Bluetooth, your doorway to form a connection with a variety of peripherals like headphones, webcam, earphones, mouse, keyboard, speakers, and the list goes on.

How To 24
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Pepsi And Walmart Each Facing Calls For Boycotts On Twitter – Do Social Media Boycotts Actually Matter?

Forbes Social Media

Boycott hashtags that get even tens of thousands of retweets are just quickly overtaken by the next big thing.

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7 Ways to Add Double-Layer Security in iPhone to Safeguard Data

Tweaklibrary

iPhone has the best security features when compared with other OS in the world but despite the high level of security provided in the iPhone, there are some loopholes by which your data can be at stake. Data can be compromised by various methods like giving unauthenticated apps permissions to access your iPhone’s hardware and software which collect your data and can sell it to another vendor.

iPhone 19
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.