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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

YouTube 113
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

They’re social. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Simply basing marketing on demographics alone is simplistic and patronizing. Make 2015 the year you put mindful social marketing into practice.

Marketing 145
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Everything Brands Need to Know About TikTok in 2020

Hootsuite

It’s been a minute since TikTok crashed the global social media party in 2018. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok is the sixth largest social network now. important; }. And a lot has happened.

Brands 145
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. But internal data from March 2019 shows that its largest age demographic (42%) is the young adult crowd.

Marketing 145
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Social Media Measurement and the Stages of Change | Bare Feet Blog

Bare Feet Studios

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. I think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! First – The Guiding Principles of Social Media Transparency, Truth, and Trust.