Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior
Bill Hartzer
NOVEMBER 17, 2023
In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.
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