Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback. Empowering Your Employees.

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Survey How To Education Hotels 123

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 102

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Scams are prevalent.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In the above example, social listening produces data for each product to show which is the most popular at that moment. Another way of sourcing pain points is to just ask. pic.twitter.com/FROk4Jvail.

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Content Meeting Process Sentiment 144

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Behavioural Statistics is THE job of the future and of Big Data.

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Research Nielsen Sentiment Facebook 107

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Think of it as a real-time focus group that provides honest, unfiltered feedback. It may seem like asking for too much but trust me, you’re worth it.

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Survey Brands Sentiment Template 91

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. 2019 Content Marketing Calendar Quick Start Toolkit.

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Campaign Social Media Content How To 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

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Data Social Media Metrics Analytics 132

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Ignite Social Media

APRIL 7, 2021

of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly. Hashtags are your friend on most channels. Just don’t overdo it.

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Organization Social Media Content Analysis 187

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Social media market research is collecting data and insights about your target audience via social media platforms.

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Research Social Media HootSuite Marketing 123

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. According to data collected by Statista , more than 50% of digital videos are now viewed on mobile in vertical format.

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Trends Social Media Data Authentication 111

ProBlogger

AUGUST 30, 2015

You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Invite people from your email list to an informal focus group on the phone. Optimize your Instagram bio.

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Training Eventful Tips Analytics 20

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. You can create a stream to monitor keywords, brand or competitor mentions, and hashtags.

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Reputation Social Media HootSuite Sentiment 108

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. In Sprout, Listening Topics automatically backfill 30 days worth of data—perfect for topical events and trends.

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Brands Meme How To Advertising 114

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. The first stage of conducting a social media sentiment analysis is to collect data. On Instagram, you can monitor hashtags related to your products or brand name.

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Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Where there are searches, there’s valuable data. In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more.

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B2B Research Sentiment Marketing 113

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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Advertising Content Marketing Press Release 96

Buffer Social

OCTOBER 9, 2023

Messenger Data Collection Alert Messenger now alerts users on data collection upon clicking links. Increased awareness may affect user engagement with links – so be transparent about data practices to maintain trust. As you experiment, monitor AI campaign performance and have alternative strategies. Facebook 1.

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News Social Media Marketing Facebook 72

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

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Fashion Sentiment Collaboration Policies 98