Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Hashtags are the first step. The move makes Facebook altogether more searchable and integrates searches with other platforms which also use hashtags (most social networks!). Related articles.

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Audiense

JULY 5, 2021

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour.

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Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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Oktopost

FEBRUARY 9, 2021

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. A hashtag is created when the pound symbol is placed before a word or phrase, as in #hashtag or #B2Bmarketing.

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Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Pam Hughes

MAY 8, 2022

Do hashtags really increase the reach of your Instagram posts? However, Instagram Chief Adam Mosseri recently threw cold water on this notion by stating that hashtags are not helping views. Is it true that hashtags don’t have any effect on post views? This is despite the number of hashtags used.

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Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hootsuite

OCTOBER 21, 2021

But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

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Pam Hughes

NOVEMBER 22, 2021

How many hashtags should you use on Instagram to maximize engagement? However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience. On both fronts, more Instagram hashtags are indeed better. Posts with 20 hashtags have the highest average reach rate. What to do? Their main finding?

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Keyhole.co

SEPTEMBER 13, 2023

That’s where the right TikTok hashtags can help you. They can: Enhance your visibility Make your content go viral Generate trending content ideas Help you identify competitors and potential collaborators However, not all trending hashtags are relevant to your brand or add value to your marketing.

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Social Media Strategies Summit

FEBRUARY 1, 2024

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Image source Finally, be sure to gather all the same data points for your social channels to compare performance against your competitors. What hashtags do they use?

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Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. How To Find Trending Hashtags On Instagram?

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Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

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agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Need to share data with a client?

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Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

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Sprout Social

MARCH 4, 2021

In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. How to curate content based on data. And the best way to solve this is by looking at the data. Similarly, you need to use data to understand your audience, what they like and what resonates with them.

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Ignite Social Media

JANUARY 9, 2020

Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. We’ll also call out some pain points and things to keep in mind when you’re exporting data. One thing you don’t have a choice in, however, is the functioning date range for exporting data.

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The Social Media Hat

JUNE 3, 2019

Whether it's time of day or hashtags or something else, there is data to help you with Instagram. Are you looking at the right metrics?

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Audiense

JULY 5, 2021

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour.

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Ignite Social Media

FEBRUARY 13, 2024

In our analysis of over 60 commercials that aired during the 2024 Super Bowl, we found that only a handful utilized hashtags or prompted viewers to connect on social. This may have been an attempt to avoid relying on third-party data from social platforms due to new data privacy laws.

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Oktopost

JANUARY 5, 2021

The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. From their interests to the keywords and hashtags they use or follow. Social data can and should be used to influence your go-to-market strategy.

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Buffer Social

NOVEMBER 24, 2020

Ultimately, we want to give you more data and help you get better results. This will help people who view your report make sense of the data and understand your work. Here’s a pro tip: Instead of creating new reports every month, you can simply change the date period of your report to get the updated data. Get more data.

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Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. ClassPass has an opportunity here to mine their social data to see if this is an issue that other users often experience. Glad you asked.

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Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

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agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Every time you create a social media report , take the opportunity to review your audience data. In Conclusion.

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Webbiquity SMM

JUNE 1, 2021

Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. The heatmaps the tool provides give you detailed data about the maximum hovering areas, highest clicked buttons, and more. Be aware of data regulation policies.

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Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

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Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

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Data Social Media UGC Sentiment 52

The Realtime Report

APRIL 27, 2016

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. Today, Bourn announced a partnership with the original inventor of hashtags, Chris Messina , to help make this an unforgettable exhibition. Click To Tweet.

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Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Instagram’s native tools can help you scratch the surface, but true social media marketers have to benchmark, reconfigure and improve campaigns or Instagram strategies with the data.

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Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. At the start of the awards season, our social team set up a query around the #SproutSpotlights hashtag.

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Jon Loomer

NOVEMBER 20, 2022

How you filter your audience on the left will determine what data appears on the right. Once you’ve chosen your filters on the left, the data on the right will reflect those changes. This includes top hashtags… I question the value of this area. I don’t think these hashtags are particularly useful!

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Real Estate Overview Hashtag Price 187

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. Data equals relevance, and relevance equals success.

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Buffer Social

NOVEMBER 20, 2018

Data point: According to data from Meltwater, Tommy’s Superfoods’ #ThinkVeggiesFirst content on social media has reached more than one million people since the campaign started in February.

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