Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.

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Keyhole.co

MARCH 4, 2024

They do this by sharing personal glimpses into their shows and movies, interacting with their followers, and encouraging conversation and feedback. Creating trending content Netflix is known for creating trending content on social media, including memes and reels using trending audio, to increase the reach of their content.

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Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. With a net worth of USD 4.01

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Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

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Sprout Social

SEPTEMBER 15, 2021

Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies. Conversations around fall flavors spiked significantly on the day Starbucks unveiled its fall menu and again on September 1. Act on the anticipation for autumn early. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages.

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The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

You want to have a conversation.”. But – and it’s a big “but” – you don’t have to be that person to build a conversational, engaging brand voice. And those same conversations were going on at Columbus Regional Airport Authority, reveals panel host Sarah McQuaide. “We Now, you want to get that two-way communication going.

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? First, we wanted to uncover how many people use social media to join the March Madness conversation. Overall, the social performance is remarkable and reinforces the opportunity for marketers who invest in March Madness. And who risks being knocked out?

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Waxing UnLyrical

APRIL 30, 2013

Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” After she saw the meme, Susan started reporting the image and private messaging pages on Facebook with a request that they take down the image and/or meme. No harm intended. The crazy part?

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Ignite Social Media

MARCH 30, 2020

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Carusele is the influencer marketing agency created by Ignite, so check over there for more info. The conversion rate actually increased to higher than ever.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. What Emojis Mean for Marketers. What Makes Emojis So Appealing?

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Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

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Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

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Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.”

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The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. A lot of marketers develop a social media strategy a little late in the game. Does social media increase sales? You bet it does.

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Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

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Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. It comes down to proactively managing reputational risks with consumers, employees and the market on social.”

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Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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Pam Moore

SEPTEMBER 26, 2020

To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. Communicating on social networks is not the same as a real face to face conversation that happens between two or more human beings.

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agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

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Techipedia: Tamar Weinberg

MARCH 31, 2008

The idea of this meme is somewhat like previous memes , but it’s four times full of fun. You could call me a blogger of many hats or a social media maven or Internet marketing consultant. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. I’m so giving.)

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Socialmedia.biz

SEPTEMBER 26, 2016

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. What other viral marketing tools are in your bag of tricks?

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Hootsuite

OCTOBER 25, 2021

Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Why/why not?

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Later

JULY 3, 2020

Influencer marketing on IGTV is definitely a trend we expect to see more of in the future. Amid protests across the globe, Instagram has become the platform for conversations about racism and how to combat it. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular.

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Keyhole.co

OCTOBER 16, 2023

It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. But is running behind any and every popular hashtag the right way to go?

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Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. For example, if you want to get leads, you can look at metrics like clicks and conversions. LinkedIn marketing has great potential that should be used.

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Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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Likeable

AUGUST 18, 2020

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

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Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. You could say esports is having a moment.

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Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Need insight into an emerging trend?

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Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Don’t do it just because other brands are.

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Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture. Learn to listen .

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