Memes: Tips to Help Them Go Viral
MAY 11, 2015
Many of them are memes—images or short videos combined with text that often depict a popular celebrity, figure, or phrase. Grumpy Cat , Bad Luck Brian , and Success Kid are all viral memes that have been remixed over and over again. Memes may seem like frivolous Internet fun, but they can be powerful viral marketing tools. Take The Walking Dead as an example.
Memejacking: How to Get Started Marketing with Memes
MARCH 12, 2014
Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. It would probably be useful to cover the basics first, such as: What’s a meme? Why Does It Work?
How To Use Memes to Promote Your Business
Techipedia: Tamar Weinberg
MAY 22, 2012
A meme, according to Merriam Webster Dictionary , is “an idea, behavior, style, or usage that spreads from person to person within a culture.” ” Originally coined by evolutionary biologist and ethologist Richard Dawkins in the 1970s, a meme is something with which just about every member of a culture is familiar. For example, the simple act of swinging a hammer to drive in a nail would be considered a meme, or the way Bostonians pronounce the word “car.” Dissecting the meme. What makes a meme popular? Making Memes.
Marketing, Jacking and Mining Memes
NOVEMBER 12, 2012
Image by MeMe. One bubbling trend in online marketing is meme marketing. Memes are ideas, behaviors or styles that spreads from person to person within a culture. Now guerrilla marketers and companies want to create their own memes. But that’s really just the latest version of viral marketing. “Meme Jacking” Lacks Strategy.
The LinkedIn Meme that Went Viral
MAY 21, 2013
A few of the guys from sales created some funny memes about LinkedIn and I posted one into my profile Monday morning. Withing an hour I was seeing that 3rd degree connections were engaged with the meme. Then Duncan Carvey posted the meme and it was injected to a whole new social graph and his update started to get engaged. LinkedIn is the professional network. link].
Eight Halloween Costumes for the Communications Professional
OCTOBER 17, 2016
Related Stories Improve Your Communications Strategy By Asking These Questions Top Free Content Marketing Tools for Beginners Categorization, Justification, and Your Brand Message. Communication Tools costume dress-up Halloween halloween for communications pro laura petrolino meme pokemonCan't decide what to dress-up as this Halloween?
The Ugly Side of Social Media Sharing
APRIL 30, 2013
On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her kids and the neighbor’s kids (all under 13 years old) became branded as “What is wrong with today’s kids?”
Newsjacking: The Good, the Bad, and the Superbowl
JANUARY 26, 2015
What could the deaths of innocent people or the downing of an aircraft REALLY teach you about PR/marketing/social media? Content Marketing Institute wrote about a series of brands who nailed the “poke a bit of fun at pop culture” style of newsjacking, including this Tweet, from DiGiorno Pizza. Oh, the memes. By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Serial.”
Why Transmedia Is The New Viral Gold For Influencer Marketing
The Realtime Report
MARCH 10, 2017
Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. This Is The Future of Marketing.
How to Create Your Brand Memes: Social Media Marketing Icons
MAY 15, 2015
Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent article, How to Create Brand Memes for Social Media Marketing , by the Personal Branding Blog. Creating a graphic brand meme is a great way to create a memorable brand for your customers, a popular way to reach audiences. Here are several ways memes can help your personal brand stand out from the rest. You will notice that many of these memes include a branded logo or text, which is a great way to spread the word.
Why I Write - Blog Hop "Old Fashion" Meme
Diva Marketing Blog
AUGUST 4, 2014
When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. However, I never really knew I was until I started Diva Marketing. Part of a meme is to tap a few friends who will take the concept and put their own spin on it.
Blogger's Block Should be a Meme
FEBRUARY 24, 2011
Increasingly, I'm working on new topics that might surprise you if you think I'm interested primarily in marketing. Fred Wilson posted a simple request yesterday and got an amazing response. He wrote that he was experiencing Blogger's Block , and he asked his readers to suggest topics. The response? Obviously, people—a lot of them—are interested in Fred's opinions. Blogging
Visual Content Lessons from Canva at Work
AUGUST 10, 2015
I mean come on, you have seen the statistics— getting “visual” is an extremely effective tactic when it comes to content marketing. While there are some exceptions (such as memes and other fun social content), in general every piece of visual content created by your organization should be built upon the foundation of your brand and brand guidelines. By Laura Petrolino.
5 Safe Social Media Tasks for Business Leaders
JUNE 5, 2015
Take a look at a few safe ways that leaders can harness the power of social technology to advance their companies: Post motivational quotes and memes. Post a quote or meme that has universal appeal and represents the leadership traits like determination, hard work, and courage. Influence Internet marketing Social Media Adobe Photoshop Air quotes Beyoncé Knowles brand Colloquialism Corporate communication Hashtag Meme social media twitterConsumers like leaders to be available to the public eye. Want to get your fans and followers pumped up? Recognize others.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
Seven Minutes To Viral Video Success
MARCH 9, 2012
In this TED Talk , Allocca spends a little over seven minutes walking us all through the fascinating world of YouTube, viral videos and the longevity of a meme. memes. viral marketing. kevinallocca memes onlinevideo tedtalk viralmarketing viralvideo youtubeThat's the job of Kevin Allocca. He is YouTube's trends manager and he sees what goes up (and what never makes it.or
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. However, you won’t get far without having a content marketing plan in place. Meme Generator.
Twitter and TV Superfans (Study)
JANUARY 26, 2017
How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Karp wrote, “Fans engage in the TV conversation all the time, whether it’s getting pumped for the upcoming show or watching sneak peeks before the episode airs, seeing what the actors or other fans are saying or following memes and hashtags after the show.”. Find and target superfans directly to amplify the spread of your marketing message. Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Dying to know what to expect for #Empire 's season finale?
Watching the Content Marketing Trend Fade to Black
NOVEMBER 16, 2015
Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with marketers failing to deliver results with general content than the role branded content has on the Internet. The B2B marketing crowd is moving beyond the content marketing trend and adapting account based marketing.
Essential viral marketing tools
SEPTEMBER 26, 2016
This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. What other viral marketing tools are in your bag of tricks? With 2.6 With Snip.ly Websta.me/hot
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Lets take a look at six such extensions that are perfect for content marketers: DrumUp. You can also schedule and post original content through the app.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. You could use visuals in a number of formats such as images, charts, infographics, memes and videos, to name a few. She writes extensively about social media and content marketing. Tools like Canva and Easel.ly
4 Internet Marketing Trends That Every Marketer Should Know
OCTOBER 6, 2015
Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your use of humor in marketing your company sustainable? What about B2B?
The meme-ing of Christmas
The Way of the Web
DECEMBER 23, 2010
I’d been meaning to write about how social networks really do seem to have killed something with regards to blogging – the blog meme. Blogging augmented reality carl lyons dave cushman jonathan jacobs jonathan macdonald marketing neil perkin overhyped technology social mediaRather than posting and tagging people to get their opinions, which used to happen a lot a couple of years ago, people are just asking the same questions on Twitter and Facebook. Bit of a shame for longer answers (And the chance to get some backlinks!). Bugger. 1 = shit / 10 = showoff]. Jonathan J.
Creative Destruction in Marketing
OCTOBER 16, 2012
The movement towards data-driven marketing makes creativity the most important asset they can offer. Specifically, great marketers will engage in creative destruction of data driven norms and disrupt market standards to stand out. It’s not that they will ignore their customers and their feedback, the fruits of marketing automation’s analysis of big data.
Marketing Videos Don’t Have to Cost a Fortune
MAY 12, 2015
I know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Our typical marketing videos cost about $6,000. Better results make them want to produce even more marketing videos! By Tony Gnau.
How to Leverage the Power of Trending Topics
Convince & Convert
APRIL 30, 2015
Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. He’s also the subject of a quirky internet meme that’s still going strong after four years. The best memes and trending topics make light of situations and human behavior. It’s okay to “memejack,” or create your own play on popular memes or trending topics of the moment.
Speakin' Like Them
Social Media Marketing
SEPTEMBER 19, 2011
First uttered some 2,000 years ago, it is a quote that today is even more important for marketers and communicators to keep in mind as we think about what we're trying to accomplish. meme fun social mediaThe website blossomed, followed by a more recent foray into Facebook , and here we are today. And today there are a number of individuals and sites who like to play along.
RIP Spammy Twitter Marketers (#RIPTwitter)
FEBRUARY 8, 2016
A Twitter meme — #RIPTwitter — took the social network by storm over the weekend. The meme was so overpowering it caused founder and current CEO Jack Dorsey to make a statement and allay concerns: Hello Twitter! It would probably make the experience better by eliminating bad spammy link-based Tweets usually sourced by marketers and inane ranters. to 5 p.m.,
All About Internet Memes [Infographic] | pamorama
AUGUST 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact All About Internet Memes [Infographic] by Pam Dyer on August 31, 2010 Share Here’s an infographic by Online University that does a good job of describing Internet memes and the sites that host them. The infographic presents a great mix of some of the funniest, most popular memes in Internet history.
Are We Too Busy For Great Marketing?
Convince & Convert
OCTOBER 30, 2015
In addition to the video, JetBlue also created a dedicated Tumblr page appropriately named jetbluehumankinda.com , which hosts a series of meme and GIF style content that support key points around what being too busy is doing to our happiness. So, what can you learn from this marketing campaign/PSA? Seek Inspiration From Your Company’s Core Values. Social Media Case Studies
Why Content Marketing Fails
APRIL 4, 2011
Content marketing seems to be the meme du jour. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful , and consumers have been less bullish, with only 14% trusting corporate blogs in recent years. The reason most organizational content fails lies in the fact that they are marketing initiatives.
A Fascinating New Trend
JULY 5, 2012
Have we become tired of LOLCats , Someecards and other random memes? Fascinating memes. The Internet provides a deep river of flowing memes that are fascinating (and funny) to watch. On top of that, the majority of these memes disappear without notice as well. In makes me wonder: if these random memes can go viral (and we can debate the definition of "viral" at some other point in time), why do brands (which have access to resources and more creative horsepower than the average human being) struggle so hard to find their groove? Follow the memes.
How to Market Your Brand to All Generations with Social, Content, and More
FEBRUARY 27, 2017
If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches across generations. There’s been a lot of research done on targeting your marketing to specific demographics , but how can you create a plan that reaches a broad audience while still being effective? Basics of Cross-Generational Marketing.
How to Use Reddit to Boost Your Marketing through the Roof
DECEMBER 9, 2014
Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Despite all of this, Reddit has been almost completely abandoned by marketers, largely due to its reputation of apathy and even hostility towards marketing efforts in the past. Honest Marketing.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Here are five more reasons snackable content is so successful—and why your content marketing strategy needs it now more than ever. Puh-lease.
Funny Business: The Best Digital Marketing Humor, 2013 Edition
JULY 15, 2013
One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.” ” There are three kinds of marketing data analysts: those who can count and those who can’t.
9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)
JULY 28, 2016
Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. But it seems many are still bewildered by social media marketing. To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Social Media Marketing