Convince & Convert

FEBRUARY 10, 2010

You still need to know how you are going to use these platforms. Note to Flowtown if you are reading this: If you added another level of insight as to how people are using these platforms, that would be a real benefit. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. PitchEngine provided a platform for people to get their word out. The new PitchEngine platform (launched about three weeks ago), takes things to the next level. Social media has changed the way we communicate. Does that drive business to you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. Most social platforms have some basic native scheduling options. Manage cross-platform campaigns in a central location.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

JANUARY 24, 2024

Social media customer service templates are pre-written, standardized responses. They’re designed for use by busy social media marketers and content creators when interacting with customers and followers on social media platforms. Why are social response templates so handy?

Template 101

Template Templates Social Media HootSuite 101

Convince & Convert

JULY 14, 2010

No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. Social media exists and organizations are in it whether they choose to be or not. On occasion, each has even taken action related to the “conversations”.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. This article really helps to give the guidance so that SM platforms are not a strategy but the tools.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 6, 2010

All in the spirit of sharing good news, companies have a huge opportunity to ride the high wave of CSR through social media, spread the word, amplify their cause(s) and galvanize powerful network of friends. By transparent, I mean keep it real and no lip service.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. Thanks for bringing that into the conversation. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. As a PR professional in India and with Social Media gradually gaining ground in the country these questions offer the right guidance on how firms should be taking things forward. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I also think that there is a lot of potential in the often overlooked message board communities that existed well before both Facebook and Twitter.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 22, 2010

[link] Whats Up Interactive Why You're the Key to Social Media Success [link] via @jaybaer [link] membershipjedi An old, wise CEO once shared his feeling regarding innovation: “pioneers bleed&#. That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 13, 2010

[link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too).

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, figuring out what you want to do on Twitter is not your “social media strategy” – it’s just a short-term, tactical plan for a platform that survives despite its shortcomings.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

MARCH 9, 2010

There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers. It's my experience that not every kind of organisation gels nicely with social media, certainly in the standardised, more-popular forms. But, what about photographers or digital cameras?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Some kid cracked the code on how to keyword search Facebook conversations. I checked it out, and tweeted it.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. You certainly covered some great reasons to that point.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. Without Facebook, blogs, Twitter, and other social platforms, the average website was more like a barren ghost town than a digital success story.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. Without Facebook, blogs, Twitter, and other social platforms, the average website was more like a barren ghost town than a digital success story.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

The tools have been there to do things like this in email for awhile now, but social media is slightly behind the curve. Facebook makes targeting updates a cinch (choosing a specific group to send to), but most other platforms (namely Twitter) don't offer anything even close.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 25, 2010

Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. link] [link] LBS chat Q3 How can Starbucks' new content delivery network leverage location platforms? Great concept!

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable. (A

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? link] Michael Barber A relevant article by @jaybaer for all attendees of Thursday's #smcphx.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 21, 2010

We need to start getting specific about social media services and capabilities, and talk about the components of social media, not “social media&# as a whole. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I didn't try to do too much.

Social Media 127

Social Media Strategy Conference Eventful 127