Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Conversion rates.

Social Media 136

Social Media Content Lurker Metrics 136

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Ignite Social Media

MARCH 28, 2019

We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social!

Trends 130

Trends Social Media Influencer Newsletter 130

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Social media optimization (SMO) is an entirely different ballgame. “What’s the point of social media optimization, though?” Social searchability optimization. That’s fine!

Social Media 132

Social Media Strategy Engagement Hashtag 132

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Janet Fouts

JULY 7, 2014

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms.

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics.

Social Media 59

Social Media How To Metrics Sentiment 59

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Small Business Mavericks

MAY 8, 2014

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media.

Influencer 145

Influencer Social Media Marketing How To 145

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

yMarketingMatters

OCTOBER 4, 2013

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time!

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

The Realtime Report

APRIL 27, 2016

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. Today, Bourn announced a partnership with the original inventor of hashtags, Chris Messina , to help make this an unforgettable exhibition. Click To Tweet.

Hashtag 70

Hashtag Upcoming Curation Collaboration 70

Hootsuite

MAY 3, 2022

When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Devumi

NOVEMBER 21, 2014

Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images.

Hashtag 94

Hashtag Instagram How To Organization 94

agora pulse

JULY 10, 2018

No two small businesses have the same social media marketing objectives. That’s why it’s so important to create a targetted social media marketing plan that takes your location, target market, products and services, and sales objectives into account. Use location hashtags. Search for hashtags.

Small Business 83

Small Business Platform Social Media Hashtag 83

Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. Because these same tactics have helped his agency achieve substantial and sustained growth in social media engagement over the past five years: Check out the key takeaways from his presentation. Is it worth it? “Any

Transportation 196

Transportation How To Posterous Team 196

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. University of Kentucky.

Education 163

Education Examples Content Nielsen 163

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Direct Marketing Observations

FEBRUARY 5, 2010

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 1) Create a Social Media case study of who is talking about your company both in good & bad ways. 3) On-going social media education !

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.

Analysis 106

Analysis Sentiment Marketing How To 106

Likeable

DECEMBER 4, 2019

Whether your blog is established or just starting out, one of the best ways to make it even more successful is to promote it on social media (we promise, we’re not biased). Here are a few blog social media strategy tips from our resident experts: 1. A one-size-fits-all approach just doesn’t work on social media.

Social Media 58

Social Media Strategy Engineering SEO 58

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

Hashtag 40

Hashtag Brands How To Instagram 40

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Products 167

Products Social Media Tools HootSuite 167

Socialmedia.biz

JUNE 22, 2018

Unlike its traditional counterparts, social media has provided marketers with new and creative ways to leverage their content to make a more profound impact on fans. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Keyhole.co

NOVEMBER 13, 2023

Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content. It involves understanding how to make the TikTok search engine work in your favor so that your videos can be served to the right audience. Start conversations, ask questions in your videos, or run polls.

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

MAY 12, 2023

It can help you figure out which keywords to target in your ads to get the most clicks and conversions. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? Social media marketing Get more out of your social media campaigns to promote your brand.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

OCTOBER 19, 2022

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. How to drive higher TikTok conversion rates for your business.

HootSuite 92

HootSuite Trends Feed Feedly 92

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social media engagement essentially provides Google with external validation of a page’s value. Here are five ways to ensure your social media posting helps your SEO. Get conversations started.

SEO 60

SEO Social Media Engineering Hashtag 60

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Rebekah Radice

MARCH 9, 2015

Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media. Write down your goals.

Social Media 131

Social Media Statistics Groups Groups 131

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations.

Twitter 141

Twitter Survey Trends Hashtag 141