Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

MARCH 26, 2020

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . How social platforms are combating burnout.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Keyhole.co

MAY 9, 2024

Just like on other platforms, using hashtags categorizes your content, making it easier for your posts to reach their intended audience. Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129

Marketing How To Sample Samples 129

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What do we mean when we say social media viral video? How many views does a video need to be considered viral?

Video 127

Video Social Media How To Trends 127

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. “Think of the end at the beginning, always.”

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 129

Reputation Tools Brands How To 129

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. AI is also helping social teams understand and respond to audiences better.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. If you’ve got more time for social, use it.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

OCTOBER 31, 2023

Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. Here’s a look at how different types of AI writing prompts serve various purposes.

Tools 97

Tools How To Sentiment Training 97

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118

Patterns Sentiment Analysis Proposal 118

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

Eventful 112

Eventful Social Media How To Sports 112

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. LinkedIn analytics is like your personal dashboard for tracking how well your page and content are performing on the platform.

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 19, 2021

Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark. This gives you a better sense of how your competitor’s social content is resonating with your shared audienc e and how strongly they’re performing on individual platforms.

Data 94

Data Sentiment API Analysis 94

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

Resources 100

Resources Telecommunications Collaboration Project 100

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now).

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Oktopost

JUNE 26, 2023

They offer that gold-standard social proof – a level of validation that no brand, big or small, can do without. 96% of us look for customer reviews, and user-generated content is constantly growing in significance for digital marketers. Finally, employee advocacy sets the stage for more great content. What can you repurpose?

Social Media 62

Social Media How To Reputation Analytics 62

Oktopost

JULY 22, 2021

Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM can be a dedicated standalone platform, or it can be performed by using software tools that integrate with an existing CRM solution.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. .” Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? How is online reputation monitoring done? Online reputation monitoring is how brands oversee and analyze their digital reputation. This feedback can identify customer sentiment (positive or negative), trends and more. What are online reputation monitoring tools?

Reputation 95

Reputation Sentiment Analysis Notification 95

Sprout Social

JUNE 1, 2021

How to prepare for client renewal conversations. We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. What content drives the most action? Brand sentiment.

Sentiment 88

Sentiment Proposal How To Metrics 88

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 91

Tools Sentiment How To Team 91

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 7, 2022

Important timeline information : Be clear about any content review deadlines. Social teams are notoriously lean , so anything you can do to make their process more streamlined will be appreciated. Request social team feedback. Your social media manager will be able to provide more insights on network-based opportunities.

Strategy 113

Strategy How To Hashtag Team 113

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. In some cases, you may have multiple social media workflows.

Template 135

Template Templates Social Media Tips 135

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145