Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. “The research shows that when we use social media to connect with people we care about, it can be good for our well-being.” Lots of words, but few specifics. And it’s starting to take over.

Feed 158

Feed Feedly News Engagement 158

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. You need to do your research and get the facts. Recap of the recent Facebook announcement and changes being made to the Facebook News Feed.

Feed 167

Feed Feedly News Facebook 167

Social Media Strategies Summit

APRIL 11, 2024

Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. Source: youtube.com 2.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

Strategy 132

Strategy Content Curation Press Release 132

Razor Social

APRIL 2, 2019

In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more. We are in a state of content overload. But how do you sort through all those results to find the most relevant content?

Research 64

Research Tools Content Curation 64

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 113

Content How To Trends ROI 113

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

Feed 83

Feed Feedly News Groups 83

agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started.

Feed 121

Feed Feedly Facebook Groups 121

Ignite Social Media

APRIL 16, 2019

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Awareness Content for the Customer Journey.

Content 143

Content eBook Research Engagement 143

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Buffer Social

NOVEMBER 8, 2018

And what makes for great stories content ? Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Table of contents. More content leads to greater median reach and impressions. Post your best stories content first.

Research 111

Research Instagram Brands Sports 111

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. So what’s hot on YouTube in 2022? This list will help.

YouTube 139

YouTube Trends Strategy Content 139

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. For content marketers it’s difficult to measure the impact a video might have. There’s a good reason for that. Source: Facebook.

Video 150

Video Content Facebook Study 150

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. You see, Facebook doesn’t treat all content equally.

Strategy 410

Strategy Content Facebook Widget 410

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 153

Social Media Video Feed Feedly 153

SocMed Sean

JANUARY 13, 2022

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. In fact, many people have been using TikTok for their content: from celebrities and artists, to cosplayers and even news sites… the list goes on.

Tips 130

Tips Content Video Hashtag 130

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Price: starts at $99.95

Software 81

Software Research Marketing Price 81

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

Curation 145

Curation HootSuite Tools Content 145

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

Feed 111

Feed Feedly News Facebook 111

Convince & Convert

FEBRUARY 21, 2024

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. Poor Content Don’t let ChatGPT do your homework for you. Are there expectations for employees to review and rewrite any content that is generated by AI.

Training 154

Training Policies Team Guidelines 154

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content FAQ Sentiment Hashtag 118

Buffer Social

JUNE 21, 2023

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys.

YouTube 110

YouTube Content How To Survey 110

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

Hootsuite

SEPTEMBER 20, 2022

An Instagram survey revealed that 91% of users watch videos weekly, so it’s no surprise to see more and more companies ramping up their video content creation. While watching any Reel in your feed, look for ones that have a “Use template” button. Repurpose existing content. Creating content can take up serious time.

Template 71

Template Templates Instagram Content 71

Social Media Strategies Summit

SEPTEMBER 14, 2021

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Read on for six of the biggest takeaways.

Brands 288

Brands Meme Research Social Media 288

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research.

SEO 157

SEO Social Media Strategy Hashtag 157

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. Grey: Put a Human Face on Your Brand.

B2B 259

B2B Examples Company Instagram 259

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Twenty4 Social

JANUARY 25, 2018

Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” Adam Mosseri , Head of News Feed said. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed.

Feed 40

Feed Feedly News Facebook 40

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. There lies the magic of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Carve out time for audience research and build the resources and the right infrastructure into your budget.

Social Media 125

Social Media Sentiment Data Team 125

Convince & Convert

JUNE 10, 2014

Are you pulling your hair out trying to market your content on your own? You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. What is a content marketing partner? Write down the top 10 for each keyword.

Process 167

Process Content Marketing Domain Name 167

Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. A full evaluation of feeds from multiple people is important.

Social Media 155

Social Media Feed Feedly Eventful 155

Pam Moore

MARCH 17, 2020

Does your audience need more content from you? I share how to identify the top content that will help you inspire and connect with your audience in meaningful ways. Your audience wants more content from you but only if it serving them value. Take Action: Download the Digital Content Calendar Template. Real value.

Content 78

Content Training Template Templates 78

Hootsuite

JANUARY 18, 2024

Often, these views are provided by bots that can’t engage with your content otherwise. They also skew your data, so you can’t use it for any actual insights into your content. If you’re trying to build an audience or monetize your content, buying them isn’t the answer to how to get views on reels.

Instagram 92

Instagram HootSuite Hashtag Embedding 92