Hootsuite

AUGUST 3, 2023

Social media is kind of magical, right? Even if you don’t take your social media content too seriously, the U.S. The SEC can — and will! — hold businesses accountable for the things they say on social media platforms. After all, you’re using social media to build your brand , not commit fraud.

Social Media 85

Social Media Tips HootSuite Policies 85

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation.

Social Media 97

Social Media Brands HootSuite Policies 97

agora pulse

AUGUST 18, 2020

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

Social Media 210

Social Media How To Hashtag Curation 210

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

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Social Media Policies Team Comments 98

SocMed Sean

APRIL 26, 2022

But, as popular as the social media platform is, there can be issues from time to time. Content Not Available Error Message When Viewing A Facebook Profile. When you go to view it, you get a message that says, “Content is not available right now.” Facebook can also remove posts that go against its content policy.

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Issues Facebook Notification Posterous 246

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Bluesky also incorporates community labeling as part of its moderation strategy, promoting community involvement in content regulation.

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Domain Name Open Source Policies Privacy 109

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Hootsuite

FEBRUARY 6, 2023

Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. What is content moderation?

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FAQ Tools HootSuite Content 119

Justin Levy

JANUARY 12, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola Adopts New Social Media Policies Written on January 12, 2010 by Justin Levy in business , social media , social media strategy , video 28 Comments - Leave a comment! Guess what?

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Policies Social Media Guidelines scribd 124

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 131

Social Media Marketing Social Media Management Issues 131

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Video content, no matter the platform or format, is going to be big in 2021! Scrolling the Home feed.

Social Media 120

Social Media Strategy Meme Instagram 120

Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. Add Invisible Hashtags to Instagram Stories Hashtags play a key role in marketing on Instagram by helping you get more eyes on your content.

Instagram 221

Instagram Hashtag Research FAQ 221

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

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eBook Content Findability Template 141

Socialmedia.biz

JANUARY 13, 2020

A Pew Research survey found that out of the 77% of the Americans who own a smartphone, a vast majority spend an average of 5 hours a day—almost double the amount of time from 2013—scrolling through their Instagram feed, calling/texting their friends, and playing games, among other activities.

Social Media 78

Social Media Policies Microsoft YouTube 78

Hootsuite

OCTOBER 29, 2019

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Tweets that include visual content are three times more likely to get engagement. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 110

Social Media Engagement Tips Content 110

Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Fortunately, so is Hootsuite.

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Template Templates Social Media Guidelines 145

agora pulse

JULY 3, 2019

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. As the director of a marketing agency specializing in financial services, I need to stay updated with the latest rules and how to apply them to social media.

Social Media 117

Social Media How To Influencer Policies 117

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Which campaigns and content types fell flat? While it’s still in its infancy, it’s worth keeping this technology in mind when researching new content ideas. Where is the line?

Social Media 111

Social Media Marketing Policies Advertising 111

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox. Banned Keywords.

Social Media 104

Social Media Module How To Meeting 104

Ignite Social Media

AUGUST 30, 2018

As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean for them. Check out below for our list of the top August social media updates! Sign up for Social You Should Know here.

Social Media 79

Social Media Instagram Notification Policies 79

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. What you need to know today is that the trend you’ve seen of all social media sites wielding a heavy algorithmic stick is going to continue. TechCrunch covered it in this article.

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Feed Feedly News Groups 83

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Table of Contents. The social media agency will include industry experts.

Social Media 99

Social Media Marketing Social Media Management Report 99

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

Social Media 164

Social Media Strategy How To Training 164

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating. Especially if an image is used for social media marketing.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Likeable

DECEMBER 9, 2020

At Likeable, we did shoots in the galley kitchens of 400 square foot apartments, set social strategies from our dining room tables, and navigated some of the most challenging questions for social media to date. So, consider this the “post-pandemic” version of everything that happened on social media in 2020.

Social Media 124

Social Media Curation Class YouTube 124

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. The only guarantee you have in the world of social media, digital and online marketing in 2018 is change. It’s time to get your game face on.

Social Media 157

Social Media Authentication Metrics Feed 157

Buffer Social

SEPTEMBER 11, 2023

There’s never a dull day for social media managers. Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). Doing so will mean you can automatically send a new tweet every time your RSS feed updates.

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RSS How To WordPress URL 77

Hootsuite

DECEMBER 17, 2019

As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. We’re talking about the big, social media landscape altering moments of 2019. That changed the rules of social media marketing, either explicitly or subtly. These are the moments that changed the game.

Social Media 99

Social Media Privacy Policies Instagram 99

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 163

Social Media Skills UGC Sample 163

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time.

Content 143

Content Metrics UGC Conversation 143

BeingOptimist

AUGUST 12, 2023

In the digital age, where interactive social media platforms like Instagram play a significant role in our lives, it’s important to understand not only their basic functioning but also the underlying features and policies that shape user dynamics. However, third-party apps have been created to fill this informational gap.

Instagram 75

Instagram Policies Privacy Patterns 75

The Realtime Report

NOVEMBER 25, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Any social media updates that we missed? Let us know in the comments below!

News 150

News Social Media Privacy Policies 150

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? Download them now.

Social Media Management 111

Social Media Management Skills Template Templates 111

Social Media Strategies Summit

MAY 25, 2021

Admins have the ability to post content, monitor the page, and make updates to your page information. You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Test and use different types of content to see what creates the most engagement.

Communities 231

Communities Engagement Facebook Authentication 231

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 78

eBook Content Findability Template 78