How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Produce content that helps your audience solve their problems.

Trending Sources

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event.

Virtual Event Technologies Defined

SocialFish

This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. Especially when you are used to planning face-to-face events. The type of digital event solution you should use depends upon your goals.

9 Tips for a Successful Webinar Event

Idaconcpts

Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either.

Putting Instagram events to work for your business

Janet Fouts

Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content.

12 Questions When Considering A Hybrid Event

SocialFish

Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members?

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. How many new technologies are launched, announced, or displayed at my event annually?

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

Well, I was initially honored to be asked to speak at this event, but then I noticed a Facebook post by Chris Boggs: Then, other search marketers began to post that they were invited to speak, as well. However, I question their spammy tactics of appealing to speakers for their event.

How to Create a Pinterest Place Board for An Event

SocialFish

Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. I did it for the Convention Center pin, as that’s the HQ for this particular event.

How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Offline Events change all of that. Create an Offline Event Set. The first thing we need to do is create an Offline Event Set.

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How to Size Images for Facebook Event Cover Photos

Sprout Social

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. How to Add a Facebook Event Photo. Facebook Event Photo Size & Dimensions.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. How to share on social before the event.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Influencer campaigns can become your brand’s most valuable content libraries – so forego the stock photo account and check out influencer marketing.

How To Multiply Content and SEO From One Event

Small Business Mavericks

There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Unpack The Content From The Event. There has been a lot of information generated for your event, right? One easy way to do this is by looking at the backstory of the event – when you planned it, did you use an outline of talking points? link building content long tail keyword SEO

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

5 Mistakes That Prevent Your Content From Going Viral

Pamorama

Why isn’t your amazing content going viral? Why aren’t people sharing your content? What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. 5 reasons your content isn’t going viral.

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Where will I find the content. -

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Sam Slaughter, Contently.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content?

How to Create Awesome Content From Your Next Event Experience

ProBlogger

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Coming up with the content, on the other hand, can be tougher.

Top Social Media Presentations from Fusion Marketing Experience Event

Social Media Citizens

I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. but also because of the quality of the content and experience shared during the event. News fusion marketing experience fusionmex social media events

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. 3 Reasons Content Atomization Isn’t an Option. 49 Ways to Atomize Your Content Marketing. Long-form Content.

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Learn more about content marketing. Social Media Tips and Tricks Content Marketing

Understanding Meetings Cost in the New Reality [HYBRID EVENT 5/23]

SocialFish

CommPartners( @CommPart ) is teaming up with the Hospitality Industry Professionals Network ( @HipN etwork ) on May 23rd to deliver the most interactive, entertaining and stimu lating hybrid event ever. Learn new tactics for delivering meaningful and engaging hybrid events.

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3 Easy DIY Social Media Content Creation Tools

Firebelly

Facebook event covers. The post 3 Easy DIY Social Media Content Creation Tools appeared first on Firebelly | Social Media Marketing & Management Company. Content Marketing Design Social Media Marketing

How to Plan for Success with Your July 4th Social Media Content

Ignite Social Media

For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. If you’re stuck in neutral for holiday or event campaigns, check out our Go Red For Women case study or contact us here.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

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17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. I am going to show you 17 techniques you can use to improve the quality of your content in no time.

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Increase CTR (20-30%) and minimize bounces which occurred because users couldn’t find relevant content.

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The Importance of Learning in Your Content Marketing Strategy

Convince & Convert

» Content Marketing content marketing differentiation events google alerts learning meetups technology trends If money and time were non-factors, what would you absolutely love to learn about? Taking a step further back, how do you feel about learning in general?

11 Content Marketing Tools To Promote Your Blog

SocialFish

You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. I also like to mix up our content types to keep our editorial calendar fresh for our audience. What Types Of Content Will Help You Tell Your Story?

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Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater

So, professional conference season is upon us! Once you’ve decided to go to a conference… Read More.

Content Is Not King

Twist Image

Are we making the wrong assumptions about content? While we were hanging out and waiting for the session to begin, I remembered having a very interesting conversation at this past year''s TED event with Ze Frank. What does Ze Frank and BuzzFeed know about making your content work?